{"id":3212,"date":"2022-12-26T13:00:00","date_gmt":"2022-12-26T13:00:00","guid":{"rendered":"https:\/\/storeseo.com\/?p=3212"},"modified":"2022-12-18T05:24:19","modified_gmt":"2022-12-18T05:24:19","slug":"use-google-trends-for-seo-research","status":"publish","type":"post","link":"https:\/\/storeseo.com\/de\/use-google-trends-for-seo-research\/","title":{"rendered":"5 beste M\u00f6glichkeiten, Google Trends f\u00fcr die SEO-Recherche zu nutzen"},"content":{"rendered":"\n

When it comes to FREE SEO research<\/strong> for your online store, Google Trends<\/strong><\/a> is the only solution you can find. It\u2019s very crucial to do SEO research before starting your own store. But if it\u2019s your first time hearing about Google Trends, then don\u2019t worry, we\u2019ve got you covered. Today we will learn how Google Trends will benefit our SEO research to grow your business online.<\/p>\n\n\n\n\n\n\n

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Brief Introduction Of Google Trends For You<\/strong><\/h2>\n\n\n\n

Google Trends<\/strong><\/a> is a fantastic free tool that aids marketers in locating hot topics in various industries. Although initially designed for journalists, it has evolved to become a preferred tool for marketers as well, given that the journalism and marketing industries share many similarities.<\/p>\n\n\n\n

Marketers and journalists are going head to head. Whatever they’re trying to do, they want to grab as many people’s attention as they can, by providing relevant and engaging content.   That\u2019s when Google Trends emerged as the perfect solution. <\/p>\n\n\n\n

This tool will teach you how to attract the interest of your target audience and what topics are hot and trending at any given time. The SEO tools then apply a calculation that corresponds to their best guess of how that data correlates with Google keyword search and traffic volume. So, even though paid SEO tools provide estimates of keyword traffic, the data presented by Google Trends is based on actual search queries<\/strong> and not guesses.<\/p>\n\n\n\n

That\u2019s not to say that Google Trends is better than paid keyword tools, however. When used together with paid keyword tools, one can obtain a near-accurate idea of accurate keyword search volume.<\/p>\n\n\n

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Why It\u2019s Important To Do SEO Research?<\/strong><\/h2>\n\n\n\n

It is already obvious that we are here to learn about Google Trends features used to do SEO research<\/a><\/strong>. So, is it necessary to carry out in-depth SEO research? What are the benefits? Let\u2019s check them out.<\/p>\n\n\n\n

\ud83d\udca1 Research New Keywords To Rank<\/a>: <\/strong>When you have just started your online store, it\u2019s pretty much impossible to rank your new web content on already ranked keywords. Because all of the major competitors have invested heavily in ranking already. So, it\u2019s important to find out new keywords that will ensure your website can reach high SEO scores, and that\u2019s why you need to do SEO research. <\/p>\n\n\n\n

\ud83d\udca1 Get An Idea About Trends<\/a>:<\/strong> Knowing the peak times for keyword searches can help you plan when to update your website or post a blog. To gain an idea of peak hours, you can use Google Trends.<\/p>\n\n\n\n

\ud83d\udca1 Analyze The Competitors<\/a>: <\/strong>One of the first things I do when doing keyword research for a client is to look at the competition and analyze their work. By keeping tabs on the competition, one can gain a better grasp of the keywords they are using, which can help one to determine who and what they are targeting.<\/p>\n\n\n\n

\ud83d\udca1 Look For Low-Competition Keywords<\/a>: <\/strong>When conducting keyword research, it’s critical to consider the level of competition. Using Google Keyword Planner, the level of competition is determined by:<\/p>\n\n\n\n

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The proportion of advertisements that appeared for each term compared to all keywords on Google.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

Competition is then categorized as low, medium, or high<\/strong> for this statistic and is specific to the geography and search network that you have chosen. Although the amount of competition for each keyword is determined by the number of advertisers placing bids, it can be a decent indicator of the overall level of competition or the number of websites that target those terms.<\/p>\n\n\n\n

The most interesting thing is that you can all do these things and more using Google Trends. <\/p>\n\n\n\n

Find Out Everything You Need To Know About Google Trends<\/strong><\/a><\/p>\n\n\n\n

5 Best Ways To Use Google Trends for SEO Research<\/strong><\/h2>\n\n\n\n

It’s time to hope for Google Trends usefulness. Here we have listed down the best Google Trends that you can use for your SEO research. Let\u2019s check them out.<\/p>\n\n\n\n

1. Compare Keywords To Get More Reliable Data<\/strong><\/h3>\n\n\n\n

On a scale from 0 to 100, Google Trends presents a relative depiction of traffic. Since the graph is on a relative scale of zero to one hundred, so you can’t really tell if the trend is reflecting hundreds or thousands of keyword searches<\/strong><\/a>. However, when they are contrasted with keywords for which there are known traffic volumes from another keyword phrase<\/strong>, the relative statistics can have more significance.<\/p>\n\n\n\n

There is another approach to finding a keyword to utilize for comparison<\/strong> if the term volume is particularly high and you don’t already have one. It’s not necessary for a comparison keyword to be linked. It may be from an entirely unrelated industry or even be the name of a popular personality.<\/p>\n\n\n\n

For example, we want to start an online store<\/a><\/strong> of polymer clay jewelry. Now, should you go for clay earrings<\/em> or clay bracelets<\/em>? You can search both keywords at the same time in Google Trends and set your niche. <\/p>\n\n\n

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2. Keyword Trends Over Time Provide Insights<\/strong><\/h3>\n\n\n\n

The keyword data can be seen in one of two main ways: spread out over longer time periods, or compressed over shorter ones.<\/p>\n\n\n\n

Long-Term Trends<\/strong><\/h4>\n\n\n\n

You may instruct Google Trends to display traffic patterns going all the way back to 2004. You can use this to see audience trends.<\/p>\n\n\n\n

Long-term upward trends<\/strong>: If a trend is increasing steadily, you should concentrate your efforts on developing content for it.<\/p>\n\n\n\n

Long-term downward trends: <\/strong>It can be a hint that audience content consumption is changing if the trend line is steadily declining.<\/p>\n\n\n\n

Reviewing this five-year trend for [WordPress] as a search term, WordPress as software, and WordPress as a website, for instance, you want to compare WordPress plugins, WordPress themes, and WordPress hostings<\/em>. <\/p>\n\n\n

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From the search volume in 2004 to the present, you can see that WordPress themes have been an all-time favorite. However, the popularity of WordPress themes has declined in recent years, while WordPress hosting has grown in popularity. Similarly, you can search your niche business plans in this manner and determine which will have a greater impact than others. <\/p>\n\n\n\n

Knowing the direction of the wind might help a content marketer or publisher decide whether to give up on a subject or product category and switch to ones that are on the rise.<\/p>\n\n\n\n

Similarly, Google Trends can also help you check short-term keyword volume. That will help you to search for store SEO more accurately.<\/p>\n\n\n\n

3. Determine Keyword Information By Geography<\/strong><\/h3>\n\n\n\n

To choose the best geographic locations to target for site marketing or to adapt the material to particular regions, Google Trends keyword information by geographic location can be utilized.<\/p>\n\n\n\n

If WordPress themes, for instance, are common in Brazil and Venezuela, it makes sense to target promotional efforts and regional content in those markets. In fact, given that interest is stronger there, it could be beneficial to concentrate link-building advertising operations there initially.<\/p>\n\n\n

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Information on keyword popularity by area is useful for pay-per-click advertising, content generation, link building, and content promotion. It is possible to increase the relevance of material for those who are interested in it by localizing and promoting it (or the product).<\/p>\n\n\n\n

Incorporating geographic information into your content can help it rank<\/a><\/strong> for most people because Google orders pages according to who is most relevant to them.<\/p>\n\n\n\n

4. Target Search Intents Utilizing Different Search Types<\/strong><\/h3>\n\n\n\n

By segmenting the keyword data according to the type of search from which it was derived, the Search Type<\/strong>, Google Trends allows you to further filter the keyword data. Then, by focusing your Google Trends study according to the type of search, you may help it become more accurate and useful by removing any “noise” that might be clouding your keyword research.<\/p>\n\n\n\n

Data from Google Trends can be honed using:<\/p>\n\n\n\n