How To Optimize Shopify Collection Page With StoreSEO?

StoreSEO helps optimize Shopify collection pages for SEO so that they have more online visibility among your potential customers. StoreSEO makes sure everything is in order by showing an SEO score and all the issues that need to be fixed in order to bring a good SEO score for your Shopify collection page. This documentation will cover all these.

Before you start, make sure you have added a Shopify collection page and installed StoreSEO app on your Shopify store. Then, follow these step-by-step guidelines to find out how to optimize the collection page with StoreSEO.

Step 1: Navigate To StoreSEO Collection Optimization

Log in to your Shopify store. Then, from the search bar on the top or the ‘Apps’ option in the left sidebar, search for the StoreSEO app and click on it. From the StoreSEO dashboard, go to the ‘Optimize SEO’ tab. Now click on the ‘Collections’ option.

Once your collection pages are synced properly, you will see your collection list on this page. Choose the one you want to optimize, and click on the ‘Fix issue’ button. 

Step 2: Optimize Your Collection Page On Shopify

Now, it is time to optimize the Shopify collection page SEO. As you can see in the image below, the SEO details of your selected collection are shown by StoreSEO. From the right side panel, you will also find Basic SEO Analysis and Detailed SEO Analysis to find the key factors that have to be addressed to improve the SEO Score.

Basic SEO Analysis

Let us start with Basic SEO Analysis. Here, we have to ensure various criteria such as using a unique focus keyword, placing it in the meta title and meet a few other requirements. We will now show you how to do these one by one.

Focus keyword is unique

First, you need to choose the proper focus keyword. This is crucial because the collection page is indexed on search engines based on this keyword. To put it simply, your potential customers will have a higher likelihood of finding your collection page if their search keyword and your selected focus keyword match.

Therefore, you need to be very careful and do proper keyword research when choosing the focus keyword. Here are a few things to consider:

Keyword relevance: Make sure the keyword is relevant to your collection, product, business, audience and niche. Suppose, you are selling leather formal shoes. Your focus keyword should be relevant to this product. Now, you select a high search volume keyword containing the term ‘leather bag’ or ‘formal shirt’. These keywords are outside your product niche. So although it might have a higher search volume, it will not be a relevant option. 

Search volume: Keywords with higher search volume have more searches every month. If you select keywords with higher search volume, you are more likely to face more competition. The more specific keywords you use, the more precisely you can reach your target audience.

Now, if you choose a long focus keyword such as ‘Water Resistant Synthetic Leather Formal Shoes’, you have a unique keyword but there is less possibility for customers to use this entire keyword during a search. This is why it does not have a good search volume as shown in the image below.

Now, if you choose a short focus keyword like ‘Leather Shoes’, you will find it has a high search volume as shown in the image below. However, such popular keywords have too much traffic and will be a lot harder to rank and reach out to your audience.

On the other hand, if you select the focus keyword ‘Synthetic Leather Shoes’, you have a good search volume (not too high) and there is a higher possibility to index without facing much competition. This is why this is the more appropriate focus keyword option in this particular case.

Cost per click: If you are running ads with particular keywords, the cost per click determines the approximate budget for the ad campaign. So, choosing keywords with a higher cost per click means you need to have a bigger campaign budget. Please note that it is an estimated value and you do not have to worry about it if you are not running any ads. 

Paid difficulty: This represents the demand for keywords when used in paid ads. Higher paid difficulty indicates the keyword also has more competition in organic search. So, it is an important metric during keyword research.

Related keywords: Remember to check the related keywords for a particular keyword. These related keywords will give you additional keyword suggestions. So, you might come across a better focus keyword option. Make sure the related keywords suit your product, business, audience and niche.

Back to collection page optimization on StoreSEO, place your preferred keyword in the ‘Focus Keyword’ field. Click on the ‘Keyword Analytics’ button to instantly get the Search Volume, Cost Per Click, Paid Difficulty and related keywords for your keyword.

Here, we have selected ‘Synthetic Leather Shoes’ as the focus keyword. It is recommended that different focus keywords be used for different collection pages. Please choose a keyword according to your business and the collection page. Do keyword research for Shopify for this.

Focus keyword is used in the meta title

Make sure your meta title contains your selected focus keyword. As you can see in the image below, our meta title is the following:

Synthetic Leather Shoes – Special Summer Collection For Men & Women

So, the meta title contains our selected focus keyword (marked bold).

Meta description is within 80-165 characters

Make sure your meta description is within 80-165 characters. As you can see in the image below, our meta description is the following:

Explore our special summer collection of Synthetic Leather Shoes for men and women. Our high-quality shoes are not only comfortable but come with stunning looks.

So, the meta description is 161 characters long and so it meets the length requirement.

Collection Meta title is within 30-70 characters

Make sure your collection meta title is within 30-70 characters. As you can see in the image below, our meta title is the following:

Synthetic Leather Shoes – Special Summer Collection For Men & Women

So, the meta description is 67 characters long and so it meets the length requirement.

Detailed SEO Analysis

We will now proceed to Detailed SEO Analysis. For this, we have to make sure to place the focus keyword in the Collection title, meta description and URL. Let us show you how to do all these.

Focus keyword is used in the Collection title

Your collection title should contain the focus keyword. If the focus keyword is missing, you can add it when editing your collection page on Shopify. To do this, click on the ‘Products’ button in the left side panel on your Shopify dashboard. Then, click on the ‘Collections’ button below and you will find the list of all the collection pages of your store. Then, you can edit the collection title and include your selected focus keyword in the ‘Title’ field. Click on the ‘Save’ button once you are done.

As you can see in the image below, our collection title contains ‘Synthetic Leather Shoes’ or our selected focus keyword.

Focus keyword found in meta description

Make sure the meta description of your collection page contains the focus keyword. As you can see in the image below, the meta description of our collection page contains our selected focus keyword.

Focus keyword is used in the URL

Finally, make sure that the collection page URL contains the focus keyword. As you can see, the ‘URL handle’ field contains ‘Synthetic Leather Shoes’ or our selected focus keyword. 

Note: If your collection page has already been indexed and you want to change its URL, it is recommended to create a URL redirection.

By following these steps, you can address every important SEO factor for the best possible optimization score for your collection page. If you need help to optimize your content for SEO with the power of AI, you can also use the StoreSEO AI Content Optimizer. 

Once you are done with your collection page optimization and happy with the overall SEO Score, click on the ‘Save’ button.

This is how easily you can optimize Shopify collection pages with StoreSEO. Need assistance? Feel free to reach out to our dedicated support team for any type of query.