{"id":234,"date":"2021-08-09T08:33:32","date_gmt":"2021-08-09T08:33:32","guid":{"rendered":"https:\/\/storeseo.com\/?post_type=docs&#038;p=234"},"modified":"2025-07-15T10:45:00","modified_gmt":"2025-07-15T10:45:00","password":"","slug":"what-is-storeseo-and-how-does-it-work","status":"publish","type":"docs","link":"https:\/\/storeseo.com\/es\/docs\/what-is-storeseo-and-how-does-it-work\/","title":{"rendered":"\u00bfQu\u00e9 es StoreSEO y c\u00f3mo funciona?"},"content":{"rendered":"<p><a href=\"https:\/\/storeseo.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SEO de la tienda<\/strong><\/a> La aplicaci\u00f3n te ayuda<a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Tienda Shopify<\/strong><\/a> tener una mejor <a href=\"https:\/\/storeseo.com\/es\/docs\/what-is-search-engine-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Posicionamiento SEO<\/strong><\/a> Para que tus clientes potenciales puedan encontrar tu tienda a trav\u00e9s de la b\u00fasqueda de Google u otros motores de b\u00fasqueda. Esta aplicaci\u00f3n te ayudar\u00e1 a establecer t\u00e1cticas de SEO tanto en descripciones de productos como en t\u00edtulos e im\u00e1genes de forma sencilla. Las principales caracter\u00edsticas de la aplicaci\u00f3n se enumeran a continuaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Establecer palabras clave de enfoque para los productos<\/strong><\/h3>\n\n\n\n<p>StoreSEO te permite establecer palabras clave de enfoque para todos tus productos de Shopify. Puedes elegir palabras clave de la lista &#039;<strong>Sugerencias de palabras clave<\/strong>&#039; secci\u00f3n o haga su propia investigaci\u00f3n de palabras clave y agregue f\u00e1cilmente las palabras clave para sus productos para posicionarlos mejor. Ver <strong>C\u00f3mo establecer palabras clave de enfoque para los productos de Shopify<\/strong> f\u00e1cilmente usando StoreSEO.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"741\" src=\"https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-5.jpeg\" alt=\"What is StoreSEO\" class=\"wp-image-12245\" title=\"\" srcset=\"https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-5.jpeg 1600w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-5-300x139.jpeg 300w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-5-1024x474.jpeg 1024w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-5-768x356.jpeg 768w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-5-1536x711.jpeg 1536w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-5-18x8.jpeg 18w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-5-360x167.jpeg 360w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Establezca el metat\u00edtulo y la metadescripci\u00f3n&nbsp;<\/strong><\/h3>\n\n\n\n<p>Con esta aplicaci\u00f3n, puedes agregar metat\u00edtulos y descripciones para describir el producto con claridad. Puedes agregar palabras clave m\u00e1s adecuadas en la descripci\u00f3n para una mejor clasificaci\u00f3n SEO. <strong>C\u00f3mo configurar el metat\u00edtulo y la metadescripci\u00f3n<\/strong> usando la aplicaci\u00f3n StoreSEO en tu tienda Shopify.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1600\" height=\"743\" src=\"https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-6.jpeg\" alt=\"What is StoreSEO\" class=\"wp-image-12246\" title=\"\" srcset=\"https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-6.jpeg 1600w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-6-300x139.jpeg 300w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-6-1024x476.jpeg 1024w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-6-768x357.jpeg 768w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-6-1536x713.jpeg 1536w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-6-18x8.jpeg 18w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-6-360x167.jpeg 360w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Agregar texto alternativo a la imagen<\/strong><\/h3>\n\n\n\n<p>Tambi\u00e9n puedes agregar texto alternativo a las im\u00e1genes para describir las im\u00e1genes de tu producto en los motores de b\u00fasqueda. Esto aumentar\u00e1 tu puntuaci\u00f3n SEO de inmediato. Aprende <strong>C\u00f3mo agregar texto alternativo a una imagen usando StoreSEO<\/strong> aplicaci\u00f3n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1600\" height=\"745\" src=\"https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-7.jpeg\" alt=\"What is StoreSEO\" class=\"wp-image-12247\" title=\"\" srcset=\"https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-7.jpeg 1600w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-7-300x140.jpeg 300w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-7-1024x477.jpeg 1024w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-7-768x358.jpeg 768w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-7-1536x715.jpeg 1536w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-7-18x8.jpeg 18w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-7-360x168.jpeg 360w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Ver la puntuaci\u00f3n SEO general con un an\u00e1lisis SEO b\u00e1sico<\/strong><\/h3>\n\n\n\n<p>Puedes ver tu puntuaci\u00f3n SEO y optimizar cada uno de tus productos en consecuencia. StoreSEO tambi\u00e9n te mostrar\u00e1 una lista de cada producto que necesita una reparaci\u00f3n inmediata.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"742\" src=\"https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-8.jpeg\" alt=\"What is StoreSEO\" class=\"wp-image-12248\" title=\"\" srcset=\"https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-8.jpeg 1600w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-8-300x139.jpeg 300w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-8-1024x475.jpeg 1024w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-8-768x356.jpeg 768w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-8-1536x712.jpeg 1536w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-8-18x8.jpeg 18w, https:\/\/storeseo.com\/wp-content\/uploads\/2021\/08\/image-8-360x167.jpeg 360w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p>Para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo utilizar estas funciones, comun\u00edquese con nuestro <a href=\"https:\/\/storeseo.com\/es\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Equipo de soporte dedicado<\/strong><\/a><strong>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra qu\u00e9 es StoreSEO y c\u00f3mo esta soluci\u00f3n SEO de Shopify puede ayudarle a hacer crecer su negocio.<\/p>","protected":false},"author":4,"featured_media":12248,"template":"","meta":{"_eb_attr":"","inline_featured_image":false,"_eb_data_table":"","footnotes":""},"doc_category":[6,7],"doc_tag":[15,16,20,13,12],"class_list":["post-234","docs","type-docs","status-publish","has-post-thumbnail","hentry","doc_category-faq","doc_category-getting-started","doc_tag-add-keywords","doc_tag-add-tags","doc_tag-meta-description","doc_tag-storeseo","doc_tag-what-is-storeseo"],"year_month":"2026-04","word_count":257,"total_views":"3041","reactions":{"happy":"2","normal":"1","sad":"0"},"author_info":{"name":"Tanaz Masaba","author_nicename":"tanaz","author_url":"https:\/\/storeseo.com\/es\/author\/tanaz\/"},"doc_category_info":[{"term_name":"FAQ","term_url":"https:\/\/storeseo.com\/es\/docs-category\/faq\/"},{"term_name":"Getting Started","term_url":"https:\/\/storeseo.com\/es\/docs-category\/getting-started\/"}],"doc_tag_info":[{"term_name":"Add Keywords","term_url":"https:\/\/storeseo.com\/es\/docs-tag\/add-keywords\/"},{"term_name":"Add Tags","term_url":"https:\/\/storeseo.com\/es\/docs-tag\/add-tags\/"},{"term_name":"Meta Description","term_url":"https:\/\/storeseo.com\/es\/docs-tag\/meta-description\/"},{"term_name":"StoreSEO","term_url":"https:\/\/storeseo.com\/es\/docs-tag\/storeseo\/"},{"term_name":"What Is StoreSEO","term_url":"https:\/\/storeseo.com\/es\/docs-tag\/what-is-storeseo\/"}],"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/storeseo.com\/es\/wp-json\/wp\/v2\/docs\/234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/storeseo.com\/es\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/storeseo.com\/es\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/storeseo.com\/es\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":8,"href":"https:\/\/storeseo.com\/es\/wp-json\/wp\/v2\/docs\/234\/revisions"}],"predecessor-version":[{"id":12249,"href":"https:\/\/storeseo.com\/es\/wp-json\/wp\/v2\/docs\/234\/revisions\/12249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/storeseo.com\/es\/wp-json\/wp\/v2\/media\/12248"}],"wp:attachment":[{"href":"https:\/\/storeseo.com\/es\/wp-json\/wp\/v2\/media?parent=234"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/storeseo.com\/es\/wp-json\/wp\/v2\/doc_category?post=234"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/storeseo.com\/es\/wp-json\/wp\/v2\/doc_tag?post=234"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}