Steps to Add an Image to Your Shopify Store Using Shopify Liquid

Adding images to your Shopify store is one of the most effective ways to make your website visually appealing and engaging for your visitors. Since images play an important part in eCommerce, they require careful consideration. If you’re new to Shopify and its templating language, Liquid, the process may initially seem intimidating. In this blog, we will be exploring steps to add an image to a Shopify store using Shopify Liquid.

Understanding Shopify Liquid

Before diving into the practical steps, it’s important to understand what Shopify Liquid is. Liquid is the backbone of Shopify themes. It’s a simple, user-friendly templating language created by Shopify to help store owners and developers customize the look and feel of their online stores. 

With Liquid, you can insert dynamic content, such as product details, customer information, and, of course, images. By learning how to use Liquid, you gain greater control over your store’s design and can create a more personalized shopping experience for your customers.

Steps to Add Images to Your Shopify Store Using Shopify Liquid

Here are the steps to add images to your Shopify store using Shopify Liquid to get better customizations for the images on your store.

Step 1: Upload Your Image to Shopify

The first step in adding an image to your Shopify store is uploading the image file itself. Shopify provides a couple of different locations for storing images, depending on how you plan to use them. 

For images that you want to use throughout your store, such as banners, promotional graphics, or custom icons, you can upload them to the Files section. To do this, navigate to your Shopify admin dashboard, click on “Content,” then select “Files.” Here, you can upload your image by clicking the “Upload files” button. 

Once the upload is complete, Shopify will provide you with a direct URL to your image, which you’ll need in later steps. Alternatively, if you want to use the image specifically within your theme’s code, you can upload it to the Assets folder. 

To access this, go to “Online Store,” then “Themes,” and click “Edit code” on your active theme. 

Within the theme editor, find the “Assets” folder and upload your image there. This method is especially useful for images like logos or icons that are closely tied to your store’s design.

Step 2: Decide Where to Add Your Image

Once your image is uploaded, the next step is to decide where you want it to appear on your store. Shopify allows you to add images to various parts of your website, such as product pages, the home page, or custom sections. 

For beginners, the most accessible method is to use a Custom Liquid section. The Custom Liquid section is available in Shopify’s theme editor and allows you to insert Liquid code directly onto any page, making it perfect for adding images without having to modify core theme files. Simply open the theme editor, choose the page or section where you want your image, and add a new Custom Liquid block.

Step 3: Insert the Image Using Shopify Liquid

With your image uploaded and your desired location chosen, it’s time to display the image using Shopify Liquid. If you uploaded your image to the Files section, start by copying the image URL provided by Shopify. 

In your Custom Liquid section, use the standard HTML image tag to display the image. For example, you would write <img src="”your-image-url”" alt="”Describe" your image” width="”300″" />, replacing “your-image-url” with the actual link to your image. The “alt” attribute is important for accessibility and SEO, so be sure to describe your image accurately.

If your image is in the Assets folder, you can use Liquid’s asset_url filter to reference the image. The code would look like this: {{ ‘your-image.png’ | asset_url | img_tag: ‘Describe your image’ }}. 

This approach is ideal for images that are part of your theme’s design and ensures your image is loaded efficiently.

Shopify also provides the img_tag filter, which helps generate responsive image tags and can automatically handle attributes like alt text. 

For example, you might use {{ ‘your-image.jpg’ | asset_img_url: ‘300×300’ | img_tag }} to display an image at a specific size. This method is especially useful for maintaining consistency across your site.

Step 4: Adjust Image Size And Position

After inserting the image, you might want to adjust its size and position to fit your design. You can control the size of the image by specifying width and height attributes in your <img> tag or by using Shopify’s built-in filters to set dimensions. 

For example, using ‘300×300’ in the img_url filter will resize the image to 300 pixels by 300 pixels. To position your image, you can use the theme editor’s built-in settings or add custom CSS to fine-tune its placement. This flexibility allows you to create a layout that matches your brand and ensures your images look great on all devices.

Step 5: Save And Preview

Once you’ve added your image and made any necessary adjustments, it’s important to save your changes in the theme editor. After saving, preview your store to ensure the image appears as expected and looks good within the overall design. If the image isn’t displaying correctly, double-check the image URL or file name and make sure the code is placed in the correct section.

Example: Adding an Image to a Product Page

Let’s put everything together with a practical example. Suppose you want to add a promotional image to a product page. First, upload your image to the Files section in your Shopify admin. 

Copy the URL of the uploaded image. In the theme editor, navigate to the product page and add a Custom Liquid block. Paste the following code, replacing the URL with your own: 

<img src="”https://cdn.shopify.com/s/files/1/your-image.jpg”" alt="”Product" feature” width="”400″" />. 

Save your changes and preview the product page to see your image in action.

Why You Need to Consider Using Shopify Liquid to Add Images to a Shopify Store

Shopify Liquid — the powerful templating language that Shopify is built on — offers a flexible and efficient way to add and manage images throughout your store. Here’s why you should consider using Liquid when working with images:

Visual Appeal And User Experience

One of the primary reasons for adding images to a Shopify store using Shopify Liquid is to enhance the visual appeal and overall user experience. In eCommerce, shoppers cannot physically interact with products, so images become the bridge between the virtual store and the customer’s expectations. High-quality visuals help customers understand what they are buying, build trust, and create a more inviting atmosphere. 

Shopify Liquid allows store owners and developers to place images exactly where they want them, whether it’s on product pages, collection page,  banners, or custom sections. This level of control means that the visual experience can be tailored to different pages and audiences, making the store more engaging and professional.

Boosting Conversions And Trust

Another significant motivation is the impact images have on driving conversions and building trust. Research consistently shows that a large majority of online shoppers rely on product images when making purchasing decisions. 

By using Shopify Liquid, merchants can display multiple product images, offer zoom features, or show products from various angles. These capabilities increase customer confidence, reduce hesitation, and can directly lead to higher conversion rates. When customers can clearly see what they are buying, they are more likely to complete a purchase.

Responsive And Optimized Images

Shopify Liquid also makes it possible to enable responsive and optimized images, which is crucial for modern web performance. With Liquid’s built-in tags and Shopify’s image content delivery network (CDN), images can be automatically resized and served in formats that are appropriate for different devices and screen sizes. 

This ensures that images load quickly and look sharp whether viewed on a desktop, tablet, or smartphone. Features like lazy loading, which only loads images as users scroll down the page, further improve site speed and performance. This not only enhances the shopping experience but also positively affects search engine rankings.

SEO And Accessibility Advantages

Improving SEO and accessibility is another compelling reason to use Shopify Liquid for image management. Liquid makes it straightforward to add descriptive alt text to images, which helps search engines better index the site and makes the store more accessible to users with visual impairments. 

Properly optimized images with relevant alt attributes can also help the store appear in image search results, driving additional organic traffic and expanding the store’s reach.

Flexibility And Dynamic Customization

The flexibility and automation offered by Shopify Liquid are also major advantages. Liquid’s templating capabilities allow developers to dynamically display images based on product data, collections, or custom fields, without the need to manually update each image. 

For example, you can loop through all product images and render them in a gallery, or display different images based on product variants. This automation saves time, reduces errors, and makes it easier to manage large catalogs or frequently changing content.

Cohesive Design Across Your Store

Finally, using Shopify Liquid to add images ensures consistent branding and layout control across the entire store. By managing images through Liquid templates, store owners can maintain uniform styling, dimensions, and placement, which reinforces the brand identity and provides a cohesive shopping experience. This consistency is difficult to achieve with manual image placement and becomes even more important as the store grows and evolves.

Comparison: Shopify Liquid vs. Manual Image Placement

Let us see at a glance the difference between Shopify Liquid and manual image placement for your Shopify store.

Make Your Shopify Store Changes More Smooth with Shopify Liquid

Adding images to your Shopify store using Shopify Liquid is a skill that pays off in better design, higher engagement, and a more enjoyable shopping experience for your customers. By understanding where to store your images, preparing them properly, using the right Liquid code, and following best practices, you can confidently make your Shopify store shine. Remember, every great store starts with great visuals—so take the time to get your images right!

तो, क्या आपको हमारा ब्लॉग उपयोगी लगा? अगर हाँ, तो कृपया हमारे ब्लॉग की सदस्यता लें उद्योग-संबंधित विषयों पर अधिक टिप्स, ट्यूटोरियल और अपडेट के लिए.