Did you notice any sudden drop in rankings no matter how hard you have tried to rank something on Google SERP (Search Engine Result Page)? On the contrary, have you ever been surprised to see that all of a sudden you ranked at the top of search results with a keyword that you have been targeting for a long? All these unexpected changes happen due to SERP volatility — a critical yet unavoidable consideration in the search engine world. In the comprehensive guide, we will let you know what it is, why it is important to take into consideration, the reasons behind it & tips to overcome it. Let us dive in.