In the rainy season, drizzles come every now and then, much like the constant updates and changes in search engines. With each update, how your content is ranked and displayed can shift. To stay ahead in your niche, ensuring your website ranks well is crucial. This is where topical authority comes in—it is a key player in boosting your rankings. While it is not the only factor influencing your SEO, it is an essential part of your strategy. In this comprehensive guide, we will learn what topical authority is, why it matters for your website & how to earn it eventually.