ショッピファイ は、世界中の起業家志望者、既存のビジネス、ドロップシッパーにとって最も用途の広いプラットフォームの 1 つです。その人気により、競争も熾烈です。競争から抜け出すために、最もトレンドの Shopify 製品カテゴリをリストします。ビジネス モデルとターゲット ユーザーに基づいて適切なカテゴリを選択すると、状況が大きく変わります。では、最もトレンドの製品について詳しく見ていきましょう。

10 High Demand Shopify Product Categories for eCommerce Shops

We have compiled our list of trending Shopify product categories based on the latest trends and insights from 2024. Using platforms like Google Trends, we have dove deep into the data and explored market drivers. To help you leverage these trends, we have presented category-specific marketing tips as well. So, let us start exploring the categories one by one:

1. Health & Wellness Supplements

The health and wellness industry has maintained its upward trajectory. Consumers are now more aware of physical and mental well-being than ever. This is driving the demand for related products, with the global market size estimated to be over $1.8 trillion in 2024. eCommerce sales on platforms like Shopify play a major role in this high-demand sector. As you can see in the images below, Google searches for terms such as ‘vitamin gummies' そして 'organic probiotic’ are on the rise. 

In 2025, this can be a great niche to tap into with your Shopify store. Depending on your target market, you can sell a variety of trending Shopify products:

• Immune boosters (Vitamin & Zinc supplements)
• Plant-based protein powders
• Sleep aids like melatonin gummies
• Magnesium sprays for relaxation
• Fitness supplements

Marketing Tips for Health & Wellness Supplements

To better promote these products, you can adopt a number of marketing strategies. You can collaborate with fitness influencers to promote your products. Also, offer subscription models to retain repeat customers. Trust and reliability is a big factor in this niche. So, collect customer reviews and highlight case studies surrounding your business.

2. Skincare & Beauty

The global skincare market remains a multi-billion-dollar industry, valued at $115.65 billion in 2024. Stepping into 2025, we will see an increasing demand for clean, sustainable and science-backed skincare products. 

Shoppers are increasingly prioritizing products with natural ingredients and eco-friendly packaging. As shown below, searches for terms like ‘niacinamide serum’ are increasing. On the other hand, more generic terms like ‘natural skin care’ still have a steady search demand. 

When it comes to selling skincare and beauty products, you have endless options. Here are a few trending items you can sell in this category:

• Hyaluronic acid serums
• Retinol-based night creams
• Snail mucin moisturizers
• SPF-infused skincare
• Vegan and cruelty-free makeup

Marketing Tips for Skincare & Beauty Products

Leverage social media platforms like Instagram and TikTok for beauty tutorials as part of your marketing strategy. Plus, Shopify’s AR features will also let your customers try products virtually, which can be helpful when selling these products. Make sure to focus on storytelling and share the ethical journey behind your brand if you are selling natural, organic skincare products.

3. Home Office Furniture

Remote work is becoming a permanent arrangement for many organizations worldwide. Thus, the home office market is thriving, with a huge demand for home office furniture. This makes it a lucrative niche for Shopify sellers in 2025. In the examples below, we can see rising search terms like ‘adjustable standing desk' そして 'ergonomic chair’ related to the industry:

As a Shopify merchant or dropshipper, you have several trending Shopify products to sell as a home office furniture business:

• Ergonomic chairs
• Adjustable standing desks
• Minimalist office decor
• Cable management solutions
• Compact filing systems

Marketing Tips for Home Office Furniture

Offer bundled discounts for complete home office setups. This strategy can be useful for attracting high-value clients. Also, use blog content to provide productivity tips and furniture care advice. Your product descriptions should highlight durability and ergonomic benefits as well.

4. Mobile Phone Accessories

Mobile phone accessories are selling like hotcakes, fueled by exciting innovations that keep redefining the category. The global mobile phone accessories market has grown rapidly over the years, from $234.04 billion in 2023 to $252.92 billion in 2024. And Shopify stores play a key role in this booming market, which is a great option for those starting a business on Shopify. Here are some trending product ideas for this niche:

• Protective phone cases
• Wireless earbuds
• Fast-charging cables
• Car mounts
• Screen protectors

Marketing Tips for Mobile Phone Accessories

Bundle popular accessories to increase average order value. For example, you can pair up a Bluetooth headphone with a power bank and phone case to create an attractive bundle. Use video marketing to demonstrate product features and utility. Offer customization options for phone cases such as 3D printing to attract a broader audience.

5. Bicycles & Bike Accessories

The growing emphasis on sustainable transportation and fitness has fueled a resurgence in bicycle sales. Electric bikes (e-bikes) and foldable models have gained particular popularity in urban markets. Search terms like ‘e-bike’ are gaining popularity, showing potential business opportunities:

After studying your target audience, decide the specific bike types and accessories that you want to sell. For example, you might prioritize selling mountain bikes and knee pads if your target customers are into off-road biking. Here are the key products in this category:

• Electric bikes
• Folding bicycles
• Mountain bikes
• Cycling helmets and safety gear
• Bike repair kits

Marketing Tips for Bicycles & Bike Accessories

To stand out from other competitors, create engaging and SEO-friendly blog content about bike trails and maintenance tips. You can also present the environmental benefits of cycling. Allow customers to pay smaller subscription fees for higher-priced products like e-bikes.

6. Coats & Jackets

Outerwear such as coats and jackets remains a staple of the fashion industry, with shoppers seeking stylish and functional options. Trends in 2024 indicated a growing interest in sustainable materials and innovative designs. Plus, you have a host of seasonal products if you select this niche. For example, Google Trends shows a spike in search terms like ‘waterproof parkas’ around the winter months. You can capitalize on this seasonal demand to make more sales.

Remember to fulfill the fashion needs of your customers when you are selling these products. Whether you are running a wholesale or Shopify dropshipping business, you have other stylish options to pick from like:

• Puffer jackets
• Trench coats
• Faux fur coats
• Lightweight windbreakers

Marketing Tips for Coats & Jackets

Shopify’s AR tools can help your customers visualize the fit and style here as well. To make the most of specific seasons like winter months, offer seasonal promotions. Many customers will prefer eco-friendly materials and manufacturing processes. So, remember to adjust your business strategy accordingly based on your target market.

7. Arts & Crafts Supplies

Crafting has gained popularity as a therapeutic and creative outlet since the post-pandemic era. Both Millennials and Gen Z are exploring new hobbies through arts and crafts, creating opportunities for eCommerce businesses. The global market for arts & crafts supplied is projected to grow from $21.71 billion in 2023 to $30.89 billion by 2030. Here is what Google Trends says about ‘DIY home decor’, a search term from this niche that showing increased interest over time:

Also, art supplies have always been in high demand among children. Here are a few product ideas for this niche:

• Crochet kits
• Paint-by-numbers sets
• Pottery clay and tools
• Scrapbooking supplies
• DIY home decor kits

Marketing Tips for Arts & Crafts Supplies

Upload art video tutorials on your store’s YouTube channel. You can also partner with tending artists for collaborative projects. Instagram and YouTube are great places to discover these artists.

8. Perfume & Cologne

The global fragrance industry has been predicted to hit a revenue of $91,172.8 million by 2025. The demand for unique, luxury and gender-neutral scents drives this rapid growth. As a result, Shopify stores focusing on niche and artisanal perfumes have gained traction. We can see in the example below that search terms like ‘Essential oil perfume’ have peaked at regular intervals:

Based on trending search terms, you can also opt for other product options for your Shopify store. Some great choices are:

• Gender-neutral fragrances
• Luxury perfume brands
• Travel-size perfume kits
• Customizable fragrance blends

Marketing Tips for Perfume & Cologne

Offer free sample kits with deliveries to help customers discover your products. Convey the unique origins of your fragrances in product descriptions. Plus, collaborate with social media influencers to showcase your products.

9. Cookware

Cookware is becoming more popular among customers who want the benefits of home cooking. Durable and aesthetic cookware has become a must-have for modern kitchens. Plus, cast iron skillets or pans are being viewed as healthier alternatives. Search terms such as ‘cast iron pan’ reflect this trend as shown below:

Understanding your target customers is crucial for succeeding with cookware. You need to identify if your customers are looking for traditional or modern cookware. Are they looking for a low-cost alternative or do they want to save more time while cooking? Depending on your target audience, you have multiple cookware options to sell such as:

• Non-stick pans
• Cast iron skillets
• Stainless steel cookware sets
• Ceramic baking dishes
• Utensil organizers

Marketing Tips for Cookware

Share cooking tutorials and recipes featuring your cookware. You can talk about the durability and versatility of your promotions. Offer discounts on cookware bundles to encourage bulk purchases.

10. Motor Vehicle Parts

The global auto parts and accessories market size is expected to reach $110.2 billion by 2030. Plus, there are rising trends like DIY vehicle maintenance. From functional upgrades to aesthetic enhancements, this category offers diverse opportunities to Shopify store owners such as:

• Car seat covers
• LED headlights
• Dash cams
• Portable jump starters
• Tire repair kits

Marketing Tips for Motor Vehicle Parts

Provide detailed installation guides and video tutorials with product descriptions or dedicated articles. Focus on the cost savings of DIY vehicle maintenance in your store’s promotional material. Use email marketing to promote seasonal offers on car accessories.

Utilize Shopify App to Boost Your eCommerce Growth 

Fixing the product category for your Shopify store is just one of the first steps. To refine your Shopify strategy further, you can use Shopify app. If you are starting a business on Shopify, these apps can help you save more time and resources. Based on various use cases, here are some apps that we recommend:

• ストアSEO: Optimize Shopify products, collections, blog posts, images, alt text & more with AI
• イージーフロー: Create unlimited product options and option sets in your shop
• トラストシンク: Send automated emails to collect customer reviews for popular platforms
• ベタードックス: Build a content-rich knowledge base in your store using AI
• ストアFAQ: Use AI to create an engaging FAQ section in Shopify

Tap into Trending Shopify Product Categories & Boost Your Sales

The Shopify product categories that we discussed reflect the evolving preferences and priorities of online shoppers. By leveraging Shopify’s built-in features & apps and focusing on these trending niches, you can set your store up for success in the new year. Remember to understand what your target audience wants and focus on delivering exceptional customer experiences. Always be innovative and adaptable to stand out from your competitors.

ブログを購読する for all the latest Shopify news & updates. Wishing your eCommerce business a super successful 2025!