The story
Tom sells bags and travel accessories — around 700 products across backpacks, luggage, wallets and small leather goods. His photography is strong and his specs are complete. They are also, almost entirely, inside a specification graphic that a search engine reads as an image with no alt text.
His buyers search by job: a backpack that takes a sixteen-inch laptop, a cabin bag legal on a specific airline, a camera insert with a certain volume, a wallet slim enough for a front pocket. Each is a precise query with a precise answer, and none of those answers existed as text on his site.
He moved the dimensions into descriptions, published the capacity questions as FAQ schema, and generated alt text on every spec image. The searches did not change. The matching did.