{"id":10746,"date":"2025-02-24T15:00:00","date_gmt":"2025-02-24T15:00:00","guid":{"rendered":"https:\/\/storeseo.com\/?p=10746"},"modified":"2025-08-05T20:18:52","modified_gmt":"2025-08-05T20:18:52","slug":"how-to-implement-schema-markup-on-your-shopify-store-for-better-rankings-and-visibility","status":"publish","type":"post","link":"https:\/\/storeseo.com\/zh\/how-to-implement-schema-markup-on-your-shopify-store-for-better-rankings-and-visibility\/","title":{"rendered":"\u5982\u4f55\u5728 Shopify \u5546\u5e97\u4e2d\u5b9e\u65bd\u67b6\u6784\u6807\u8bb0\u4ee5\u83b7\u5f97\u66f4\u597d\u7684\u6392\u540d\u548c\u53ef\u89c1\u6027"},"content":{"rendered":"<p>\u67b6\u6784\u6807\u8bb0\u5230\u5e95\u662f\u4ec0\u4e48\uff1f\u7b80\u800c\u8a00\u4e4b\uff0c\u67b6\u6784\u6807\u8bb0\u662f\u60a8\u6dfb\u52a0\u5230\u7f51\u7ad9\u7684\u7279\u6b8a\u4ee3\u7801\u7247\u6bb5\uff0c\u7528\u4e8e\u5411\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u6709\u5173\u60a8\u7684\u5185\u5bb9\u7684\u66f4\u591a\u4fe1\u606f\u3002\u5f53\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u60a8\u7684\u5185\u5bb9\u65f6\uff0c\u5b83\u4eec\u53ef\u4ee5\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u66f4\u6709\u6548\u5730\u663e\u793a\u5b83\uff0c\u4ece\u800c\u5e26\u6765\u66f4\u9ad8\u7684\u6392\u540d\u548c\u66f4\u591a\u7684\u70b9\u51fb\u91cf\u3002&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/storeseo.com\/wp-content\/uploads\/2025\/02\/image-1.png\" alt=\"Schema Markup\" class=\"wp-image-10751\" title=\"\" srcset=\"https:\/\/storeseo.com\/wp-content\/uploads\/2025\/02\/image-1.png 1280w, https:\/\/storeseo.com\/wp-content\/uploads\/2025\/02\/image-1-300x169.png 300w, https:\/\/storeseo.com\/wp-content\/uploads\/2025\/02\/image-1-1024x576.png 1024w, https:\/\/storeseo.com\/wp-content\/uploads\/2025\/02\/image-1-768x432.png 768w, https:\/\/storeseo.com\/wp-content\/uploads\/2025\/02\/image-1-18x10.png 18w, https:\/\/storeseo.com\/wp-content\/uploads\/2025\/02\/image-1-360x203.png 360w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u6709\u4e00\u4e2a\u4ea7\u54c1\u9875\u9762\uff0c\u67b6\u6784\u6807\u8bb0\u53ef\u4ee5\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\u4ea7\u54c1\u7684\u540d\u79f0\u3001\u4ef7\u683c\u3001\u53ef\u7528\u6027\uff0c\u751a\u81f3\u5ba2\u6237\u8bc4\u8bba\u3002\u7136\u540e\uff0c\u8fd9\u4e9b\u4fe1\u606f\u53ef\u4ee5\u4f5c\u4e3a\u4e30\u5bcc\u7684\u6458\u8981\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u4f7f\u60a8\u7684\u5217\u8868\u8131\u9896\u800c\u51fa\u5e76\u5438\u5f15\u66f4\u591a\u8bbf\u95ee\u8005\u3002\u5728\u672c\u535a\u5ba2\u4e2d\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u6709\u5173\u60a8\u7684 Shopify \u5546\u5e97\u7684\u6b64\u4e3b\u9898\u7684\u5176\u4ed6\u65b9\u9762\u548c\u89c1\u89e3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify \u5546\u5e97\u7684\u5e38\u89c1 SEO \u67b6\u6784\u7c7b\u578b<\/h2>\n\n\n\n<p>\u6709\u51e0\u79cd\u7c7b\u578b\u7684\u67b6\u6784\u6807\u8bb0\u5bf9 Shopify \u5546\u5e97\u6709\u76ca\u3002\u8ba9\u6211\u4eec\u770b\u770b\u4e00\u4e9b\u6700\u5e38\u89c1\u7684\u67b6\u6784\u6807\u8bb0\u4ee5\u53ca\u5b83\u4eec\u4e3a\u4f55\u91cd\u8981\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u9762\u5305\u5c51\u6a21\u5f0f<\/strong><\/h3>\n\n\n\n<p>\u9762\u5305\u5c51\u7ed3\u6784\u53ef\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u4e86\u89e3\u60a8\u7f51\u7ad9\u7684\u5c42\u6b21\u7ed3\u6784\u3002\u5b83\u63d0\u4f9b\u4e86\u4e00\u6761\u53ef\u89c6\u5316\u8def\u5f84\uff0c\u5411\u7528\u6237\u5c55\u793a\u4ed6\u4eec\u5982\u4f55\u5230\u8fbe\u5f53\u524d\u9875\u9762\u4ee5\u53ca\u4e0b\u4e00\u6b65\u53ef\u4ee5\u53bb\u54ea\u91cc\u3002\u6b64\u7ed3\u6784\u901a\u5e38\u663e\u793a\u4e3a\u7f51\u9875\u9876\u90e8\u7684\u4e00\u7cfb\u5217\u94fe\u63a5\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1600\" height=\"732\" src=\"https:\/\/storeseo.com\/wp-content\/uploads\/2025\/02\/1.gif\" alt=\"Schema Markup\" class=\"wp-image-10755\" title=\"\"><\/figure>\n<\/div>\n\n\n<p><strong>\u5bf9 Shopify \u5546\u5e97\u7684\u91cd\u8981\u6027\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6539\u8fdb\u5bfc\u822a\uff1a\u8ba9\u8bbf\u5ba2\u66f4\u8f7b\u677e\u5730\u6d4f\u89c8\u60a8\u7684\u5546\u5e97\uff0c\u4ece\u800c\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\u3002<\/li>\n\n\n\n<li>\u66f4\u597d\u7684 SEO\uff1a\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u4e86\u89e3\u60a8\u7f51\u7ad9\u7684\u7ed3\u6784\uff0c\u4ece\u800c\u6539\u5584\u6293\u53d6\u548c\u7d22\u5f15\u3002<\/li>\n\n\n\n<li>\u4e30\u5bcc\u7684\u6458\u8981\uff1a\u8fd9\u4e9b\u6458\u8981\u53ef\u4ee5\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u8ba9\u7528\u6237\u66f4\u6e05\u695a\u5730\u4e86\u89e3\u7f51\u7ad9\u7684\u7ed3\u6784\uff0c\u5e76\u66f4\u5bb9\u6613\u627e\u5230\u7279\u5b9a\u7684\u9875\u9762\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u96c6\u5408\u67b6\u6784<\/strong><\/h3>\n\n\n\n<p>\u96c6\u5408\u67b6\u6784\u5141\u8bb8\u60a8\u76f4\u63a5\u5728 Google \u641c\u7d22\u7ed3\u679c\u4e2d\u4ee5\u89c6\u89c9\u4e0a\u5438\u5f15\u4eba\u7684\u8f6e\u64ad\u683c\u5f0f\u663e\u793a\u591a\u4e2a\u4ea7\u54c1\u6216\u5185\u5bb9\u9879\u3002\u6b64\u67b6\u6784\u5bf9\u4e8e\u5728\u5355\u4e2a\u641c\u7d22\u7ed3\u679c\u4e2d\u5c55\u793a\u4e00\u7cfb\u5217\u4ea7\u54c1\u6216\u5185\u5bb9\u9879\u7279\u522b\u6709\u7528\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/storeseo.com\/wp-content\/uploads\/2025\/02\/unnamed-1024x468.gif\" alt=\"\" class=\"wp-image-10757\" title=\"\" srcset=\"https:\/\/storeseo.com\/wp-content\/uploads\/2025\/02\/unnamed-1024x468.gif 1024w, https:\/\/storeseo.com\/wp-content\/uploads\/2025\/02\/unnamed-300x137.gif 300w, https:\/\/storeseo.com\/wp-content\/uploads\/2025\/02\/unnamed-768x351.gif 768w, https:\/\/storeseo.com\/wp-content\/uploads\/2025\/02\/unnamed-1536x703.gif 1536w, https:\/\/storeseo.com\/wp-content\/uploads\/2025\/02\/unnamed-18x8.gif 18w, https:\/\/storeseo.com\/wp-content\/uploads\/2025\/02\/unnamed-360x165.gif 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p><strong>\u5bf9 Shopify \u5546\u5e97\u7684\u91cd\u8981\u6027\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f15\u4eba\u5165\u80dc\u7684\u641c\u7d22\u7ed3\u679c\uff1a\u4ee5\u8f6e\u64ad\u5f62\u5f0f\u663e\u793a\u4ea7\u54c1\uff0c\u4f7f\u641c\u7d22\u7ed3\u679c\u66f4\u5177\u5438\u5f15\u529b\uff0c\u66f4\u5bb9\u6613\u5438\u5f15\u70b9\u51fb\u3002<\/li>\n\n\n\n<li>\u63d0\u9ad8\u8f6c\u5316\u7387\uff1a\u5e2e\u52a9\u6f5c\u5728\u5ba2\u6237\u5feb\u901f\u627e\u5230\u5e76\u4f7f\u7528\u591a\u79cd\u4ea7\u54c1\uff0c\u4ece\u800c\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/li>\n\n\n\n<li>\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\uff1a\u8ba9\u7528\u6237\u53ef\u4ee5\u66f4\u8f7b\u677e\u5730\u76f4\u63a5\u4ece\u641c\u7d22\u7ed3\u679c\u4e2d\u6d4f\u89c8\u548c\u6bd4\u8f83\u4ea7\u54c1\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u4ea7\u54c1\u67b6\u6784<\/strong><\/h3>\n\n\n\n<p>\u4ea7\u54c1\u67b6\u6784\u63d0\u4f9b\u7ed3\u6784\u5316\u6570\u636e\uff0c\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u4ea7\u54c1\u4fe1\u606f\u5e76\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u66f4\u6709\u6548\u5730\u663e\u793a\u4ea7\u54c1\u4fe1\u606f\u3002\u8fd9\u5305\u62ec\u4ea7\u54c1\u540d\u79f0\u3001\u4ef7\u683c\u3001\u53ef\u7528\u6027\u548c\u8bc4\u8bba\u7b49\u8be6\u7ec6\u4fe1\u606f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf8GKkwoEkmEUA2A7Gtrzwdj6ppTVTMuZBF7oKvkrnqYJxpExvg1bHdTIVX9FZEVhQCJyR3HqI2B9U0dDUKSmXFfUuvXA2sZhtV-2nlpEfynZXXyQX191SRp1SZBpU0Ci_v7NF0lw?key=dDgdeZuUvO--rB4bIEpAhVVK\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><strong>\u5bf9 Shopify \u5546\u5e97\u7684\u91cd\u8981\u6027\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e30\u5bcc\u7684\u6458\u8981\uff1a\u542f\u7528\u4e30\u5bcc\u7684\u6458\u8981\uff0c\u76f4\u63a5\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u4ea7\u54c1\u56fe\u7247\u3001\u4ef7\u683c\u548c\u8bc4\u8bba\uff0c\u4f7f\u60a8\u7684\u5217\u8868\u66f4\u5177\u5438\u5f15\u529b\u3002<\/li>\n\n\n\n<li>\u63d0\u9ad8\u70b9\u51fb\u7387 (CTR)\uff1a\u7531\u4e8e\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u7684\u5448\u73b0\u589e\u5f3a\uff0c\u589e\u52a0\u4e86\u7528\u6237\u70b9\u51fb\u60a8\u7684\u5217\u8868\u7684\u53ef\u80fd\u6027\u3002<\/li>\n\n\n\n<li>\u66f4\u9ad8\u7684\u6392\u540d\uff1a\u4e3a\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u6709\u5173\u60a8\u7684\u4ea7\u54c1\u7684\u66f4\u591a\u80cc\u666f\u4fe1\u606f\uff0c\u4ece\u800c\u53ef\u80fd\u5e26\u6765\u66f4\u597d\u7684\u641c\u7d22\u6392\u540d\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u4ea7\u54c1\u5546\u5bb6\u67b6\u6784<\/strong><\/h3>\n\n\n\n<p>\u4ea7\u54c1\u5546\u5bb6\u67b6\u6784\u4f7f\u60a8\u7684\u7f51\u9875\u6709\u8d44\u683c\u5728 Google \u641c\u7d22\u4e2d\u5217\u51fa\u5546\u5bb6\u4fe1\u606f\uff0c\u5e76\u4ee5\u8d2d\u7269\u77e5\u8bc6\u9762\u677f\u548c\u4ea7\u54c1\u6458\u8981\u7b49\u5404\u79cd\u683c\u5f0f\u663e\u793a\u8be6\u7ec6\u7684\u4ea7\u54c1\u4fe1\u606f\uff0c\u4f8b\u5982\u4ef7\u683c\u3001\u4f9b\u8d27\u60c5\u51b5\u548c\u9001\u8d27\u8be6\u60c5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeBOWVlV63JO2I1PPe0ICy6XQWNG-zQ3y27INQbNt2ca6TP96qAgrnPxENcqJuGaLR4HYT2aviOZKelqn6U4D-Tkc3EtgTbjvINKbswqjTqhUssPv3Ra2ptZqpl2e7YeK2_mtOK?key=dDgdeZuUvO--rB4bIEpAhVVK\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><strong>\u5bf9 Shopify \u5546\u5e97\u7684\u91cd\u8981\u6027\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5546\u5bb6\u5217\u8868\uff1a\u51fa\u73b0\u5728 Google \u8d2d\u7269\u5e7f\u544a\u4e2d\uff0c\u8ba9\u7528\u6237\u66f4\u8f7b\u677e\u5730\u627e\u5230\u548c\u8d2d\u4e70\u60a8\u7684\u4ea7\u54c1\u3002<\/li>\n\n\n\n<li>\u8be6\u7ec6\u4fe1\u606f\uff1a\u5411\u7528\u6237\u63d0\u4f9b\u8be6\u7ec6\u7684\u4ea7\u54c1\u4fe1\u606f\uff0c\u5305\u62ec\u4ef7\u683c\u3001\u53ef\u7528\u6027\u548c\u8fd0\u8f93\u8be6\u60c5\uff0c\u8fd9\u4e9b\u4fe1\u606f\u53ef\u4ee5\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u3002<\/li>\n\n\n\n<li>\u66f4\u9ad8\u7684\u9500\u552e\u989d\uff1a\u63d0\u9ad8 Google \u8d2d\u7269\u7684\u77e5\u540d\u5ea6\u53ef\u4ee5\u5e26\u6765\u66f4\u9ad8\u7684\u9500\u552e\u989d\u548c\u8f6c\u5316\u7387\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. \u672c\u5730\u4e1a\u52a1\u67b6\u6784<\/strong><\/h3>\n\n\n\n<p>\u672c\u5730\u5546\u5bb6\u67b6\u6784\u901a\u8fc7\u5411 Google \u63d0\u4f9b\u8be6\u7ec6\u7684\u5546\u5bb6\u4fe1\u606f\uff08\u4f8b\u5982\u4f4d\u7f6e\u3001\u8425\u4e1a\u65f6\u95f4\u548c\u8054\u7cfb\u65b9\u5f0f\uff09\u6765\u63d0\u9ad8\u641c\u7d22\u53ef\u89c1\u6027\u3002\u6b64\u67b6\u6784\u5bf9\u4e8e\u5e0c\u671b\u51fa\u73b0\u5728 Google \u5730\u56fe\u548c\u672c\u5730\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u672c\u5730\u5546\u5bb6\u5c24\u4e3a\u91cd\u8981\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfWRIGrX6DImloYNXzvHKBSZ0j32ffc9QHFG8YL6CTkxXhkk1YV2k0rjP4C2yQbmV9D3-Grv75lsyhNW-RSErBk7zJMN3msQJyvJkt62O7s3tcpD5WvAGc4Na0V7DWOdSoXg1mWyA?key=dDgdeZuUvO--rB4bIEpAhVVK\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><strong>\u5bf9 Shopify \u5546\u5e97\u7684\u91cd\u8981\u6027\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u672c\u5730 SEO\uff1a\u63d0\u9ad8\u672c\u5730 SEO \u6027\u80fd\uff0c\u6f5c\u5728\u5730\u589e\u52a0\u5ba2\u6d41\u91cf\u548c\u5728\u7ebf\u53c2\u4e0e\u5ea6\u3002<\/li>\n\n\n\n<li>Google \u5730\u56fe\u5217\u8868\uff1a\u8fd9\u6709\u52a9\u4e8e\u60a8\u7684\u5546\u5e97\u51fa\u73b0\u5728 Google \u5730\u56fe\u4e2d\uff0c\u8ba9\u9644\u8fd1\u7684\u5ba2\u6237\u66f4\u8f7b\u677e\u5730\u627e\u5230\u60a8\u3002<\/li>\n\n\n\n<li>\u4e30\u5bcc\u7684\u6458\u8981\uff1a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u8be6\u7ec6\u7684\u4e1a\u52a1\u4fe1\u606f\uff0c\u589e\u52a0\u4fe1\u4efb\u5ea6\u548c\u53ef\u4fe1\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. \u6587\u7ae0\u67b6\u6784<\/strong><\/h3>\n\n\n\n<p>\u6587\u7ae0\u67b6\u6784\u53ef\u5e2e\u52a9 Shopify \u5e97\u4e3b\u901a\u8fc7\u5bcc\u6587\u672c\u7ed3\u679c\u63d0\u5347\u5176\u5185\u5bb9\u5728 Google \u641c\u7d22\u4e2d\u7684\u66dd\u5149\u5ea6\u3002\u5b83\u901a\u8fc7\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u76f4\u63a5\u5411\u7528\u6237\u63d0\u4f9b\u66f4\u591a\u4fe1\u606f\uff08\u4f8b\u5982\u6807\u9898\u3001\u56fe\u7247\u548c\u53d1\u5e03\u65e5\u671f\uff09\uff0c\u4ece\u800c\u63d0\u9ad8\u70b9\u51fb\u7387\u3002 <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd7mXxviCKurU5sEU5ft-vqc7ClJYsywLSCltmslBTqEiY_A3GkEKKTI2NAQd3YvXl6UHkS1l0kaLQlo1E5xmeuokSZd0IvInczFslzOuYiHJ9WQo46ZaUUXI_PUQq9A3kfQZJj?key=dDgdeZuUvO--rB4bIEpAhVVK\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><strong>\u5bf9 Shopify \u5546\u5e97\u7684\u91cd\u8981\u6027\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u589e\u5f3a\u5185\u5bb9\u53ef\u89c1\u6027\uff1a\u4f7f\u60a8\u7684\u535a\u5ba2\u5e16\u5b50\u548c\u6587\u7ae0\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u66f4\u52a0\u660e\u663e\uff0c\u4ece\u800c\u589e\u52a0\u5438\u5f15\u70b9\u51fb\u7684\u53ef\u80fd\u6027\u3002<\/li>\n\n\n\n<li>\u4e30\u5bcc\u7684\u6458\u8981\uff1a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u6807\u9898\u3001\u56fe\u7247\u548c\u53d1\u5e03\u65e5\u671f\uff0c\u4f7f\u60a8\u7684\u5185\u5bb9\u66f4\u5177\u5438\u5f15\u529b\u3002<\/li>\n\n\n\n<li>\u63d0\u9ad8\u53c2\u4e0e\u5ea6\uff1a\u901a\u8fc7\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u76f4\u63a5\u63d0\u4f9b\u6709\u5173\u5185\u5bb9\u7684\u66f4\u591a\u80cc\u666f\u4fe1\u606f\u6765\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. \u535a\u5ba2\u67b6\u6784<\/strong><\/h3>\n\n\n\n<p>\u535a\u5ba2\u67b6\u6784\u901a\u8fc7\u4e30\u5bcc\u7684\u7ed3\u679c\u589e\u5f3a\u5176\u535a\u5ba2\u5728 Google \u641c\u7d22\u4e2d\u7684\u53ef\u89c1\u6027\uff0c\u4ece\u800c\u5e2e\u52a9 Shopify \u5e97\u4e3b\u3002\u4e0e\u6587\u7ae0\u67b6\u6784\u7c7b\u4f3c\uff0c\u5b83\u76f4\u63a5\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u63d0\u4f9b\u6709\u5173\u60a8\u7684\u535a\u5ba2\u6587\u7ae0\u7684\u66f4\u591a\u80cc\u666f\u4fe1\u606f\uff0c\u4f8b\u5982\u6807\u9898\u3001\u56fe\u7247\u548c\u53d1\u5e03\u65e5\u671f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf1LR9boJYlFZ0XGyLJ3_O-daLHNdNkiiewcPZFAWPsNfieRbwuaGFGhhSk9DN4nK4GsZkCjR0bOyZVBm_Efn_FdONSQs4NTi6PykKg088dRmjSnCpMrAkulRlwi5G0NlnJ-uJw?key=dDgdeZuUvO--rB4bIEpAhVVK\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><strong>\u5bf9 Shopify \u5546\u5e97\u7684\u91cd\u8981\u6027\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u589e\u52a0\u6d41\u91cf\uff1a\u4f7f\u60a8\u7684\u535a\u5ba2\u6587\u7ae0\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u66f4\u52a0\u663e\u773c\uff0c\u4ece\u800c\u5438\u5f15\u66f4\u591a\u81ea\u7136\u6d41\u91cf\u3002<\/li>\n\n\n\n<li>\u4e30\u5bcc\u7684\u6458\u8981\uff1a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u6807\u9898\u3001\u56fe\u7247\u548c\u53d1\u5e03\u65e5\u671f\uff0c\u4f7f\u60a8\u7684\u5185\u5bb9\u66f4\u5177\u5438\u5f15\u529b\u3002<\/li>\n\n\n\n<li>\u6539\u8fdb\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff1a\u8fd9\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u4e86\u89e3\u60a8\u535a\u5ba2\u7684\u7ed3\u6784\u548c\u5185\u5bb9\uff0c\u4ece\u800c\u53ef\u80fd\u5e26\u6765\u66f4\u597d\u7684\u641c\u7d22\u6392\u540d\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8.\u7ec4\u7ec7\u67b6\u6784<\/strong><\/h3>\n\n\n\n<p>\u7ec4\u7ec7\u67b6\u6784\u53ef\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u6709\u6548\u5730\u4e86\u89e3\u548c\u663e\u793a\u4e1a\u52a1\u8be6\u60c5\u3002\u8fd9\u5305\u62ec\u4e1a\u52a1\u540d\u79f0\u3001\u5fbd\u6807\u3001\u5730\u5740\u548c\u8054\u7cfb\u65b9\u5f0f\u7b49\u4fe1\u606f\u3002\u67b6\u6784\u53ef\u76f4\u63a5\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u63d0\u4f9b\u4e30\u5bcc\u7684\u6458\u8981\uff08\u4f8b\u5982\u5fbd\u6807\u548c\u8054\u7cfb\u4fe1\u606f\uff09\uff0c\u4ece\u800c\u589e\u5f3a\u641c\u7d22\u53ef\u89c1\u6027\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc2yNHVzI_RTsGGL1ljH75Wxo7Gmwu-bjhsF2U8lEEuaNGrees07xk1NumD4YDwWLfv25ckea42MQiOf05Vdxd961UwBC0yNH89ZiWW5CGgvOkhCbKW-mHpt77TbOBiXY9EKEgPZw?key=dDgdeZuUvO--rB4bIEpAhVVK\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><strong>\u5bf9 Shopify \u5546\u5e97\u7684\u91cd\u8981\u6027\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63d0\u9ad8\u53ef\u89c1\u6027\uff1a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u63d0\u4f9b\u8be6\u7ec6\u7684\u4e1a\u52a1\u4fe1\u606f\uff0c\u63d0\u9ad8\u4fe1\u4efb\u5ea6\u548c\u53ef\u4fe1\u5ea6\u3002<\/li>\n\n\n\n<li>\u4e30\u5bcc\u7684\u6458\u8981\uff1a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u5fbd\u6807\u548c\u8054\u7cfb\u4fe1\u606f\uff0c\u4f7f\u60a8\u7684\u4f01\u4e1a\u66f4\u5177\u8fa8\u8bc6\u5ea6\u3002<\/li>\n\n\n\n<li>\u66f4\u9ad8\u7684\u70b9\u51fb\u7387\uff1a\u7531\u4e8e\u589e\u5f3a\u4e86\u4e1a\u52a1\u8be6\u60c5\u7684\u5448\u73b0\uff0c\u589e\u52a0\u4e86\u7528\u6237\u70b9\u51fb\u60a8\u7684\u5217\u8868\u7684\u53ef\u80fd\u6027\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5728 Shopify \u4e0a\u5b9e\u65bd\u67b6\u6784\u6807\u8bb0\u7684\u7b80\u8981\u6307\u5357<\/h2>\n\n\n\n<p>\u8ba9\u6211\u4eec\u9010\u6b65\u4e86\u89e3\u5728 Shopify \u5546\u5e97\u4e2d\u5b9e\u65bd\u67b6\u6784\u6807\u8bb0\u6240\u9700\u91c7\u53d6\u7684\u6b65\u9aa4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6b65\u9aa4 1\uff1a\u786e\u5b9a\u9002\u5408\u60a8\u5546\u5e97\u7684\u67b6\u6784\u7c7b\u578b<\/h3>\n\n\n\n<p><br>\u5728\u5f00\u59cb\u6dfb\u52a0\u67b6\u6784\u6807\u8bb0\u4e4b\u524d\uff0c\u786e\u5b9a\u54ea\u4e9b\u7c7b\u578b\u4e0e\u60a8\u7684\u5546\u5e97\u6700\u76f8\u5173\u975e\u5e38\u91cd\u8981\u3002\u8003\u8651\u4e00\u4e0b\u60a8\u62e5\u6709\u7684\u5185\u5bb9\u7c7b\u578b\u4ee5\u53ca\u60a8\u60f3\u8981\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u54ea\u4e9b\u4fe1\u606f\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u6709\u5f88\u591a\u4ea7\u54c1\uff0c\u4ea7\u54c1\u67b6\u6784\u5c06\u975e\u5e38\u91cd\u8981\u3002\u5982\u679c\u60a8\u6709\u535a\u5ba2\uff0c\u6587\u7ae0\u67b6\u6784\u53ef\u80fd\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c 2 \u6b65\uff1a\u5b89\u88c5 StoreSEO<br><\/h3>\n\n\n\n<p>\u5982\u679c\u4f60\u559c\u6b22\u66f4\u7b80\u5355\u7684\u65b9\u6cd5\uff0c\u4f60\u53ef\u4ee5\u5b89\u88c5\u4e00\u4e2a <a href=\"https:\/\/apps.shopify.com\/storeseo\" rel=\"noopener\"><strong>\u5546\u5e97SEO <\/strong><\/a>\u6765\u81ea Shopify \u5e94\u7528\u5546\u5e97\u3002\u5b83\u4e3a Shopify \u5546\u5e97\u63d0\u4f9b\u4e86\u5404\u79cd\u67b6\u6784\u6807\u8bb0\u3002\u60a8\u53ef\u4ee5\u5c06\u67b6\u6784\u6807\u8bb0\u6dfb\u52a0\u5230\u60a8\u7684\u4ea7\u54c1\u3001\u535a\u5ba2\u6587\u7ae0\u548c\u5176\u4ed6\u5185\u5bb9\u4e2d\uff0c\u4ece\u800c\u8282\u7701\u60a8\u7684\u65f6\u95f4\u548c\u7cbe\u529b\u3002\u6709\u5173\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f <a href=\"https:\/\/storeseo.com\/zh\/docs\/local-seo-to-enable-schema-markups-in-shopify\/\"><strong>\u6211\u4eec\u7684\u6587\u6863\u53ef\u4ee5\u5e2e\u52a9\u60a8<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf_t7EWiamPQzL_p4--4Rvhk0mwraFFJ925Gsok1BR1iqdgfdBkEI1OIMuVUlOQCCvfSRhn78A2n8czwJwD_Ln485hq90FJ-hzyyi-TZye8_ZO6vxCQa5FOLNzc_8KRyykZscllPQ?key=dDgdeZuUvO--rB4bIEpAhVVK\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u6b65\u9aa4 3\uff1a\u6d4b\u8bd5\u60a8\u7684\u67b6\u6784\u6807\u8bb0<\/h3>\n\n\n\n<p><br>\u5728\u5546\u5e97\u4e2d\u6dfb\u52a0\u67b6\u6784\u6807\u8bb0\u540e\uff0c\u6d4b\u8bd5\u5b83\u4eec\u4ee5\u786e\u4fdd\u5b83\u4eec\u6b63\u5e38\u5de5\u4f5c\u975e\u5e38\u91cd\u8981\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 <a href=\"https:\/\/storeseo.com\/es\/blog\/google-structured-data-testing-tool\/\"><strong>Google \u7684\u7ed3\u6784\u5316\u6570\u636e\u6d4b\u8bd5\u5de5\u5177<\/strong><\/a> \u68c0\u67e5\u60a8\u7684\u67b6\u6784\u6807\u8bb0\u3002\u6b64\u5de5\u5177\u5c06\u5411\u60a8\u663e\u793a\u67b6\u6784\u4e2d\u7684\u4efb\u4f55\u9519\u8bef\u6216\u95ee\u9898\uff0c\u5e76\u5e2e\u52a9\u60a8\u4fee\u590d\u5b83\u4eec\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdBw6VxGXI2eoboda2MS-14ACHiii5mA8eaezzD1T2_Jpilufc8n2NoaCNLl1mHHS2R9N65wHaL6xgUoTYOnbGalBrLLCrymkgHpliXF1xn_ZIz0LxEBG6p4uQpHjS-NPMFp6VkgA?key=dDgdeZuUvO--rB4bIEpAhVVK\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><strong>\ud83d\udca1\u63d0\u793a<\/strong>\uff1a\u67b6\u6784\u6807\u8bb0\u751f\u6548\u540e\uff0c\u8bf7\u5bc6\u5207\u5173\u6ce8\u5176\u6027\u80fd\u3002\u76d1\u63a7\u60a8\u7684\u641c\u7d22\u6392\u540d\u548c\u70b9\u51fb\u7387\uff0c\u4e86\u89e3\u5b83\u4eec\u5982\u4f55\u5f71\u54cd\u60a8\u5546\u5e97\u7684\u53ef\u89c1\u6027\u3002\u5982\u6709\u5fc5\u8981\uff0c\u8bf7\u8fdb\u884c\u8c03\u6574\u4ee5\u63d0\u9ad8\u67b6\u6784\u6807\u8bb0\u7684\u6709\u6548\u6027\u3002<\/p>\n\n\n\n<h2 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