{"id":10879,"date":"2025-03-10T17:00:00","date_gmt":"2025-03-10T17:00:00","guid":{"rendered":"https:\/\/storeseo.com\/?p=10879"},"modified":"2025-03-10T15:34:12","modified_gmt":"2025-03-10T15:34:12","slug":"differences-between-json-ld-and-microdata-schema","status":"publish","type":"post","link":"https:\/\/storeseo.com\/zh\/differences-between-json-ld-and-microdata-schema\/","title":{"rendered":"Shopify \u4e2d\u7684 JSON-LD \u548c\u5fae\u6570\u636e\u6a21\u5f0f\u4e4b\u95f4\u7684\u4e3b\u8981\u533a\u522b\u662f\u4ec0\u4e48"},"content":{"rendered":"<p><strong>Shopify \u4e2d\u7684 JSON-LD \u548c\u5fae\u6570\u636e\u6a21\u5f0f<\/strong> \u5c31\u50cf\u4e00\u79cd\u79d8\u5bc6\u8bed\u8a00\uff0c\u53ef\u4ee5\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u60a8\u7684\u7f51\u7ad9\u5185\u5bb9\u3002\u65e0\u8bba\u662f\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u3001\u535a\u5ba2\u6587\u7ae0\u8fd8\u662f\u4e1a\u52a1\u4fe1\u606f\u3002\u901a\u8fc7\u5c06\u6570\u636e\u7ec4\u7ec7\u6210\u201c\u7ed3\u6784\u5316\u201d\u6458\u8981\uff0c\u5b83\u53ef\u4ee5\u63d0\u4f9b\u4e30\u5bcc\u7684\u7ed3\u679c\u5e76\u63d0\u9ad8\u60a8\u7684 SEO \u6392\u540d\u3002\u6b64\u5916\uff0c\u968f\u7740\u8bed\u97f3\u641c\u7d22\u7684\u5174\u8d77\uff0c\u6e05\u6670\u7684\u67b6\u6784\u53ef\u786e\u4fdd\u60a8\u7684\u5546\u5e97\u88ab\u5411 Siri \u6216 Alexa \u5bfb\u6c42\u63a8\u8350\u7684\u5ba2\u6237\u627e\u5230\u3002<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/storeseo.com\/wp-content\/uploads\/2025\/03\/image.png\" alt=\"JSON-LD and Microdata Schema\" class=\"wp-image-10880\" title=\"\" srcset=\"https:\/\/storeseo.com\/wp-content\/uploads\/2025\/03\/image.png 1280w, https:\/\/storeseo.com\/wp-content\/uploads\/2025\/03\/image-300x169.png 300w, https:\/\/storeseo.com\/wp-content\/uploads\/2025\/03\/image-1024x576.png 1024w, https:\/\/storeseo.com\/wp-content\/uploads\/2025\/03\/image-768x432.png 768w, https:\/\/storeseo.com\/wp-content\/uploads\/2025\/03\/image-18x10.png 18w, https:\/\/storeseo.com\/wp-content\/uploads\/2025\/03\/image-360x203.png 360w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p>Shopify \u53ef\u4ee5\u8f7b\u677e\u6dfb\u52a0\u67b6\u6784\uff0c\u4f46\u95ee\u9898\u5728\u4e8e\uff1a\u60a8\u6709\u4e24\u79cd\u4e3b\u8981\u683c\u5f0f\u53ef\u4f9b\u9009\u62e9\uff1a <a href=\"https:\/\/storeseo.com\/zh\/blog\/json-ld-guide-for-beginners\/\"><strong>JSON-LD<\/strong><\/a> \u548c\u5fae\u6570\u636e\u3002\u9009\u62e9\u6b63\u786e\u7684\u9009\u9879\u610f\u5473\u7740\u66f4\u5feb\u7684\u8bbe\u7f6e\u3001\u66f4\u597d\u7684\u641c\u7d22\u53ef\u89c1\u6027\u6216\u66f4\u5c11\u7684\u6280\u672f\u96be\u9898\u3002\u8ba9\u6211\u4eec\u5206\u6790\u4e00\u4e0b\u4e3a\u4ec0\u4e48\u8fd9\u4e2a\u9009\u62e9\u5f88\u91cd\u8981\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ec0\u4e48\u662f JSON-LD \u4ee5\u53ca JSON-LD \u5982\u4f55\u5de5\u4f5c\uff1f<\/strong><\/h2>\n\n\n\n<p>\u60a8\u53ef\u80fd\u4e4b\u524d\u542c\u8bf4\u8fc7 JSON\uff0c\u5b83\u662f\u4e00\u79cd\u5728\u7f51\u7edc\u4e0a\u5b58\u50a8\u548c\u5171\u4eab\u6570\u636e\u7684\u7b80\u5355\u65b9\u6cd5\u3002JSON-LD \u4ee3\u8868 JavaScript \u5bf9\u8c61\u8868\u793a\u6cd5\uff08\u7528\u4e8e\u94fe\u63a5\u6570\u636e\uff09\uff0c\u8fd9\u610f\u5473\u7740\u5b83\u662f JSON \u7684\u4e00\u4e2a\u7248\u672c\uff0c\u65e8\u5728\u5904\u7406\u94fe\u63a5\u6570\u636e\u3002\u94fe\u63a5\u6570\u636e\u53ef\u5e2e\u52a9\u8ba1\u7b97\u673a\uff08\u5982\u641c\u7d22\u5f15\u64ce\uff09\u4e86\u89e3\u7f51\u9875\u4e0a\u5404\u4fe1\u606f\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u4f8b\u5982\uff0c\u5b83\u53ef\u4ee5\u544a\u8bc9 Google\uff0c\u201c\u6b64\u9875\u9762\u662f\u5173\u4e8e\u4f4d\u4e8e\u7ebd\u7ea6\u7684\u4e00\u5bb6\u540d\u4e3a\u2018Burger House\u2019\u7684\u9910\u5385\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXflbatV4jnuRHXg3yj6-kVdZDu5LLNdkh-MxBaYauxNLlLkO21dHzpXhKUy3xAylsldX_ZgBcglbRuVjyqE3WO_S-Atts15b5ZjArst8qeUT5hBwS0BQaWQyLXb76VZa_gBjAVK?key=c1dk0MEsmppElze_0BLJzVA3\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p>JSON-LD \u4ee5\u57fa\u4e8e\u811a\u672c\u7684\u683c\u5f0f\u7f16\u5199\uff0c\u5e76\u653e\u7f6e\u5728 tags on a webpage. Think of it like a small box of data hidden in the code of a website. When search engines crawl the page, they look for this box to learn more about the content. Unlike other formats that might mix data directly into the HTML of a page, JSON-LD keeps the data separate and organized. This makes it easier for search engines to read and process.<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f JSON-LD \u7684\u7b80\u5355\u793a\u4f8b\u3002\u6b64\u4ee3\u7801\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\u8be5\u9875\u9762\u6d89\u53ca\u4e00\u5bb6\u5177\u6709\u7279\u5b9a\u540d\u79f0\u548c\u5730\u5740\u7684\u9910\u5385\u3002<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u00a0\u00a0\n\n{\u00a0\u00a0\n\n\u00a0\u00a0\"@context\": \"https:\/\/schema.org\",\u00a0\u00a0\n\n\u00a0\u00a0\"@type\": \"Restaurant\",\u00a0\u00a0\n\n\u00a0\u00a0\"name\": \"Burger House\",\u00a0\u00a0\n\n\u00a0\u00a0\"address\": \" Main Street, New York\"\u00a0\u00a0\n\n}<\/code><\/pre>\n\n\n\n<p>&lt;script type>\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ec0\u4e48\u662f\u5fae\u6570\u636e\uff1f\u5b83\u5982\u4f55\u5de5\u4f5c\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5fae\u6570\u636e\u662f HTML \u4e2d\u5185\u7f6e\u7684\u4e00\u79cd\u5de5\u5177\uff0c\u53ef\u5e2e\u52a9\u7f51\u7ad9\u4ee5\u641c\u7d22\u5f15\u64ce\u548c\u5176\u4ed6\u5728\u7ebf\u5de5\u5177\u6613\u4e8e\u7406\u89e3\u7684\u65b9\u5f0f\u5411\u5b83\u4eec\u4f20\u8fbe\u5177\u4f53\u7ec6\u8282\u3002\u5b83\u7684\u5de5\u4f5c\u539f\u7406\u662f\u76f4\u63a5\u5411\u7f51\u9875\u4e0a\u7684\u5e38\u89c4\u5185\u5bb9\u6dfb\u52a0\u7b80\u5355\u7684\u6807\u7b7e\uff08\u79f0\u4e3a\u5c5e\u6027\uff09\uff0c\u4f8b\u5982\u4ea7\u54c1\u540d\u79f0\u3001\u4e8b\u4ef6\u65e5\u671f\u6216\u6587\u7ae0\u4f5c\u8005\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdYVCfNkudJxil4yGFKzEwFkJI0MJFINQ2wJ-l3AXT3xIFvBPuzUo52c9_lJ8ow3gHDFNeSr4hygOACqEDqPBoZGqxmtFg41zTs0EK5dtm6-gnQE8oGz-4n9TmIDu-8_VkEFhzY?key=c1dk0MEsmppElze_0BLJzVA3\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p>\u8fd9\u4e9b\u6807\u7b7e\u5c31\u50cf\u9690\u5f62\u7684\u6807\u7b7e\uff0c\u544a\u8bc9\u673a\u5668\u201c\u8fd9\u6bb5\u6587\u5b57\u662f\u4e00\u4e2a\u4ef7\u683c\u201d\u6216\u201c\u8fd9\u662f\u4e00\u4e2a\u4e66\u540d\u201d\uff0c\u4f7f\u641c\u7d22\u5f15\u64ce\u66f4\u5bb9\u6613\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7a81\u51fa\u663e\u793a\u91cd\u8981\u4fe1\u606f\u3002&nbsp;<\/p>\n\n\n\n<p>\u867d\u7136\u5fae\u6570\u636e\u5f88\u7b80\u5355\u5e76\u4e14\u53ef\u4ee5\u4e0e\u65e7\u7f51\u7ad9\u4e00\u8d77\u4f7f\u7528\uff0c\u4f46\u5b83\u9700\u8981\u4ed4\u7ec6\u653e\u7f6e\u4ee5\u907f\u514d\u6df7\u4e71\u7684\u5e95\u5c42\u4ee3\u7801\u6216\u5728\u6807\u7b7e\u88ab\u8bef\u7528\u65f6\u5bfc\u81f4\u9519\u8bef\u3002\u5bf9\u4e8e\u9700\u8981\u57fa\u672c\u7ed3\u6784\u5316\u6570\u636e\u7684\u5c0f\u578b\u9879\u76ee\u6216\u7f51\u7ad9\u6765\u8bf4\uff0c\u5b83\u662f\u4e00\u4e2a\u6709\u7528\u7684\u9009\u62e9\uff0c\u4f46\u5927\u578b\u7f51\u7ad9\u53ef\u80fd\u66f4\u559c\u6b22\u5176\u4ed6\u65b9\u6cd5\uff0c\u4ee5\u4fdd\u6301\u4ee3\u7801\u66f4\u6e05\u6d01\u548c\u66f4\u6613\u4e8e\u7ba1\u7406\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e3b\u8981\u533a\u522b\uff1a <strong>Shopify \u4e2d\u7684 JSON-LD \u548c\u5fae\u6570\u636e\u6a21\u5f0f<\/strong><\/strong><\/h2>\n\n\n\n<p>\u5728\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u60a8\u7684 Shopify \u5546\u5e97\u65f6\uff0c\u4f7f\u7528 JSON-LD \u548c\u5fae\u6570\u636e\u7b49\u7ed3\u6784\u5316\u6570\u636e\u683c\u5f0f\u975e\u5e38\u6709\u76ca\u3002\u8fd9\u4e24\u79cd\u683c\u5f0f\u90fd\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u60a8\u7f51\u7ad9\u7684\u5185\u5bb9\uff0c\u4f46\u5b83\u4eec\u7684\u5de5\u4f5c\u65b9\u5f0f\u4e0d\u540c\u3002\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3 JSON-LD \u548c\u5fae\u6570\u636e\u4e4b\u95f4\u7684\u4e3b\u8981\u533a\u522b\uff0c\u4ee5\u5e2e\u52a9\u60a8\u786e\u5b9a\u54ea\u79cd\u683c\u5f0f\u6700\u9002\u5408\u60a8\u7684 Shopify \u5546\u5e97\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ec0\u4e48\u662f JSON-LD \u548c\u5fae\u6570\u636e\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>JSON-LD \u662f\u4e00\u79cd\u8f7b\u91cf\u7ea7\u683c\u5f0f\uff0c\u4f7f\u7528 JavaScript \u8bed\u6cd5\u6765\u6784\u9020\u6570\u636e\u3002\u5b83\u6613\u4e8e\u8bfb\u5199\uff0c\u5e76\u4e14\u4e0d\u9700\u8981\u66f4\u6539 HTML \u4ee3\u7801\u3002Google\u3001Yandex \u548c Bing \u7b49\u4e3b\u6d41\u641c\u7d22\u5f15\u64ce\u90fd\u652f\u6301 JSON-LD\uff0c\u5e76\u4e14\u7531\u4e8e\u5176\u7b80\u5355\u6027\u548c\u7075\u6d3b\u6027\u800c\u53d7\u5230\u9ad8\u5ea6\u63a8\u8350\u3002<\/li>\n\n\n\n<li>\u5fae\u6570\u636e\u662f\u4e00\u79cd HTML \u89c4\u8303\uff0c\u53ef\u5c06\u5143\u6570\u636e\u76f4\u63a5\u5d4c\u5165 HTML \u5143\u7d20\u4e2d\u3002\u5b83\u4f7f\u7528 itemscope\u3001itemtype \u548c itemprop \u7b49\u5c5e\u6027\u6765\u6807\u8bb0\u5185\u5bb9\u3002\u867d\u7136\u5bf9\u4e8e\u7b80\u5355\u7684\u9759\u6001\u9875\u9762\u6765\u8bf4\uff0c\u5b83\u5f88\u7b80\u5355\uff0c\u4f46\u5bf9\u4e8e\u52a8\u6001\u6216\u5927\u578b\u7f51\u7ad9\u6765\u8bf4\uff0c\u5b83\u53ef\u80fd\u4f1a\u53d8\u5f97\u5f88\u590d\u6742\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">JSON-LD \u4e0e Shopify \u4e2d\u7684\u5fae\u6570\u636e\u7684\u4e3b\u8981\u533a\u522b<\/h3>\n\n\n\n<p>\u4ee5\u4e0b\u662f JSON-LD \u548c\u5fae\u6570\u636e\u4e4b\u95f4\u4e3b\u8981\u533a\u522b\u7684\u603b\u7ed3\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u7279\u5f81<\/strong><\/td><td><strong>JSON-LD<\/strong><\/td><td><strong>\u5fae\u6570\u636e<\/strong><\/td><\/tr><tr><td>\u6267\u884c<\/td><td>\u4f5c\u4e3a\u5355\u72ec\u6dfb\u52a0 block in HTML. Does not alter the existing HTML structure.<\/td><td>\u4f7f\u7528 itemscope\u3001itemtype \u548c itemprop \u7b49\u5c5e\u6027\u76f4\u63a5\u5d4c\u5165\u5230 HTML \u5143\u7d20\u4e2d\u3002<\/td><\/tr><tr><td>\u7075\u6d3b\u6027\u548c\u7ef4\u62a4<\/td><td>\u9ad8\u5ea6\u7075\u6d3b\u4e14\u6613\u4e8e\u66f4\u65b0\u3002\u9002\u7528\u4e8e\u52a8\u6001\u548c\u5927\u578b\u7f51\u7ad9\u3002<\/td><td>\u7075\u6d3b\u6027\u8f83\u5dee\uff1b\u9700\u8981\u7f16\u8f91\u5355\u4e2a HTML \u5c5e\u6027\uff0c\u8fd9\u4f7f\u5f97\u590d\u6742\u7f51\u7ad9\u7684\u7ef4\u62a4\u66f4\u52a0\u56f0\u96be\u3002<\/td><\/tr><tr><td>\u641c\u7d22\u5f15\u64ce\u652f\u6301<\/td><td>\u7531\u4e8e\u5176\u7b80\u5355\u6027\u548c\u53ef\u6269\u5c55\u6027\uff0c\u53d7\u5230 Google \u548c\u5176\u4ed6\u4e3b\u8981\u641c\u7d22\u5f15\u64ce\u7684\u63a8\u8350\u3002<\/td><td>\u641c\u7d22\u5f15\u64ce\u4e5f\u652f\u6301\uff0c\u4f46\u7531\u4e8e\u5176\u5728\u52a8\u6001\u73af\u5883\u4e2d\u7684\u590d\u6742\u6027\u800c\u4e0d\u592a\u53d7\u6b22\u8fce\u3002<\/td><\/tr><tr><td>\u4f7f\u7528\u6848\u4f8b<\/td><td>\u975e\u5e38\u9002\u5408\u52a8\u6001\u3001\u53ef\u6269\u5c55\u4e14 SEO \u4f18\u5316\u7684\u5185\u5bb9\u7b56\u7565\u3002<\/td><td>\u9002\u7528\u4e8e\u7b80\u5355\u7684\u3001\u9759\u6001\u7684\u7f51\u9875\u3002<\/td><\/tr><tr><td>\u6027\u80fd\u5f71\u54cd<\/td><td>\u7531\u4e8e\u53ef\u4ee5\u5f02\u6b65\u52a0\u8f7d\uff0c\u56e0\u6b64\u4e0d\u4f1a\u5f71\u54cd\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u3002<\/td><td>\u7531\u4e8e\u5185\u8054\u6807\u8bb0\uff0c\u53ef\u80fd\u4f1a\u51cf\u6162\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5728 JSON-LD \u548c\u5fae\u6570\u636e\u4e4b\u95f4\u8fdb\u884c\u9009\u62e9<\/h3>\n\n\n\n<p>\u5728\u4e3a\u60a8\u7684 Shopify \u5546\u5e97\u9009\u62e9 JSON-LD \u548c\u5fae\u6570\u636e\u65f6\uff0c\u8bf7\u8003\u8651\u4ee5\u4e0b\u4e8b\u9879\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53ef\u6269\u5c55\u6027\u548c\u7075\u6d3b\u6027\uff1a\u5982\u679c\u60a8\u7684\u5546\u5e97\u6709\u52a8\u6001\u5185\u5bb9\u6216\u9700\u8981\u9891\u7e41\u66f4\u65b0\uff0cJSON-LD \u662f\u66f4\u597d\u7684\u9009\u62e9\u3002\u5b83\u5141\u8bb8\u60a8\u7ba1\u7406\u7ed3\u6784\u5316\u6570\u636e\u800c\u65e0\u9700\u66f4\u6539 HTML\uff0c\u4ece\u800c\u66f4\u6613\u4e8e\u6269\u5c55\u548c\u7ef4\u62a4\u3002<\/li>\n\n\n\n<li>\u7b80\u5355\u6027\u548c SEO\uff1aJSON-LD \u901a\u5e38\u66f4\u6613\u4e8e\u5b9e\u73b0\uff0c\u5e76\u4e14\u7531\u4e8e\u5176\u7b80\u5355\u6027\u548c SEO \u4f18\u52bf\u800c\u53d7\u5230 Google \u7684\u63a8\u8350\u3002\u5b83\u4e5f\u66f4\u6613\u4e8e\u9605\u8bfb\u548c\u7f16\u5199\uff0c\u5bf9\u5f00\u53d1\u4eba\u5458\u6765\u8bf4\u66f4\u52a0\u65b9\u4fbf\u3002<\/li>\n\n\n\n<li>\u9759\u6001\u5185\u5bb9\uff1a\u5982\u679c\u60a8\u7684\u5546\u5e97\u4e3b\u8981\u5305\u542b\u9759\u6001\u5185\u5bb9\uff0c\u5e76\u4e14\u60a8\u559c\u6b22\u76f4\u63a5\u7684\u65b9\u6cd5\uff0c\u90a3\u4e48\u5fae\u6570\u636e\u53ef\u80fd\u6bd4\u8f83\u5408\u9002\u3002\u4f46\u662f\uff0c\u5bf9\u4e8e\u8f83\u5927\u6216\u8f83\u590d\u6742\u7684\u7f51\u7ad9\u6765\u8bf4\uff0c\u5b83\u53ef\u80fd\u53d8\u5f97\u5f88\u9ebb\u70e6\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Shopify \u5982\u4f55\u5904\u7406\u67b6\u6784\u6807\u8bb0<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/storeseo.com\/zh\/blog\/how-to-implement-schema-markup-on-your-shopify-store-for-better-rankings-and-visibility\/\"><strong>SEO Schema \u6807\u8bb0<\/strong><\/a> \u662f\u4e00\u79cd\u5e2e\u52a9 Google \u7b49\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7f51\u7ad9\u5185\u5bb9\u7684\u65b9\u6cd5\u3002\u5728 Shopify \u4e2d\uff0c\u67b6\u6784\u6807\u8bb0\u5bf9\u4e8e\u589e\u5f3a\u5546\u5e97\u7684\u53ef\u89c1\u6027\u548c\u6539\u5584\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO) \u81f3\u5173\u91cd\u8981\u3002\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3 Shopify \u5982\u4f55\u5904\u7406\u67b6\u6784\u6807\u8bb0\u3001\u5176\u539f\u751f\u652f\u6301\u3001\u9650\u5236\u4ee5\u53ca\u4f55\u65f6\u4f7f\u7528 JSON-LD \u4e0e\u5fae\u6570\u636e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcw8ngj1IDS5HYl8V7ZI0e1TmDcw10J4slVIoisRocQmASf1N7VAUvQfwrZKeTaJtpmzmEan5jHe8CDWGmFCFQgpxbf9yylmOlLIylv-UdlJRhjviKwgDmxnXMQOlo-lEJvjzmCkw?key=c1dk0MEsmppElze_0BLJzVA3\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Shopify \u4e3b\u9898\u4e2d\u7684\u672c\u673a\u67b6\u6784\u652f\u6301<\/h3>\n\n\n\n<p>Shopify \u4e3b\u9898\u5e26\u6709\u4e00\u4e9b\u5185\u7f6e\u67b6\u6784\u6807\u8bb0\uff0c\u4f8b\u5982\u57fa\u672c\u4ea7\u54c1\u548c\u7ec4\u7ec7\u67b6\u6784\u3002\u4f8b\u5982\uff0c\u4ea7\u54c1\u9875\u9762\u901a\u5e38\u5305\u542b\u4ea7\u54c1\u540d\u79f0\u3001\u4ef7\u683c\u548c URL \u7684\u67b6\u6784\u3002\u4f46\u662f\uff0c\u8fd9\u79cd\u9ed8\u8ba4\u6807\u8bb0\u901a\u5e38\u6709\u9650\uff0c\u53ef\u80fd\u4e0d\u5305\u542b\u60a8\u60f3\u8981\u7a81\u51fa\u663e\u793a\u7684\u6240\u6709\u8be6\u7ec6\u4fe1\u606f\uff0c\u4f8b\u5982\u4ea7\u54c1\u8bf4\u660e\u6216\u914d\u9001\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u60a8\u53ef\u80fd\u5728 Shopify \u4e3b\u9898\u4e2d\u53d1\u73b0\u7684\u4e00\u4e9b\u5e38\u89c1\u67b6\u6784\u7c7b\u578b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ea7\u54c1\u67b6\u6784\uff1a\u63d0\u4f9b\u6709\u5173\u5355\u4e2a\u4ea7\u54c1\u7684\u8be6\u7ec6\u4fe1\u606f\u3002<\/li>\n\n\n\n<li>\u7ec4\u7ec7\u67b6\u6784\uff1a\u63d0\u4f9b\u6709\u5173\u60a8\u7684\u4e1a\u52a1\u7684\u4fe1\u606f\u3002<\/li>\n\n\n\n<li>BreadcrumbList Schema\uff1a\u901a\u8fc7\u663e\u793a\u9762\u5305\u5c51\u5e2e\u52a9\u5bfc\u822a\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Shopify \u9ed8\u8ba4\u4e3b\u9898\u7684\u9650\u5236<\/h3>\n\n\n\n<p>\u867d\u7136 Shopify \u4e3b\u9898\u5305\u542b\u4e00\u4e9b\u67b6\u6784\u6807\u8bb0\uff0c\u4f46\u5b83\u4eec\u901a\u5e38\u7f3a\u5c11\u66f4\u9ad8\u7ea7\u7684\u67b6\u6784\u7c7b\u578b\u3002\u4f8b\u5982\uff0c\u9ed8\u8ba4\u4ea7\u54c1\u67b6\u6784\u53ef\u80fd\u4e0d\u5305\u542b\u8fd0\u8f93\u8be6\u7ec6\u4fe1\u606f\u6216\u9000\u8d27\u653f\u7b56\uff0c\u800c\u8fd9\u4e9b\u5bf9\u4e8e Google Merchant \u5217\u8868\u6765\u8bf4\u5f88\u91cd\u8981\u3002\u8981\u6dfb\u52a0\u8fd9\u4e9b\u9ad8\u7ea7\u67b6\u6784\u7c7b\u578b\uff0c\u60a8\u901a\u5e38\u9700\u8981\u4f7f\u7528 Shopify \u5e94\u7528\u6216\u624b\u52a8\u7f16\u8f91\u4e3b\u9898\u7684\u4ee3\u7801\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9a\u5236\u9009\u9879<\/h3>\n\n\n\n<p>\u5728 Shopify \u4e2d\u81ea\u5b9a\u4e49\u67b6\u6784\u6807\u8bb0\u53ef\u80fd\u5177\u6709\u6311\u6218\u6027\uff0c\u5c24\u5176\u662f\u5bf9\u4e8e\u6ca1\u6709\u7f16\u7801\u7ecf\u9a8c\u7684\u7528\u6237\u3002\u4ee5\u4e0b\u662f\u60a8\u7684\u9009\u9879\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u624b\u52a8\u7f16\u7801\uff1a\u60a8\u53ef\u4ee5\u901a\u8fc7\u7f16\u8f91\u4e3b\u9898\u7684 liquid \u6587\u4ef6\u6765\u624b\u52a8\u6dfb\u52a0\u6216\u4fee\u6539\u67b6\u6784\u6807\u8bb0\u3002\u8fd9\u9700\u8981\u4e86\u89e3 JSON-LD \u548c Shopify \u7684 liquid \u6a21\u677f\u8bed\u8a00\u3002<\/li>\n\n\n\n<li>Shopify \u5e94\u7528\uff1aShopify \u5e94\u7528\u5546\u5e97\u4e2d\u6709\u8bb8\u591a\u5e94\u7528\u53ef\u4ee5\u81ea\u52a8\u4e3a\u60a8\u751f\u6210\u548c\u7ba1\u7406\u67b6\u6784\u6807\u8bb0\u3002\u8fd9\u4e9b\u5e94\u7528\u53ef\u4ee5\u7b80\u5316\u6d41\u7a0b\uff0c\u4f46\u53ef\u80fd\u4f1a\u4ea7\u751f\u989d\u5916\u8d39\u7528\u3002<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f55\u65f6\u4f7f\u7528 JSON-LD \u4e0e\u5fae\u6570\u636e<\/h3>\n\n\n\n<p>\u5728\u5411\u60a8\u7684 Shopify \u5546\u5e97\u6dfb\u52a0\u67b6\u6784\u6807\u8bb0\u65f6\uff0c\u60a8\u6709\u4e24\u4e2a\u4e3b\u8981\u9009\u9879\uff1aJSON-LD \u548c\u5fae\u6570\u636e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">JSON-LD<\/h3>\n\n\n\n<p>JSON-LD \u662f\u5411 Shopify \u5546\u5e97\u6dfb\u52a0\u67b6\u6784\u6807\u8bb0\u7684\u9996\u9009\u65b9\u6cd5\u3002\u5b83\u6613\u4e8e\u5b9e\u65bd\u3001\u7ef4\u62a4\u548c\u6545\u969c\u6392\u9664\uff0c\u56e0\u4e3a\u5b83\u5c06\u7ed3\u6784\u5316\u6570\u636e\u4e0e HTML \u5185\u5bb9\u5206\u5f00\u3002\u4ee5\u4e0b\u662f JSON-LD \u7406\u60f3\u7684\u4e00\u4e9b\u573a\u666f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u52a8\u6001\u6570\u636e\uff1aJSON-LD \u975e\u5e38\u9002\u5408\u5904\u7406\u52a8\u6001\u6570\u636e\uff0c\u4f8b\u5982\u4ea7\u54c1\u53d8\u4f53\u6216\u5ba2\u6237\u8bc4\u8bba\u3002\u5b83\u5141\u8bb8\u60a8\u8f7b\u677e\u66f4\u65b0\u6216\u6dfb\u52a0\u65b0\u4fe1\u606f\uff0c\u800c\u65e0\u9700\u66f4\u6539 HTML \u7ed3\u6784\u3002<\/li>\n\n\n\n<li>Google \u504f\u597d\uff1aGoogle \u5f3a\u70c8\u5efa\u8bae\u4f7f\u7528 JSON-LD \u8fdb\u884c\u67b6\u6784\u6807\u8bb0\uff0c\u8fd9\u53ef\u4ee5\u6539\u5584\u60a8\u5546\u5e97\u7684 SEO \u548c\u4e0e Google \u7b97\u6cd5\u7684\u517c\u5bb9\u6027\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u5fae\u6570\u636e<\/h3>\n\n\n\n<p>\u5fae\u6570\u636e\u662f\u6dfb\u52a0\u67b6\u6784\u6807\u8bb0\u7684\u53e6\u4e00\u79cd\u65b9\u5f0f\uff0c\u4f46\u5bf9\u4e8e Shopify \u7b49\u73b0\u4ee3\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u6765\u8bf4\uff0c\u8fd9\u79cd\u65b9\u5f0f\u4e0d\u592a\u53d7\u6b22\u8fce\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4ecd\u53ef\u80fd\u4f7f\u7528\u5fae\u6570\u636e\u7684\u573a\u666f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9057\u7559\u7528\u4f8b\uff1a\u5982\u679c\u60a8\u6709\u65e7\u7cfb\u7edf\u6216\u9700\u8981\u5185\u8054\u6807\u8bb0\u7684\u7279\u5b9a\u5e94\u7528\u7a0b\u5e8f\uff0c\u5fae\u6570\u636e\u53ef\u80fd\u4ecd\u7136\u76f8\u5173\u3002<\/li>\n\n\n\n<li>\u7279\u5b9a\u5e94\u7528\u7a0b\u5e8f\uff1a\u67d0\u4e9b\u5e94\u7528\u7a0b\u5e8f\u53ef\u80fd\u7279\u522b\u9700\u8981\u5fae\u6570\u636e\u8fdb\u884c\u96c6\u6210\uff0c\u4f46\u8fd9\u79cd\u60c5\u51b5\u5e76\u4e0d\u5e38\u89c1\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u54ea\u4e2a\u66f4\u9002\u5408 Shopify SEO\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5f53\u8c08\u5230\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316 Shopify \u5546\u5e97\u65f6\uff0c <strong>\u7ed3\u6784\u5316\u6570\u636e<\/strong> \u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u5b9e\u73b0\u7ed3\u6784\u5316\u6570\u636e\u7684\u4e24\u79cd\u6d41\u884c\u65b9\u6cd5\u662f JSON-LD \u548c\u5fae\u6570\u636e\u3002\u8ba9\u6211\u4eec\u63a2\u8ba8\u4e00\u4e0b JSON-LD \u662f\u5426\u66f4\u9002\u5408 Shopify SEO\uff1a&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfjL4dRgrB7Zsq18QQh3tsBrqu6HNG97epWlpEVEgK9B6Z6jFsbfqb_KbHHMNssJU6Ypipj39xlP9sQWr2kaL6axaOztxlRFY1sUARUAjeOEqv9v2CxURVYjDiKS5Sjkb2YkMwI?key=c1dk0MEsmppElze_0BLJzVA3\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">JSON-LD \u83b7\u80dc<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u7b26\u5408 Google \u7684\u5efa\u8bae\uff1a\u5728\u7ed3\u6784\u5316\u6570\u636e\u5b9e\u73b0\u65b9\u9762\uff0cGoogle \u663e\u7136\u66f4\u503e\u5411\u4e8e\u4f7f\u7528 JSON-LD \u800c\u4e0d\u662f Microdata\u3002\u8fd9\u79cd\u504f\u597d\u5728 Google \u7684\u6307\u5357\u548c\u5de5\u5177\u4e2d\u663e\u800c\u6613\u89c1\uff0c\u8fd9\u4e9b\u6307\u5357\u548c\u5de5\u5177\u901a\u5e38\u5305\u542b JSON-LD \u793a\u4f8b\u548c\u6700\u4f73\u5b9e\u8df5\u3002<\/li>\n\n\n\n<li>\u66f4\u6613\u4e8e\u7ef4\u62a4\u548c\u66f4\u65b0\uff1aJSON-LD \u4f7f\u7528\u5355\u72ec\u7684\u811a\u672c\u5757\uff0c\u65e0\u9700\u66f4\u6539 HTML \u4ee3\u7801\u5373\u53ef\u66f4\u8f7b\u677e\u5730\u6dfb\u52a0\u3001\u66f4\u65b0\u548c\u6392\u9664\u7ed3\u6784\u5316\u6570\u636e\u6545\u969c\u3002\u8fd9\u79cd\u7b80\u4fbf\u6027\u5bf9\u4e8e\u5f00\u53d1\u4eba\u5458\u548c\u5e97\u4e3b\u6765\u8bf4\u90fd\u662f\u4e00\u4e2a\u663e\u8457\u7684\u4f18\u52bf\u3002<\/li>\n\n\n\n<li>\u4e0e\u52a8\u6001 Shopify \u5185\u5bb9\u65e0\u7f1d\u534f\u4f5c\uff1aJSON-LD \u975e\u5e38\u9002\u5408\u52a8\u6001\u5185\u5bb9\uff0c\u4f8b\u5982 Shopify \u5546\u5e97\u4e2d\u5e38\u89c1\u7684\u5355\u9875\u5e94\u7528\u7a0b\u5e8f (SPA)\u3002\u5373\u4f7f\u5185\u5bb9\u53d1\u751f\u53d8\u5316\uff0c\u5b83\u4e5f\u80fd\u786e\u4fdd\u60a8\u7684\u7ed3\u6784\u5316\u6570\u636e\u4fdd\u6301\u51c6\u786e\u4e14\u53ef\u4f9b\u641c\u7d22\u5f15\u64ce\u8bbf\u95ee\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e94\u907f\u514d\u7684\u5e38\u89c1\u9519\u8bef<\/strong><\/h2>\n\n\n\n<p>\u5728\u5b9e\u65bd\u67b6\u6784\u6807\u8bb0\u65f6\uff0c\u91cd\u8981\u7684\u662f\u907f\u514d\u53ef\u80fd\u59a8\u788d\u5176\u6709\u6548\u6027\u7684\u5e38\u89c1\u9519\u8bef\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5982\u679c JSON-LD \u548c\u5fae\u6570\u636e\u5f15\u7528\u540c\u4e00\u4e2a\u5b9e\u4f53\uff0c\u5219\u6df7\u5408\u5b83\u4eec\u53ef\u80fd\u4f1a\u5bfc\u81f4\u51b2\u7a81\uff0c\u56e0\u6b64\u6700\u597d\u59cb\u7ec8\u4f7f\u7528\u4e00\u79cd\u8bed\u6cd5\u3002&nbsp;<\/li>\n\n\n\n<li>\u9875\u9762\u4e0a\u8fc7\u591a\u7684\u5197\u4f59\u67b6\u6784\u53ef\u80fd\u4f1a\u4f7f\u641c\u7d22\u5f15\u64ce\u611f\u5230\u56f0\u60d1\uff0c\u56e0\u6b64\u8bf7\u91cd\u70b9\u5173\u6ce8\u6bcf\u4e2a\u9875\u9762\u4f7f\u7528\u6700\u76f8\u5173\u7684\u67b6\u6784\u7c7b\u578b\u3002&nbsp;<\/li>\n\n\n\n<li>\u5ffd\u7565\u9a8c\u8bc1\u5de5\u5177\uff0c\u4f8b\u5982 <a href=\"https:\/\/storeseo.com\/zh\/blog\/google-structured-data-testing-tool\/\"><strong>Google \u4e30\u5bcc\u641c\u7d22\u7ed3\u679c\u6d4b\u8bd5<\/strong><\/a> \u5e76\u4e14 Schema.org \u9a8c\u8bc1\u5668\u53ef\u80fd\u4f1a\u5bfc\u81f4\u672a\u68c0\u6d4b\u5230\u7684\u9519\u8bef\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u5b9a\u671f\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u6709\u52a9\u4e8e\u8bc6\u522b\u548c\u4fee\u590d\u8bed\u6cd5\u9519\u8bef\uff0c\u786e\u4fdd\u60a8\u7684\u67b6\u6784\u5728\u6280\u672f\u4e0a\u6b63\u786e\u4e14\u6709\u6548\u5730\u6539\u5584\u60a8\u7f51\u7ad9\u7684 SEO \u548c\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f7f\u7528 JSON-LD \u4f18\u5316\u60a8\u7684 Shopify \u5546\u5e97<\/strong><\/h2>\n\n\n\n<p>JSON-LD \u662f\u4f18\u5316 Shopify \u5546\u5e97 SEO \u7684\u6709\u6548\u65b9\u6cd5\u3002\u5b83\u80fd\u591f\u589e\u5f3a\u53ef\u89c1\u6027\u3001\u63d0\u9ad8\u6392\u540d\u5e76\u63d0\u4f9b\u4e30\u5bcc\u7684\u6458\u8981\uff0c\u5bf9\u4e8e\u4efb\u4f55\u5e0c\u671b\u6269\u5927\u89c4\u6a21\u548c\u53d6\u5f97\u6210\u529f\u7684\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u6765\u8bf4\uff0c\u5b83\u90fd\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u5982\u679c\u60a8\u9009\u62e9\u4f7f\u7528 Shopify \u5e94\u7528\u7a0b\u5e8f\u4ee5\u65b9\u4fbf\u4f7f\u7528\u6216\u624b\u52a8\u5b9e\u65bd\u4ee5\u8fdb\u884c\u63a7\u5236\uff0c\u90a3\u4e48\u786e\u4fdd JSON-LD \u6b63\u786e\u96c6\u6210\u5230\u60a8\u7684\u5546\u5e97\u4e2d\u5bf9\u4e8e\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u5176\u4f18\u52bf\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u786e\u4fdd\u60a8\u7684 JSON-LD \u5b9e\u73b0\u6709\u6548\u4e14\u7b26\u5408\u641c\u7d22\u5f15\u64ce\u6307\u5357\uff0c\u5b9a\u671f\u5ba1\u6838\u60a8\u7684\u67b6\u6784\u975e\u5e38\u91cd\u8981\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u4ee5\u4e0b\u5de5\u5177 <strong><a href=\"https:\/\/apps.shopify.com\/storeseo\" target=\"_blank\" rel=\"noreferrer noopener\">\u5546\u5e97SEO <\/a><\/strong>\u7b80\u5316\u6b64\u8fc7\u7a0b\u3002StoreSEO \u63d0\u4f9b\u5168\u9762\u7684 SEO \u89e3\u51b3\u65b9\u6848\uff0c\u5305\u62ec\u67b6\u6784\u6807\u8bb0\u751f\u6210\u548c\u4f18\u5316\uff0c\u53ef\u5e2e\u52a9\u60a8\u5728\u7535\u5b50\u5546\u52a1\u5e02\u573a\u4e2d\u4fdd\u6301\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5168\u9762\u6307\u5357\uff0c\u5e2e\u52a9\u60a8\u4e86\u89e3 Shopify \u5546\u5e97\u7684 JSON-LD \u548c\u5fae\u6570\u636e\u4e4b\u95f4\u7684\u4e3b\u8981\u533a\u522b\u3002\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u7f51\u7ad9\uff01 <\/p>","protected":false},"author":27,"featured_media":10880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"_eb_data_table":"","footnotes":""},"categories":[49,50],"tags":[305,1004,70],"class_list":["post-10879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify-guide","category-ecommerce","tag-json-ld","tag-microdata","tag-shopify"],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[27],"highlights":[],"isAutoShareEnabled":false,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"_links":{"self":[{"href":"https:\/\/storeseo.com\/zh\/wp-json\/wp\/v2\/posts\/10879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/storeseo.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storeseo.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storeseo.com\/zh\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/storeseo.com\/zh\/wp-json\/wp\/v2\/comments?post=10879"}],"version-history":[{"count":9,"href":"https:\/\/storeseo.com\/zh\/wp-json\/wp\/v2\/posts\/10879\/revisions"}],"predecessor-version":[{"id":10892,"href":"https:\/\/storeseo.com\/zh\/wp-json\/wp\/v2\/posts\/10879\/revisions\/10892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/storeseo.com\/zh\/wp-json\/wp\/v2\/media\/10880"}],"wp:attachment":[{"href":"https:\/\/storeseo.com\/zh\/wp-json\/wp\/v2\/media?parent=10879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storeseo.com\/zh\/wp-json\/wp\/v2\/categories?post=10879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storeseo.com\/zh\/wp-json\/wp\/v2\/tags?post=10879"}],"curies":[{"name":"\u53ef\u6e7f\u6027\u7c89\u5242","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}