![\"SEO](\"https:\/\/storeseo.com\/wp-content\/uploads\/2025\/07\/image-2.png\" "\\"\\"")
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3. \u4f7f\u7528 LSI\uff08\u6f5c\u5728\u8bed\u4e49\u7d22\u5f15\uff09\u5173\u952e\u8bcd<\/strong><\/h3>\n\n\n\nLSI \u5173\u952e\u8bcd\u662f\u76f8\u5173\u8bcd\uff0c\u4f8b\u5982\u201c\u5a74\u513f\u8fde\u4f53\u8863\u201d\u5bf9\u5e94\u201c\u5a74\u513f\u670d\u88c5\u201d\u3002\u5c06\u8fd9\u4e9b\u5173\u952e\u8bcd\u6dfb\u52a0\u5230\u60a8\u7684\u5185\u5bb9\u4e2d\uff0c\u53ef\u4ee5\u5e2e\u52a9 Google \u66f4\u597d\u5730\u7406\u89e3\u60a8\u7684\u7f51\u9875\u3002\u8fd9\u5c31\u50cf\u4e3a Google \u63d0\u4f9b\u8def\u7ebf\u56fe\uff0c\u8ba9\u5176\u4e86\u89e3\u60a8\u7684\u4ea7\u54c1\u5982\u4f55\u878d\u5165\u6574\u4f53\u683c\u5c40\u3002<\/p>\n\n\n\n
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\u9875\u9762\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/strong><\/h2>\n\n\n\n\u9875\u9762\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/strong><\/a> \u4f60\u7684SEO\u4f18\u5316\u5c31\u4ece\u8fd9\u91cc\u5f00\u59cb\u3002\u8fd9\u4e9b\u6280\u5de7\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4f18\u5316\u5546\u5e97\u9875\u9762\uff0c\u8ba9Google\u548c\u987e\u5ba2\u90fd\u559c\u6b22\u5b83\u4eec\u3002<\/p>\n\n\n\n![\"SEO](\"https:\/\/storeseo.com\/wp-content\/uploads\/2025\/07\/image-3.png\" "\\"\\"")
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6. \u64b0\u5199\u8be6\u7ec6\u3001\u72ec\u7279\u7684\u4ea7\u54c1\u63cf\u8ff0<\/strong><\/h3>\n\n\n\n\u5207\u52ff\u6284\u88ad\u4f9b\u5e94\u5546\u7684\u63cf\u8ff0\u2014\u2014Google \u8ba8\u538c\u91cd\u590d\u7684\u5185\u5bb9\u3002\u8bf7\u64b0\u5199\u72ec\u7279\u3001\u8be6\u7ec6\u7684\u63cf\u8ff0\uff0c\u7a81\u51fa\u4ea7\u54c1\u7684\u4f18\u52bf\u548c\u529f\u80fd\u3002\u89e3\u91ca\u60a8\u7684\u4ea7\u54c1\u4e3a\u4f55\u5982\u6b64\u51fa\u8272\uff0c\u4ee5\u5438\u5f15\u5ba2\u6237\u5e76\u63d0\u5347 SEO\u3002<\/p>\n\n\n\n
7. \u907f\u514d\u8de8\u9875\u9762\u91cd\u590d\u5185\u5bb9<\/strong><\/h3>\n\n\n\n\u91cd\u590d\u7684\u5185\u5bb9\u4f1a\u8ba9 Google \u611f\u5230\u56f0\u60d1\uff0c\u5e76\u5f71\u54cd\u60a8\u7684\u6392\u540d\u3002\u786e\u4fdd\u6bcf\u4e2a\u4ea7\u54c1\u548c\u7c7b\u522b\u9875\u9762\u7684\u6587\u5b57\u90fd\u72ec\u4e00\u65e0\u4e8c\u3002\u5bf9\u4e8e\u7c7b\u4f3c\u7684\u4ea7\u54c1\uff0c\u8bf7\u7565\u5fae\u8c03\u6574\u63cf\u8ff0\uff0c\u4f7f\u5176\u66f4\u5177\u7279\u8272\u3002<\/p>\n\n\n\n
8. \u4f7f\u7528\u5bcc\u542b\u5173\u952e\u8bcd\u7684\u951a\u6587\u672c\u8fdb\u884c\u5185\u90e8\u94fe\u63a5<\/strong><\/h3>\n\n\n\n\u94fe\u63a5\u5230\u60a8\u7f51\u7ad9\u4e0a\u7684\u5176\u4ed6\u9875\u9762\u65f6\uff0c\u8bf7\u4f7f\u7528\u63cf\u8ff0\u6027\u6587\u5b57\uff0c\u4f8b\u5982\u201c\u8d2d\u4e70\u7537\u58eb\u8dd1\u978b\u201d\uff0c\u800c\u4e0d\u662f\u201c\u70b9\u51fb\u6b64\u5904\u201d\u3002\u8fd9\u53ef\u4ee5\u8ba9 Google \u4e86\u89e3\u94fe\u63a5\u9875\u9762\u7684\u5185\u5bb9\uff0c\u5e76\u589e\u5f3a\u60a8\u7684 SEO \u6548\u679c\u3002<\/p>\n\n\n\n
9. \u5728 H1 \u548c H2 \u6807\u7b7e\u4e2d\u5305\u542b\u5173\u952e\u8bcd<\/strong><\/h3>\n\n\n\n\u4f60\u7684\u9875\u9762\u6807\u9898 (H1) \u548c\u526f\u6807\u9898 (H2) \u5e94\u8be5\u81ea\u7136\u5730\u5305\u542b\u5173\u952e\u8bcd\u3002\u4f8b\u5982\uff0c\u5728\u5206\u7c7b\u9875\u9762\u4e0a\u4f7f\u7528\u201c\u6700\u4f73\u6709\u673a\u62a4\u80a4\u54c1\u201d\u4f5c\u4e3a H1\u3002\u8fd9\u80fd\u5411\u8c37\u6b4c\u8868\u660e\u4f60\u7684\u9875\u9762\u91cd\u70b9\u662f\u4ec0\u4e48\u3002<\/p>\n\n\n\n
10. \u5c06\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\u6dfb\u52a0\u5230\u4ea7\u54c1\u9875\u9762\u4ee5\u8fdb\u884c SEO<\/strong><\/h3>\n\n\n\n\u5728\u4ea7\u54c1\u9875\u9762\u4e2d\u6dfb\u52a0\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\u90e8\u5206\uff0c\u56de\u7b54\u8bf8\u5982\u201c\u8fd0\u8f93\u65f6\u95f4\u662f\u591a\u4e45\uff1f\u201d\u6216\u201c\u8fd9\u662f\u7d20\u98df\u5417\uff1f\u201d\u4e4b\u7c7b\u7684\u95ee\u9898\u3002\u8fd9\u4f1a\u589e\u52a0\u5bcc\u542b\u5173\u952e\u8bcd\u7684\u5185\u5bb9\uff0c\u5e76\u4f7f\u60a8\u7684\u9875\u9762\u5bf9\u5ba2\u6237\u66f4\u6709\u5e2e\u52a9\u3002<\/p>\n\n\n\n
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\u989d\u5916\u63d0\u793a\uff1a\u5728\u6807\u9898\u548c\u63cf\u8ff0\u4e2d\u4f7f\u7528\u5f3a\u6709\u529b\u7684\u8bcd\u8bed<\/strong><\/h3>\n\n\n\n\u6807\u9898\u548c\u5143\u63cf\u8ff0\u4e2d\u4f7f\u7528\u201c\u6700\u4f73\u201d\u3001\u201c\u7ec8\u6781\u201d\u6216\u201c\u5fc5\u5907\u201d\u7b49\u8bcd\u8bed\u80fd\u591f\u5438\u5f15\u6ce8\u610f\u529b\u3002\u5b83\u4eec\u80fd\u63d0\u5347\u4f60\u7684\u5546\u54c1\u8be6\u60c5\u7684\u70b9\u51fb\u7387\uff0c\u4ece\u800c\u63d0\u5347\u6392\u540d\uff0c\u56e0\u4e3a\u8c37\u6b4c\u559c\u6b22\u4e92\u52a8\u3002<\/p>\n\n\n\n
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12.\u786e\u4fdd\u7f51\u7ad9\u52a0\u8f7d\u901f\u5ea6\u5feb<\/strong><\/h3>\n\n\n\n\u7f13\u6162\u7684\u7f51\u7ad9\u4f1a\u6d41\u5931\u5ba2\u6237\uff0c\u5e76\u5f71\u54cd\u60a8\u7684\u6392\u540d\u3002\u8bf7\u4f7f\u7528\u8f7b\u91cf\u7ea7 Shopify \u4e3b\u9898\uff0c\u538b\u7f29\u56fe\u7247\uff0c\u5e76\u7cbe\u7b80\u7e41\u4f53\u5e94\u7528\u7a0b\u5e8f\u3002\u4f7f\u7528\u4ee5\u4e0b\u5de5\u5177\u68c0\u67e5\u60a8\u7684\u7f51\u7ad9\u901f\u5ea6\uff1a Google PageSpeed Insights<\/strong><\/a> \u5e76\u89e3\u51b3\u4efb\u4f55\u95ee\u9898\u3002<\/p>\n\n\n\n13. \u4f7f\u7528\u9002\u5408\u79fb\u52a8\u8bbe\u5907\u7684 Shopify \u4e3b\u9898<\/strong><\/h3>\n\n\n\n\u5927\u591a\u6570\u8d2d\u7269\u8005\u90fd\u4f7f\u7528\u624b\u673a\uff0c\u56e0\u6b64\u60a8\u7684\u5546\u5e97\u5fc5\u987b\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u5448\u73b0\u51fa\u8272\u7684\u5916\u89c2\u3002\u9009\u62e9\u4e00\u6b3e\u80fd\u591f\u9002\u5e94\u4efb\u4f55\u5c4f\u5e55\u5c3a\u5bf8\u7684\u54cd\u5e94\u5f0f Shopify \u4e3b\u9898\u3002Google \u4f1a\u5c06\u9002\u5408\u79fb\u52a8\u8bbe\u5907\u7684\u7f51\u7ad9\u6392\u540d\u66f4\u9ad8\uff0c\u56e0\u6b64\u8fd9\u4e00\u70b9\u4e0d\u5bb9\u7f6e\u7591\u3002<\/p>\n\n\n\n
14. \u4f7f\u7528\u63cf\u8ff0\u6027 Alt \u6587\u672c\u4f18\u5316\u56fe\u50cf<\/strong><\/h3>\n\n\n\n\u50cf Google \u8fd9\u6837\u7684\u641c\u7d22\u5f15\u64ce\u4f9d\u9760\u66ff\u4ee3\u6587\u672c\u6765\u7406\u89e3\u56fe\u7247\u7684\u5185\u5bb9\u548c\u8bed\u5883\uff0c\u56e0\u4e3a\u5b83\u4eec\u65e0\u6cd5\u50cf\u4eba\u7c7b\u4e00\u6837\u201c\u770b\u5230\u201d\u56fe\u7247\u3002\u8fd9\u6709\u52a9\u4e8e\u63d0\u9ad8\u9875\u9762\u4e0e\u7279\u5b9a\u641c\u7d22\u67e5\u8be2\u7684\u76f8\u5173\u6027\u3002\u4e3a\u6bcf\u5f20\u4ea7\u54c1\u56fe\u7247\u6dfb\u52a0\u63cf\u8ff0\u6027\u66ff\u4ee3\u6587\u672c\uff0c\u4f8b\u5982\u201c\u84dd\u8272\u9676\u74f7\u5496\u5561\u676f\u201d\u3002\u8fd9\u4e5f\u6709\u52a9\u4e8e\u60a8\u7684\u56fe\u7247\u5728 Google \u56fe\u7247\u641c\u7d22\u4e2d\u6392\u540d\u3002<\/p>\n\n\n\n
15.\u521b\u5efa\u6e05\u6670\u3001\u53ef\u6293\u53d6\u7684\u7f51\u7ad9\u7ed3\u6784<\/strong><\/h3>\n\n\n\nGoogle \u673a\u5668\u4eba\u9700\u8981\u6e05\u6670\u7684\u8def\u5f84\u6765\u7d22\u5f15\u60a8\u7684\u7f51\u7ad9\u3002\u8bf7\u4f7f\u7528\u7b80\u5355\u7684\u7c7b\u522b\uff08\u4f8b\u5982\u201c\u5973\u88c5\u201d\u6216\u201c\u53a8\u623f\u5c0f\u5de5\u5177\u201d\uff09\u6765\u7ec4\u7ec7\u60a8\u7684\u5546\u5e97\u3002\u907f\u514d\u9875\u9762\u5c42\u6b21\u8fc7\u6df1\u3001\u6742\u4e71\uff0c\u4ee5\u4fbf\u4e8e\u5bfc\u822a\u3002<\/p>\n\n\n\n
16. \u5c06\u60a8\u7684\u7ad9\u70b9\u5730\u56fe\u63d0\u4ea4\u5230 Google Search Console<\/strong><\/h3>\n\n\n\n\u7ad9\u70b9\u5730\u56fe\u5217\u51fa\u4e86\u60a8\u7f51\u7ad9\u7684\u6240\u6709\u9875\u9762\uff0c\u4f9b Google \u4f7f\u7528\u3002Shopify \u4f1a\u5728 yourstore.com\/sitemap.xml \u4e0a\u521b\u5efa\u4e00\u4e2a\u7ad9\u70b9\u5730\u56fe\u3002\u5c06\u5176\u63d0\u4ea4\u5230 Google Search Console\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u6240\u6709\u9875\u9762\u90fd\u80fd\u5feb\u901f\u88ab\u6536\u5f55\u3002<\/p>\n\n\n\n
17. \u4f7f\u7528\u7b80\u6d01\u3001SEO\u53cb\u597d\u7684URL<\/strong><\/h3>\n\n\n\n\u4fdd\u6301 URL \u7b80\u77ed\u4e14\u5173\u952e\u8bcd\u4e30\u5bcc\uff0c\u4f8b\u5982 yourstore.com\/red-sneakers\uff0c\u800c\u4e0d\u662f yourstore.com\/product\/12345\u3002Shopify \u5141\u8bb8\u60a8\u81ea\u5b9a\u4e49 URL\uff0c\u56e0\u6b64\u8bf7\u786e\u4fdd URL \u5bf9 Google \u548c\u7528\u6237\u6e05\u6670\u6613\u61c2\u3002<\/p>\n\n\n\n
18. \u4e3a\u4ea7\u54c1\u6dfb\u52a0 Schema \u6807\u8bb0<\/strong><\/h3>\n\n\n\nSchema \u6807\u8bb0\u662f\u5411 Google \u63d0\u4f9b\u60a8\u7684\u4ea7\u54c1\u4fe1\u606f\uff08\u4f8b\u5982\u4ef7\u683c\u6216\u8bc4\u8bba\uff09\u7684\u4ee3\u7801\u3002\u5b83\u53ef\u4ee5\u751f\u6210\u4e30\u5bcc\u7684\u6458\u8981\u4fe1\u606f\uff08\u4f8b\u5982\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u661f\u7ea7\u8bc4\u5206\uff09\uff0c\u4f7f\u60a8\u7684\u5546\u54c1\u4fe1\u606f\u8131\u9896\u800c\u51fa\u3002<\/p>\n\n\n\n
19.\u542f\u7528\u5185\u5bb9\u5206\u53d1\u7f51\u7edc\uff08CDN\uff09\u4ee5\u52a0\u5feb\u52a0\u8f7d\u901f\u5ea6<\/strong><\/h3>\n\n\n\n\u4f7f\u7528\u5185\u5bb9\u5206\u53d1\u7f51\u7edc (CDN) \u53ef\u4ee5\u5c06\u5185\u5bb9\u7f13\u5b58\u5728\u66f4\u9760\u8fd1\u7528\u6237\u7684\u670d\u52a1\u5668\u4e0a\uff0c\u4ece\u800c\u663e\u8457\u63d0\u5347\u7f51\u7ad9\u7684\u52a0\u8f7d\u901f\u5ea6\u3002Shopify \u96c6\u6210\u4e86 Cloudflare \u7b49 CDN \u6765\u4f18\u5316\u6027\u80fd\u3002\u8bf7\u786e\u4fdd\u5728\u60a8\u7684 Shopify \u8bbe\u7f6e\u4e2d\u542f\u7528 CDN\uff0c\u4ee5\u63d0\u5347\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u901a\u8fc7\u7f29\u77ed\u9875\u9762\u52a0\u8f7d\u65f6\u95f4\uff0c\u4e3a\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u6f5c\u5728\u7684 SEO \u63d0\u5347\u3002<\/p>\n\n\n\n
20.\u786e\u4fdd\u9875\u9762\u6b63\u786e\u7d22\u5f15<\/strong><\/h3>\n\n\n\n\u4f7f\u7528 Google Search Console \u68c0\u67e5 Google \u662f\u5426\u5df2\u5c06\u60a8\u7684\u5173\u952e\u7f51\u9875\u7f16\u5165\u7d22\u5f15\u3002\u5982\u679c\u7f51\u9875\u672a\u88ab\u7f16\u5165\u7d22\u5f15\uff0c\u5219\u4e0d\u4f1a\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u3002\u8bf7\u4fee\u590d\u7f51\u9875\u88ab\u5c4f\u853d\u6216\u94fe\u63a5\u5931\u6548\u7b49\u95ee\u9898\u3002<\/p>\n\n\n\n
21. \u4f7f\u7528\u89c4\u8303\u6807\u7b7e\u907f\u514d\u91cd\u590d\u5185\u5bb9<\/strong><\/h3>\n\n\n\n\u5bf9\u4e8e\u7c7b\u4f3c\u9875\u9762\uff08\u4f8b\u5982\u4ea7\u54c1\u53d8\u4f53\uff09\uff0c\u8bf7\u4f7f\u7528\u89c4\u8303\u6807\u7b7e\u6765\u544a\u77e5 Google \u54ea\u4e2a\u9875\u9762\u662f\u201c\u4e3b\u8981\u201d\u9875\u9762\u3002\u8fd9\u53ef\u4ee5\u907f\u514d\u91cd\u590d\u5185\u5bb9\u95ee\u9898\uff0c\u5e76\u5c06 SEO \u7cbe\u529b\u96c6\u4e2d\u5728\u4e00\u4e2a\u9875\u9762\u4e0a\u3002<\/p>\n\n\n\n
22. \u76d1\u63a7\u5e76\u4fee\u590d\u65ad\u5f00\u7684\u94fe\u63a5<\/strong><\/h3>\n\n\n\n\u65e0\u6548\u94fe\u63a5\u4e0d\u4ec5\u4f1a\u60f9\u607c\u7528\u6237\uff0c\u8fd8\u4f1a\u635f\u5bb3 SEO\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 Screaming Frog \u6216 Google Search Console \u7b49\u5de5\u5177\u6765\u67e5\u627e\u5e76\u4fee\u590d\u65e0\u6548\u94fe\u63a5\u3002\u5b9a\u671f\u68c0\u67e5\u53ef\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u987a\u7545\u8fd0\u884c\u3002<\/p>\n\n\n\n
23.\u538b\u7f29\u56fe\u50cf\u4ee5\u51cf\u5c11\u52a0\u8f7d\u65f6\u95f4<\/strong><\/h3>\n\n\n\n\u5927\u56fe\u7247\u6587\u4ef6\u4f1a\u964d\u4f4e\u7f51\u7ad9\u901f\u5ea6\u3002\u4f7f\u7528 StoreSEO \u7b49\u5e94\u7528\u6765\u538b\u7f29\u56fe\u7247\uff0c\u540c\u65f6\u53c8\u4e0d\u635f\u5931\u8d28\u91cf\u3002\u66f4\u5feb\u7684\u52a0\u8f7d\u901f\u5ea6\u4e0d\u4ec5\u80fd\u8ba9\u5ba2\u6237\u6ee1\u610f\uff0c\u8fd8\u80fd\u63d0\u5347\u6392\u540d\u3002<\/p>\n\n\n\n
24. \u4f7f\u7528\u63cf\u8ff0\u6027\u6587\u4ef6\u540d\u6765\u547d\u540d\u56fe\u50cf<\/strong><\/h3>\n\n\n\n\u56fe\u7247\u6587\u4ef6\u7684\u540d\u79f0\u7c7b\u4f3c\u4e8e\u201cblack-leather-jacket.jpg\u201d\uff0c\u800c\u4e0d\u662f\u201cIMG456.jpg\u201d\u3002\u8fd9\u6709\u52a9\u4e8e Google \u7406\u89e3\u60a8\u7684\u56fe\u7247\uff0c\u5e76\u63d0\u9ad8\u60a8\u7684\u56fe\u7247\u641c\u7d22\u6392\u540d\u3002<\/p>\n\n\n\n
25. \u4e3a\u641c\u7d22\u5f15\u64ce\u521b\u5efa XML \u7ad9\u70b9\u5730\u56fe<\/strong><\/h3>\n\n\n\nShopify \u4f1a\u81ea\u52a8\u751f\u6210 XML \u7ad9\u70b9\u5730\u56fe\uff0c\u4f46\u4f1a\u786e\u4fdd\u5176\u5305\u542b\u6240\u6709\u4ea7\u54c1\u548c\u9875\u9762\u3002\u5c06\u5176\u63d0\u4ea4\u7ed9 Google \u548c Bing\uff0c\u4ee5\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u67e5\u627e\u5e76\u7d22\u5f15\u60a8\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n
26. \u4e3a\u4e30\u5bcc\u7f51\u9875\u6458\u8981\u6dfb\u52a0\u7ed3\u6784\u5316\u6570\u636e<\/strong><\/h3>\n\n\n\n\u7ed3\u6784\u5316\u6570\u636e<\/strong><\/a> \uff08\u7c7b\u4f3c schema\uff09\u53ef\u5e2e\u52a9 Google \u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u989d\u5916\u4fe1\u606f\uff0c\u4f8b\u5982\u4ea7\u54c1\u5e93\u5b58\u60c5\u51b5\u6216\u4ef7\u683c\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 Shopify \u5e94\u7528\u6216 Google \u7684\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u52a9\u624b\u6765\u6dfb\u52a0\u5b83\u3002<\/p>\n\n\n\n27. \u5bf9\u65e7 URL \u4f7f\u7528 301 \u91cd\u5b9a\u5411<\/strong><\/h3>\n\n\n\n\u5982\u679c\u60a8\u66f4\u6539\u4e86\u9875\u9762\u7684 URL\uff0c\u8bf7\u8bbe\u7f6e 301 \u91cd\u5b9a\u5411\uff0c\u4ee5\u5f15\u5bfc\u7528\u6237\u548c Google \u8bbf\u95ee\u65b0\u9875\u9762\u3002\u8fd9\u53ef\u4ee5\u4fdd\u7559\u60a8\u7684 SEO \u4ef7\u503c\u5e76\u907f\u514d\u51fa\u73b0\u65e0\u6548\u94fe\u63a5\u3002\u4e0d\u8fc7\uff0cShopify \u4f1a\u81ea\u52a8\u7ba1\u7406\u91cd\u5b9a\u5411\u3002\u5982\u679c\u60a8\u7684\u7535\u5546\u7f51\u7ad9\u4f7f\u7528\u5176\u4ed6 CMS\uff0c\u8bf7\u8c28\u614e\u7ba1\u7406\u91cd\u5b9a\u5411\u3002<\/p>\n\n\n\n
28. \u4f7f\u7528\u9762\u5305\u5c51\u5bfc\u822a\u63d0\u9ad8\u53ef\u7528\u6027<\/strong><\/h3>\n\n\n\n\u9762\u5305\u5c51\u5bfc\u822a\uff08\u4f8b\u5982\u201c\u9996\u9875 > \u978b\u5b50 > \u8fd0\u52a8\u978b\u201d\uff09\u53ef\u5e2e\u52a9\u7528\u6237\u5bfc\u822a\uff0c\u5e76\u5411 Google \u5c55\u793a\u60a8\u7f51\u7ad9\u7684\u7ed3\u6784\u3002\u5927\u591a\u6570 Shopify \u4e3b\u9898\u90fd\u652f\u6301\u9762\u5305\u5c51\u5bfc\u822a\uff0c\u542f\u7528\u5b83\u4eec\u53ef\u83b7\u5f97\u66f4\u4f73\u7684\u7528\u6237\u4f53\u9a8c\u548c SEO\u3002<\/p>\n\n\n\n
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29.\u521b\u5efa\u5185\u5bb9\u8425\u9500\u535a\u5ba2<\/strong><\/h3>\n\n\n\n\u535a\u5ba2\u662fSEO\u7684\u6838\u5fc3\u90e8\u5206\u3002\u64b0\u5199\u4e0e\u60a8\u7684\u4ea7\u54c1\u76f8\u5173\u7684\u4e3b\u9898\uff0c\u4f8b\u5982\u201c\u4f7f\u7528\u53ef\u91cd\u590d\u4f7f\u7528\u6c34\u74f6\u7684\u5341\u5927\u65b9\u6cd5\u201d\u3002\u535a\u5ba2\u53ef\u4ee5\u5e26\u6765\u81ea\u7136\u6d41\u91cf\uff0c\u5e76\u4e3a\u60a8\u7684\u9875\u9762\u5e26\u6765\u66f4\u591a\u6392\u540d\u673a\u4f1a\u3002<\/p>\n\n\n\n
30. \u5b9a\u671f\u53d1\u5e03\u9ad8\u8d28\u91cf\u7684\u535a\u5ba2\u6587\u7ae0<\/strong><\/h3>\n\n\n\n\u4e0d\u8981\u53ea\u662f\u5f00\u4e2a\u535a\u5ba2\u2014\u2014\u8981\u4fdd\u6301\u6d3b\u8dc3\uff01\u5b9a\u671f\u53d1\u5e03\u4f60\u6240\u5728\u9886\u57df\u7684\u8d8b\u52bf\u3001\u6280\u5de7\u6216\u6307\u5357\u3002\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u53ef\u4ee5\u5438\u5f15\u8bfb\u8005\uff0c\u5e76\u8ba9\u8c37\u6b4c\u77e5\u9053\u4f60\u7684\u7f51\u7ad9\u5185\u5bb9\u65b0\u9c9c\u4e14\u76f8\u5173\u3002<\/p>\n\n\n\n
31. \u4f7f\u7528\u89c6\u9891\u5185\u5bb9\u5438\u5f15\u7528\u6237<\/strong><\/h3>\n\n\n\n\u89c6\u9891\u53ef\u4ee5\u8ba9\u8bbf\u5ba2\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u505c\u7559\u66f4\u957f\u65f6\u95f4\uff0c\u800c\u8fd9\u6b63\u662f Google \u6240\u9752\u7750\u7684\u3002\u60a8\u53ef\u4ee5\u5236\u4f5c\u4ea7\u54c1\u6f14\u793a\u6216\u64cd\u4f5c\u6307\u5357\u89c6\u9891\uff0c\u5e76\u5c06\u5176\u5d4c\u5165\u5230\u60a8\u7684\u7f51\u9875\u4e2d\u3002\u4f7f\u7528\u5173\u952e\u8bcd\u4f18\u5316\u89c6\u9891\u6807\u9898\u548c\u63cf\u8ff0\u3002<\/p>\n\n\n\n
32. \u5229\u7528\u7528\u6237\u751f\u6210\u5185\u5bb9\u8fdb\u884c SEO<\/strong><\/h3>\n\n\n\n\u5ba2\u6237\u7167\u7247\u3001\u8bc4\u8bba\u6216\u63a8\u8350\u662f SEO \u7684\u9ec4\u91d1\u6cd5\u5219\u3002\u4e0d\u59a8\u5728\u60a8\u7684\u7f51\u7ad9\u6216\u793e\u4ea4\u5a92\u4f53\u4e0a\u5c55\u793a\u5b83\u4eec\u3002\u5b83\u4eec\u80fd\u5e26\u6765\u65b0\u9c9c\u5185\u5bb9\uff0c\u5efa\u7acb\u4fe1\u4efb\uff0c\u5e76\u4e14\u81ea\u7136\u4f1a\u5305\u542b\u5173\u952e\u8bcd\u3002<\/p>\n\n\n\n
33.\u5b9a\u671f\u66f4\u65b0\u5185\u5bb9\u4ee5\u4fdd\u6301\u65b0\u9c9c<\/strong><\/h3>\n\n\n\nGoogle \u559c\u6b22\u4fdd\u6301\u66f4\u65b0\u7684\u7f51\u7ad9\u3002\u8bf7\u5b9a\u671f\u66f4\u65b0\u4ea7\u54c1\u63cf\u8ff0\u3001\u535a\u5ba2\u6587\u7ae0\u6216\u7c7b\u522b\u9875\u9762\u3002\u5373\u4f7f\u662f\u7ec6\u5fae\u7684\u66f4\u6539\uff0c\u4e5f\u80fd\u5411 Google \u5c55\u793a\u60a8\u7684\u5546\u5e97\u6d3b\u8dc3\u4e14\u76f8\u5173\u3002<\/p>\n\n\n\n
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37. \u4ece\u76f8\u5173\u7f51\u7ad9\u5efa\u7acb\u9ad8\u8d28\u91cf\u7684\u53cd\u5411\u94fe\u63a5<\/strong><\/h3>\n\n\n\n\u53cd\u5411\u94fe\u63a5\u5c31\u50cf\u6765\u81ea\u5176\u4ed6\u7f51\u7ad9\u7684\u63a8\u8350\u3002\u8054\u7cfb\u535a\u5ba2\u3001\u7f51\u7ea2\u6216\u884c\u4e1a\u7f51\u7ad9\u6765\u63a8\u5e7f\u60a8\u7684\u4ea7\u54c1\u3002\u6765\u81ea\u53ef\u9760\u7f51\u7ad9\u7684\u94fe\u63a5\u53ef\u4ee5\u6781\u5927\u5730\u63d0\u5347\u60a8\u7684 SEO \u6392\u540d\u3002<\/p>\n\n\n\n
38. \u5efa\u7acb\u53cd\u5411\u94fe\u63a5\u673a\u4f1a\u7684\u7535\u5b50\u90ae\u4ef6\u5217\u8868<\/strong><\/h3>\n\n\n\n\u6536\u96c6\u5ba2\u6237\u7684\u90ae\u7bb1\u5730\u5740\uff0c\u5e76\u5229\u7528\u5b83\u4eec\u5206\u4eab\u5185\u5bb9\u6216\u4fc3\u9500\u4fe1\u606f\u3002\u60a8\u8fd8\u53ef\u4ee5\u5411\u535a\u4e3b\u6216\u5408\u4f5c\u4f19\u4f34\u63a8\u8350\u53cd\u5411\u94fe\u63a5\u3002\u5f3a\u5927\u7684\u90ae\u7bb1\u5730\u5740\u5217\u8868\u4e3a SEO \u5408\u4f5c\u6253\u5f00\u4e86\u5927\u95e8\u3002<\/p>\n\n\n\n
39.\u76f8\u5173\u884c\u4e1a\u535a\u5ba2\u4e0a\u7684\u5ba2\u5ea7\u6587\u7ae0<\/strong><\/h3>\n\n\n\n\u4e3a\u4f60\u7684\u5229\u57fa\u535a\u5ba2\u64b0\u5199\u5ba2\u5ea7\u6587\u7ae0\uff0c\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u9500\u552e\u5ba0\u7269\u7528\u54c1\uff0c\u53ef\u4ee5\u5199\u4e00\u7bc7\u5ba0\u7269\u535a\u5ba2\u3002\u6587\u7ae0\u4e2d\u8981\u5305\u542b\u4f60\u5e97\u94fa\u7684\u94fe\u63a5\u3002\u8fd9\u4e9b\u53cd\u5411\u94fe\u63a5\u53ef\u4ee5\u5e26\u6765\u6d41\u91cf\uff0c\u63d0\u5347\u4f60\u7684\u6743\u5a01\u6027\u3002<\/p>\n\n\n\n
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40. \u8bbe\u7f6e Google Analytics \u8fdb\u884c\u8ddf\u8e2a<\/strong><\/h3>\n\n\n\nGoogle Analytics\uff08\u5206\u6790\uff09\u4f1a\u5c55\u793a\u7528\u6237\u5982\u4f55\u627e\u5230\u5e76\u4f7f\u7528\u60a8\u7684\u5546\u5e97\u3002\u8ddf\u8e2a\u6d41\u91cf\u3001\u70ed\u95e8\u9875\u9762\u548c\u8df3\u51fa\u7387\uff0c\u4e86\u89e3\u54ea\u4e9b\u5185\u5bb9\u6709\u6548\u3002\u8fd9\u4e9b\u6570\u636e\u6709\u52a9\u4e8e\u60a8\u4f18\u5316 SEO \u7b56\u7565\u3002<\/p>\n\n\n\n
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12.\u786e\u4fdd\u7f51\u7ad9\u52a0\u8f7d\u901f\u5ea6\u5feb<\/strong><\/h3>\n\n\n\n\u7f13\u6162\u7684\u7f51\u7ad9\u4f1a\u6d41\u5931\u5ba2\u6237\uff0c\u5e76\u5f71\u54cd\u60a8\u7684\u6392\u540d\u3002\u8bf7\u4f7f\u7528\u8f7b\u91cf\u7ea7 Shopify \u4e3b\u9898\uff0c\u538b\u7f29\u56fe\u7247\uff0c\u5e76\u7cbe\u7b80\u7e41\u4f53\u5e94\u7528\u7a0b\u5e8f\u3002\u4f7f\u7528\u4ee5\u4e0b\u5de5\u5177\u68c0\u67e5\u60a8\u7684\u7f51\u7ad9\u901f\u5ea6\uff1a Google PageSpeed Insights<\/strong><\/a> \u5e76\u89e3\u51b3\u4efb\u4f55\u95ee\u9898\u3002<\/p>\n\n\n\n13. \u4f7f\u7528\u9002\u5408\u79fb\u52a8\u8bbe\u5907\u7684 Shopify \u4e3b\u9898<\/strong><\/h3>\n\n\n\n\u5927\u591a\u6570\u8d2d\u7269\u8005\u90fd\u4f7f\u7528\u624b\u673a\uff0c\u56e0\u6b64\u60a8\u7684\u5546\u5e97\u5fc5\u987b\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u5448\u73b0\u51fa\u8272\u7684\u5916\u89c2\u3002\u9009\u62e9\u4e00\u6b3e\u80fd\u591f\u9002\u5e94\u4efb\u4f55\u5c4f\u5e55\u5c3a\u5bf8\u7684\u54cd\u5e94\u5f0f Shopify \u4e3b\u9898\u3002Google \u4f1a\u5c06\u9002\u5408\u79fb\u52a8\u8bbe\u5907\u7684\u7f51\u7ad9\u6392\u540d\u66f4\u9ad8\uff0c\u56e0\u6b64\u8fd9\u4e00\u70b9\u4e0d\u5bb9\u7f6e\u7591\u3002<\/p>\n\n\n\n
14. \u4f7f\u7528\u63cf\u8ff0\u6027 Alt \u6587\u672c\u4f18\u5316\u56fe\u50cf<\/strong><\/h3>\n\n\n\n\u50cf Google \u8fd9\u6837\u7684\u641c\u7d22\u5f15\u64ce\u4f9d\u9760\u66ff\u4ee3\u6587\u672c\u6765\u7406\u89e3\u56fe\u7247\u7684\u5185\u5bb9\u548c\u8bed\u5883\uff0c\u56e0\u4e3a\u5b83\u4eec\u65e0\u6cd5\u50cf\u4eba\u7c7b\u4e00\u6837\u201c\u770b\u5230\u201d\u56fe\u7247\u3002\u8fd9\u6709\u52a9\u4e8e\u63d0\u9ad8\u9875\u9762\u4e0e\u7279\u5b9a\u641c\u7d22\u67e5\u8be2\u7684\u76f8\u5173\u6027\u3002\u4e3a\u6bcf\u5f20\u4ea7\u54c1\u56fe\u7247\u6dfb\u52a0\u63cf\u8ff0\u6027\u66ff\u4ee3\u6587\u672c\uff0c\u4f8b\u5982\u201c\u84dd\u8272\u9676\u74f7\u5496\u5561\u676f\u201d\u3002\u8fd9\u4e5f\u6709\u52a9\u4e8e\u60a8\u7684\u56fe\u7247\u5728 Google \u56fe\u7247\u641c\u7d22\u4e2d\u6392\u540d\u3002<\/p>\n\n\n\n
15.\u521b\u5efa\u6e05\u6670\u3001\u53ef\u6293\u53d6\u7684\u7f51\u7ad9\u7ed3\u6784<\/strong><\/h3>\n\n\n\nGoogle \u673a\u5668\u4eba\u9700\u8981\u6e05\u6670\u7684\u8def\u5f84\u6765\u7d22\u5f15\u60a8\u7684\u7f51\u7ad9\u3002\u8bf7\u4f7f\u7528\u7b80\u5355\u7684\u7c7b\u522b\uff08\u4f8b\u5982\u201c\u5973\u88c5\u201d\u6216\u201c\u53a8\u623f\u5c0f\u5de5\u5177\u201d\uff09\u6765\u7ec4\u7ec7\u60a8\u7684\u5546\u5e97\u3002\u907f\u514d\u9875\u9762\u5c42\u6b21\u8fc7\u6df1\u3001\u6742\u4e71\uff0c\u4ee5\u4fbf\u4e8e\u5bfc\u822a\u3002<\/p>\n\n\n\n
16. \u5c06\u60a8\u7684\u7ad9\u70b9\u5730\u56fe\u63d0\u4ea4\u5230 Google Search Console<\/strong><\/h3>\n\n\n\n\u7ad9\u70b9\u5730\u56fe\u5217\u51fa\u4e86\u60a8\u7f51\u7ad9\u7684\u6240\u6709\u9875\u9762\uff0c\u4f9b Google \u4f7f\u7528\u3002Shopify \u4f1a\u5728 yourstore.com\/sitemap.xml \u4e0a\u521b\u5efa\u4e00\u4e2a\u7ad9\u70b9\u5730\u56fe\u3002\u5c06\u5176\u63d0\u4ea4\u5230 Google Search Console\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u6240\u6709\u9875\u9762\u90fd\u80fd\u5feb\u901f\u88ab\u6536\u5f55\u3002<\/p>\n\n\n\n
17. \u4f7f\u7528\u7b80\u6d01\u3001SEO\u53cb\u597d\u7684URL<\/strong><\/h3>\n\n\n\n\u4fdd\u6301 URL \u7b80\u77ed\u4e14\u5173\u952e\u8bcd\u4e30\u5bcc\uff0c\u4f8b\u5982 yourstore.com\/red-sneakers\uff0c\u800c\u4e0d\u662f yourstore.com\/product\/12345\u3002Shopify \u5141\u8bb8\u60a8\u81ea\u5b9a\u4e49 URL\uff0c\u56e0\u6b64\u8bf7\u786e\u4fdd URL \u5bf9 Google \u548c\u7528\u6237\u6e05\u6670\u6613\u61c2\u3002<\/p>\n\n\n\n
18. \u4e3a\u4ea7\u54c1\u6dfb\u52a0 Schema \u6807\u8bb0<\/strong><\/h3>\n\n\n\nSchema \u6807\u8bb0\u662f\u5411 Google \u63d0\u4f9b\u60a8\u7684\u4ea7\u54c1\u4fe1\u606f\uff08\u4f8b\u5982\u4ef7\u683c\u6216\u8bc4\u8bba\uff09\u7684\u4ee3\u7801\u3002\u5b83\u53ef\u4ee5\u751f\u6210\u4e30\u5bcc\u7684\u6458\u8981\u4fe1\u606f\uff08\u4f8b\u5982\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u661f\u7ea7\u8bc4\u5206\uff09\uff0c\u4f7f\u60a8\u7684\u5546\u54c1\u4fe1\u606f\u8131\u9896\u800c\u51fa\u3002<\/p>\n\n\n\n
19.\u542f\u7528\u5185\u5bb9\u5206\u53d1\u7f51\u7edc\uff08CDN\uff09\u4ee5\u52a0\u5feb\u52a0\u8f7d\u901f\u5ea6<\/strong><\/h3>\n\n\n\n\u4f7f\u7528\u5185\u5bb9\u5206\u53d1\u7f51\u7edc (CDN) \u53ef\u4ee5\u5c06\u5185\u5bb9\u7f13\u5b58\u5728\u66f4\u9760\u8fd1\u7528\u6237\u7684\u670d\u52a1\u5668\u4e0a\uff0c\u4ece\u800c\u663e\u8457\u63d0\u5347\u7f51\u7ad9\u7684\u52a0\u8f7d\u901f\u5ea6\u3002Shopify \u96c6\u6210\u4e86 Cloudflare \u7b49 CDN \u6765\u4f18\u5316\u6027\u80fd\u3002\u8bf7\u786e\u4fdd\u5728\u60a8\u7684 Shopify \u8bbe\u7f6e\u4e2d\u542f\u7528 CDN\uff0c\u4ee5\u63d0\u5347\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u901a\u8fc7\u7f29\u77ed\u9875\u9762\u52a0\u8f7d\u65f6\u95f4\uff0c\u4e3a\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u6f5c\u5728\u7684 SEO \u63d0\u5347\u3002<\/p>\n\n\n\n
20.\u786e\u4fdd\u9875\u9762\u6b63\u786e\u7d22\u5f15<\/strong><\/h3>\n\n\n\n\u4f7f\u7528 Google Search Console \u68c0\u67e5 Google \u662f\u5426\u5df2\u5c06\u60a8\u7684\u5173\u952e\u7f51\u9875\u7f16\u5165\u7d22\u5f15\u3002\u5982\u679c\u7f51\u9875\u672a\u88ab\u7f16\u5165\u7d22\u5f15\uff0c\u5219\u4e0d\u4f1a\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u3002\u8bf7\u4fee\u590d\u7f51\u9875\u88ab\u5c4f\u853d\u6216\u94fe\u63a5\u5931\u6548\u7b49\u95ee\u9898\u3002<\/p>\n\n\n\n
21. \u4f7f\u7528\u89c4\u8303\u6807\u7b7e\u907f\u514d\u91cd\u590d\u5185\u5bb9<\/strong><\/h3>\n\n\n\n\u5bf9\u4e8e\u7c7b\u4f3c\u9875\u9762\uff08\u4f8b\u5982\u4ea7\u54c1\u53d8\u4f53\uff09\uff0c\u8bf7\u4f7f\u7528\u89c4\u8303\u6807\u7b7e\u6765\u544a\u77e5 Google \u54ea\u4e2a\u9875\u9762\u662f\u201c\u4e3b\u8981\u201d\u9875\u9762\u3002\u8fd9\u53ef\u4ee5\u907f\u514d\u91cd\u590d\u5185\u5bb9\u95ee\u9898\uff0c\u5e76\u5c06 SEO \u7cbe\u529b\u96c6\u4e2d\u5728\u4e00\u4e2a\u9875\u9762\u4e0a\u3002<\/p>\n\n\n\n
22. \u76d1\u63a7\u5e76\u4fee\u590d\u65ad\u5f00\u7684\u94fe\u63a5<\/strong><\/h3>\n\n\n\n\u65e0\u6548\u94fe\u63a5\u4e0d\u4ec5\u4f1a\u60f9\u607c\u7528\u6237\uff0c\u8fd8\u4f1a\u635f\u5bb3 SEO\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 Screaming Frog \u6216 Google Search Console \u7b49\u5de5\u5177\u6765\u67e5\u627e\u5e76\u4fee\u590d\u65e0\u6548\u94fe\u63a5\u3002\u5b9a\u671f\u68c0\u67e5\u53ef\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u987a\u7545\u8fd0\u884c\u3002<\/p>\n\n\n\n
23.\u538b\u7f29\u56fe\u50cf\u4ee5\u51cf\u5c11\u52a0\u8f7d\u65f6\u95f4<\/strong><\/h3>\n\n\n\n\u5927\u56fe\u7247\u6587\u4ef6\u4f1a\u964d\u4f4e\u7f51\u7ad9\u901f\u5ea6\u3002\u4f7f\u7528 StoreSEO \u7b49\u5e94\u7528\u6765\u538b\u7f29\u56fe\u7247\uff0c\u540c\u65f6\u53c8\u4e0d\u635f\u5931\u8d28\u91cf\u3002\u66f4\u5feb\u7684\u52a0\u8f7d\u901f\u5ea6\u4e0d\u4ec5\u80fd\u8ba9\u5ba2\u6237\u6ee1\u610f\uff0c\u8fd8\u80fd\u63d0\u5347\u6392\u540d\u3002<\/p>\n\n\n\n
24. \u4f7f\u7528\u63cf\u8ff0\u6027\u6587\u4ef6\u540d\u6765\u547d\u540d\u56fe\u50cf<\/strong><\/h3>\n\n\n\n\u56fe\u7247\u6587\u4ef6\u7684\u540d\u79f0\u7c7b\u4f3c\u4e8e\u201cblack-leather-jacket.jpg\u201d\uff0c\u800c\u4e0d\u662f\u201cIMG456.jpg\u201d\u3002\u8fd9\u6709\u52a9\u4e8e Google \u7406\u89e3\u60a8\u7684\u56fe\u7247\uff0c\u5e76\u63d0\u9ad8\u60a8\u7684\u56fe\u7247\u641c\u7d22\u6392\u540d\u3002<\/p>\n\n\n\n
25. \u4e3a\u641c\u7d22\u5f15\u64ce\u521b\u5efa XML \u7ad9\u70b9\u5730\u56fe<\/strong><\/h3>\n\n\n\nShopify \u4f1a\u81ea\u52a8\u751f\u6210 XML \u7ad9\u70b9\u5730\u56fe\uff0c\u4f46\u4f1a\u786e\u4fdd\u5176\u5305\u542b\u6240\u6709\u4ea7\u54c1\u548c\u9875\u9762\u3002\u5c06\u5176\u63d0\u4ea4\u7ed9 Google \u548c Bing\uff0c\u4ee5\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u67e5\u627e\u5e76\u7d22\u5f15\u60a8\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n
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28. \u4f7f\u7528\u9762\u5305\u5c51\u5bfc\u822a\u63d0\u9ad8\u53ef\u7528\u6027<\/strong><\/h3>\n\n\n\n\u9762\u5305\u5c51\u5bfc\u822a\uff08\u4f8b\u5982\u201c\u9996\u9875 > \u978b\u5b50 > \u8fd0\u52a8\u978b\u201d\uff09\u53ef\u5e2e\u52a9\u7528\u6237\u5bfc\u822a\uff0c\u5e76\u5411 Google \u5c55\u793a\u60a8\u7f51\u7ad9\u7684\u7ed3\u6784\u3002\u5927\u591a\u6570 Shopify \u4e3b\u9898\u90fd\u652f\u6301\u9762\u5305\u5c51\u5bfc\u822a\uff0c\u542f\u7528\u5b83\u4eec\u53ef\u83b7\u5f97\u66f4\u4f73\u7684\u7528\u6237\u4f53\u9a8c\u548c SEO\u3002<\/p>\n\n\n\n
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30. \u5b9a\u671f\u53d1\u5e03\u9ad8\u8d28\u91cf\u7684\u535a\u5ba2\u6587\u7ae0<\/strong><\/h3>\n\n\n\n\u4e0d\u8981\u53ea\u662f\u5f00\u4e2a\u535a\u5ba2\u2014\u2014\u8981\u4fdd\u6301\u6d3b\u8dc3\uff01\u5b9a\u671f\u53d1\u5e03\u4f60\u6240\u5728\u9886\u57df\u7684\u8d8b\u52bf\u3001\u6280\u5de7\u6216\u6307\u5357\u3002\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u53ef\u4ee5\u5438\u5f15\u8bfb\u8005\uff0c\u5e76\u8ba9\u8c37\u6b4c\u77e5\u9053\u4f60\u7684\u7f51\u7ad9\u5185\u5bb9\u65b0\u9c9c\u4e14\u76f8\u5173\u3002<\/p>\n\n\n\n
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33.\u5b9a\u671f\u66f4\u65b0\u5185\u5bb9\u4ee5\u4fdd\u6301\u65b0\u9c9c<\/strong><\/h3>\n\n\n\nGoogle \u559c\u6b22\u4fdd\u6301\u66f4\u65b0\u7684\u7f51\u7ad9\u3002\u8bf7\u5b9a\u671f\u66f4\u65b0\u4ea7\u54c1\u63cf\u8ff0\u3001\u535a\u5ba2\u6587\u7ae0\u6216\u7c7b\u522b\u9875\u9762\u3002\u5373\u4f7f\u662f\u7ec6\u5fae\u7684\u66f4\u6539\uff0c\u4e5f\u80fd\u5411 Google \u5c55\u793a\u60a8\u7684\u5546\u5e97\u6d3b\u8dc3\u4e14\u76f8\u5173\u3002<\/p>\n\n\n\n
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37. \u4ece\u76f8\u5173\u7f51\u7ad9\u5efa\u7acb\u9ad8\u8d28\u91cf\u7684\u53cd\u5411\u94fe\u63a5<\/strong><\/h3>\n\n\n\n\u53cd\u5411\u94fe\u63a5\u5c31\u50cf\u6765\u81ea\u5176\u4ed6\u7f51\u7ad9\u7684\u63a8\u8350\u3002\u8054\u7cfb\u535a\u5ba2\u3001\u7f51\u7ea2\u6216\u884c\u4e1a\u7f51\u7ad9\u6765\u63a8\u5e7f\u60a8\u7684\u4ea7\u54c1\u3002\u6765\u81ea\u53ef\u9760\u7f51\u7ad9\u7684\u94fe\u63a5\u53ef\u4ee5\u6781\u5927\u5730\u63d0\u5347\u60a8\u7684 SEO \u6392\u540d\u3002<\/p>\n\n\n\n
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40. \u8bbe\u7f6e Google Analytics \u8fdb\u884c\u8ddf\u8e2a<\/strong><\/h3>\n\n\n\nGoogle Analytics\uff08\u5206\u6790\uff09\u4f1a\u5c55\u793a\u7528\u6237\u5982\u4f55\u627e\u5230\u5e76\u4f7f\u7528\u60a8\u7684\u5546\u5e97\u3002\u8ddf\u8e2a\u6d41\u91cf\u3001\u70ed\u95e8\u9875\u9762\u548c\u8df3\u51fa\u7387\uff0c\u4e86\u89e3\u54ea\u4e9b\u5185\u5bb9\u6709\u6548\u3002\u8fd9\u4e9b\u6570\u636e\u6709\u52a9\u4e8e\u60a8\u4f18\u5316 SEO \u7b56\u7565\u3002<\/p>\n\n\n\n
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12.\u786e\u4fdd\u7f51\u7ad9\u52a0\u8f7d\u901f\u5ea6\u5feb<\/strong><\/h3>\n\n\n\n\u7f13\u6162\u7684\u7f51\u7ad9\u4f1a\u6d41\u5931\u5ba2\u6237\uff0c\u5e76\u5f71\u54cd\u60a8\u7684\u6392\u540d\u3002\u8bf7\u4f7f\u7528\u8f7b\u91cf\u7ea7 Shopify \u4e3b\u9898\uff0c\u538b\u7f29\u56fe\u7247\uff0c\u5e76\u7cbe\u7b80\u7e41\u4f53\u5e94\u7528\u7a0b\u5e8f\u3002\u4f7f\u7528\u4ee5\u4e0b\u5de5\u5177\u68c0\u67e5\u60a8\u7684\u7f51\u7ad9\u901f\u5ea6\uff1a Google PageSpeed Insights<\/strong><\/a> \u5e76\u89e3\u51b3\u4efb\u4f55\u95ee\u9898\u3002<\/p>\n\n\n\n13. \u4f7f\u7528\u9002\u5408\u79fb\u52a8\u8bbe\u5907\u7684 Shopify \u4e3b\u9898<\/strong><\/h3>\n\n\n\n\u5927\u591a\u6570\u8d2d\u7269\u8005\u90fd\u4f7f\u7528\u624b\u673a\uff0c\u56e0\u6b64\u60a8\u7684\u5546\u5e97\u5fc5\u987b\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u5448\u73b0\u51fa\u8272\u7684\u5916\u89c2\u3002\u9009\u62e9\u4e00\u6b3e\u80fd\u591f\u9002\u5e94\u4efb\u4f55\u5c4f\u5e55\u5c3a\u5bf8\u7684\u54cd\u5e94\u5f0f Shopify \u4e3b\u9898\u3002Google \u4f1a\u5c06\u9002\u5408\u79fb\u52a8\u8bbe\u5907\u7684\u7f51\u7ad9\u6392\u540d\u66f4\u9ad8\uff0c\u56e0\u6b64\u8fd9\u4e00\u70b9\u4e0d\u5bb9\u7f6e\u7591\u3002<\/p>\n\n\n\n
14. \u4f7f\u7528\u63cf\u8ff0\u6027 Alt \u6587\u672c\u4f18\u5316\u56fe\u50cf<\/strong><\/h3>\n\n\n\n\u50cf Google \u8fd9\u6837\u7684\u641c\u7d22\u5f15\u64ce\u4f9d\u9760\u66ff\u4ee3\u6587\u672c\u6765\u7406\u89e3\u56fe\u7247\u7684\u5185\u5bb9\u548c\u8bed\u5883\uff0c\u56e0\u4e3a\u5b83\u4eec\u65e0\u6cd5\u50cf\u4eba\u7c7b\u4e00\u6837\u201c\u770b\u5230\u201d\u56fe\u7247\u3002\u8fd9\u6709\u52a9\u4e8e\u63d0\u9ad8\u9875\u9762\u4e0e\u7279\u5b9a\u641c\u7d22\u67e5\u8be2\u7684\u76f8\u5173\u6027\u3002\u4e3a\u6bcf\u5f20\u4ea7\u54c1\u56fe\u7247\u6dfb\u52a0\u63cf\u8ff0\u6027\u66ff\u4ee3\u6587\u672c\uff0c\u4f8b\u5982\u201c\u84dd\u8272\u9676\u74f7\u5496\u5561\u676f\u201d\u3002\u8fd9\u4e5f\u6709\u52a9\u4e8e\u60a8\u7684\u56fe\u7247\u5728 Google \u56fe\u7247\u641c\u7d22\u4e2d\u6392\u540d\u3002<\/p>\n\n\n\n
15.\u521b\u5efa\u6e05\u6670\u3001\u53ef\u6293\u53d6\u7684\u7f51\u7ad9\u7ed3\u6784<\/strong><\/h3>\n\n\n\nGoogle \u673a\u5668\u4eba\u9700\u8981\u6e05\u6670\u7684\u8def\u5f84\u6765\u7d22\u5f15\u60a8\u7684\u7f51\u7ad9\u3002\u8bf7\u4f7f\u7528\u7b80\u5355\u7684\u7c7b\u522b\uff08\u4f8b\u5982\u201c\u5973\u88c5\u201d\u6216\u201c\u53a8\u623f\u5c0f\u5de5\u5177\u201d\uff09\u6765\u7ec4\u7ec7\u60a8\u7684\u5546\u5e97\u3002\u907f\u514d\u9875\u9762\u5c42\u6b21\u8fc7\u6df1\u3001\u6742\u4e71\uff0c\u4ee5\u4fbf\u4e8e\u5bfc\u822a\u3002<\/p>\n\n\n\n
16. \u5c06\u60a8\u7684\u7ad9\u70b9\u5730\u56fe\u63d0\u4ea4\u5230 Google Search Console<\/strong><\/h3>\n\n\n\n\u7ad9\u70b9\u5730\u56fe\u5217\u51fa\u4e86\u60a8\u7f51\u7ad9\u7684\u6240\u6709\u9875\u9762\uff0c\u4f9b Google \u4f7f\u7528\u3002Shopify \u4f1a\u5728 yourstore.com\/sitemap.xml \u4e0a\u521b\u5efa\u4e00\u4e2a\u7ad9\u70b9\u5730\u56fe\u3002\u5c06\u5176\u63d0\u4ea4\u5230 Google Search Console\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u6240\u6709\u9875\u9762\u90fd\u80fd\u5feb\u901f\u88ab\u6536\u5f55\u3002<\/p>\n\n\n\n
17. \u4f7f\u7528\u7b80\u6d01\u3001SEO\u53cb\u597d\u7684URL<\/strong><\/h3>\n\n\n\n\u4fdd\u6301 URL \u7b80\u77ed\u4e14\u5173\u952e\u8bcd\u4e30\u5bcc\uff0c\u4f8b\u5982 yourstore.com\/red-sneakers\uff0c\u800c\u4e0d\u662f yourstore.com\/product\/12345\u3002Shopify \u5141\u8bb8\u60a8\u81ea\u5b9a\u4e49 URL\uff0c\u56e0\u6b64\u8bf7\u786e\u4fdd URL \u5bf9 Google \u548c\u7528\u6237\u6e05\u6670\u6613\u61c2\u3002<\/p>\n\n\n\n
18. \u4e3a\u4ea7\u54c1\u6dfb\u52a0 Schema \u6807\u8bb0<\/strong><\/h3>\n\n\n\nSchema \u6807\u8bb0\u662f\u5411 Google \u63d0\u4f9b\u60a8\u7684\u4ea7\u54c1\u4fe1\u606f\uff08\u4f8b\u5982\u4ef7\u683c\u6216\u8bc4\u8bba\uff09\u7684\u4ee3\u7801\u3002\u5b83\u53ef\u4ee5\u751f\u6210\u4e30\u5bcc\u7684\u6458\u8981\u4fe1\u606f\uff08\u4f8b\u5982\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u661f\u7ea7\u8bc4\u5206\uff09\uff0c\u4f7f\u60a8\u7684\u5546\u54c1\u4fe1\u606f\u8131\u9896\u800c\u51fa\u3002<\/p>\n\n\n\n
19.\u542f\u7528\u5185\u5bb9\u5206\u53d1\u7f51\u7edc\uff08CDN\uff09\u4ee5\u52a0\u5feb\u52a0\u8f7d\u901f\u5ea6<\/strong><\/h3>\n\n\n\n\u4f7f\u7528\u5185\u5bb9\u5206\u53d1\u7f51\u7edc (CDN) \u53ef\u4ee5\u5c06\u5185\u5bb9\u7f13\u5b58\u5728\u66f4\u9760\u8fd1\u7528\u6237\u7684\u670d\u52a1\u5668\u4e0a\uff0c\u4ece\u800c\u663e\u8457\u63d0\u5347\u7f51\u7ad9\u7684\u52a0\u8f7d\u901f\u5ea6\u3002Shopify \u96c6\u6210\u4e86 Cloudflare \u7b49 CDN \u6765\u4f18\u5316\u6027\u80fd\u3002\u8bf7\u786e\u4fdd\u5728\u60a8\u7684 Shopify \u8bbe\u7f6e\u4e2d\u542f\u7528 CDN\uff0c\u4ee5\u63d0\u5347\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u901a\u8fc7\u7f29\u77ed\u9875\u9762\u52a0\u8f7d\u65f6\u95f4\uff0c\u4e3a\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u6f5c\u5728\u7684 SEO \u63d0\u5347\u3002<\/p>\n\n\n\n
20.\u786e\u4fdd\u9875\u9762\u6b63\u786e\u7d22\u5f15<\/strong><\/h3>\n\n\n\n\u4f7f\u7528 Google Search Console \u68c0\u67e5 Google \u662f\u5426\u5df2\u5c06\u60a8\u7684\u5173\u952e\u7f51\u9875\u7f16\u5165\u7d22\u5f15\u3002\u5982\u679c\u7f51\u9875\u672a\u88ab\u7f16\u5165\u7d22\u5f15\uff0c\u5219\u4e0d\u4f1a\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u3002\u8bf7\u4fee\u590d\u7f51\u9875\u88ab\u5c4f\u853d\u6216\u94fe\u63a5\u5931\u6548\u7b49\u95ee\u9898\u3002<\/p>\n\n\n\n
21. \u4f7f\u7528\u89c4\u8303\u6807\u7b7e\u907f\u514d\u91cd\u590d\u5185\u5bb9<\/strong><\/h3>\n\n\n\n\u5bf9\u4e8e\u7c7b\u4f3c\u9875\u9762\uff08\u4f8b\u5982\u4ea7\u54c1\u53d8\u4f53\uff09\uff0c\u8bf7\u4f7f\u7528\u89c4\u8303\u6807\u7b7e\u6765\u544a\u77e5 Google \u54ea\u4e2a\u9875\u9762\u662f\u201c\u4e3b\u8981\u201d\u9875\u9762\u3002\u8fd9\u53ef\u4ee5\u907f\u514d\u91cd\u590d\u5185\u5bb9\u95ee\u9898\uff0c\u5e76\u5c06 SEO \u7cbe\u529b\u96c6\u4e2d\u5728\u4e00\u4e2a\u9875\u9762\u4e0a\u3002<\/p>\n\n\n\n
22. \u76d1\u63a7\u5e76\u4fee\u590d\u65ad\u5f00\u7684\u94fe\u63a5<\/strong><\/h3>\n\n\n\n\u65e0\u6548\u94fe\u63a5\u4e0d\u4ec5\u4f1a\u60f9\u607c\u7528\u6237\uff0c\u8fd8\u4f1a\u635f\u5bb3 SEO\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 Screaming Frog \u6216 Google Search Console \u7b49\u5de5\u5177\u6765\u67e5\u627e\u5e76\u4fee\u590d\u65e0\u6548\u94fe\u63a5\u3002\u5b9a\u671f\u68c0\u67e5\u53ef\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u987a\u7545\u8fd0\u884c\u3002<\/p>\n\n\n\n
23.\u538b\u7f29\u56fe\u50cf\u4ee5\u51cf\u5c11\u52a0\u8f7d\u65f6\u95f4<\/strong><\/h3>\n\n\n\n\u5927\u56fe\u7247\u6587\u4ef6\u4f1a\u964d\u4f4e\u7f51\u7ad9\u901f\u5ea6\u3002\u4f7f\u7528 StoreSEO \u7b49\u5e94\u7528\u6765\u538b\u7f29\u56fe\u7247\uff0c\u540c\u65f6\u53c8\u4e0d\u635f\u5931\u8d28\u91cf\u3002\u66f4\u5feb\u7684\u52a0\u8f7d\u901f\u5ea6\u4e0d\u4ec5\u80fd\u8ba9\u5ba2\u6237\u6ee1\u610f\uff0c\u8fd8\u80fd\u63d0\u5347\u6392\u540d\u3002<\/p>\n\n\n\n
24. \u4f7f\u7528\u63cf\u8ff0\u6027\u6587\u4ef6\u540d\u6765\u547d\u540d\u56fe\u50cf<\/strong><\/h3>\n\n\n\n\u56fe\u7247\u6587\u4ef6\u7684\u540d\u79f0\u7c7b\u4f3c\u4e8e\u201cblack-leather-jacket.jpg\u201d\uff0c\u800c\u4e0d\u662f\u201cIMG456.jpg\u201d\u3002\u8fd9\u6709\u52a9\u4e8e Google \u7406\u89e3\u60a8\u7684\u56fe\u7247\uff0c\u5e76\u63d0\u9ad8\u60a8\u7684\u56fe\u7247\u641c\u7d22\u6392\u540d\u3002<\/p>\n\n\n\n
25. \u4e3a\u641c\u7d22\u5f15\u64ce\u521b\u5efa XML \u7ad9\u70b9\u5730\u56fe<\/strong><\/h3>\n\n\n\nShopify \u4f1a\u81ea\u52a8\u751f\u6210 XML \u7ad9\u70b9\u5730\u56fe\uff0c\u4f46\u4f1a\u786e\u4fdd\u5176\u5305\u542b\u6240\u6709\u4ea7\u54c1\u548c\u9875\u9762\u3002\u5c06\u5176\u63d0\u4ea4\u7ed9 Google \u548c Bing\uff0c\u4ee5\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u67e5\u627e\u5e76\u7d22\u5f15\u60a8\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n
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28. \u4f7f\u7528\u9762\u5305\u5c51\u5bfc\u822a\u63d0\u9ad8\u53ef\u7528\u6027<\/strong><\/h3>\n\n\n\n\u9762\u5305\u5c51\u5bfc\u822a\uff08\u4f8b\u5982\u201c\u9996\u9875 > \u978b\u5b50 > \u8fd0\u52a8\u978b\u201d\uff09\u53ef\u5e2e\u52a9\u7528\u6237\u5bfc\u822a\uff0c\u5e76\u5411 Google \u5c55\u793a\u60a8\u7f51\u7ad9\u7684\u7ed3\u6784\u3002\u5927\u591a\u6570 Shopify \u4e3b\u9898\u90fd\u652f\u6301\u9762\u5305\u5c51\u5bfc\u822a\uff0c\u542f\u7528\u5b83\u4eec\u53ef\u83b7\u5f97\u66f4\u4f73\u7684\u7528\u6237\u4f53\u9a8c\u548c SEO\u3002<\/p>\n\n\n\n
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30. \u5b9a\u671f\u53d1\u5e03\u9ad8\u8d28\u91cf\u7684\u535a\u5ba2\u6587\u7ae0<\/strong><\/h3>\n\n\n\n\u4e0d\u8981\u53ea\u662f\u5f00\u4e2a\u535a\u5ba2\u2014\u2014\u8981\u4fdd\u6301\u6d3b\u8dc3\uff01\u5b9a\u671f\u53d1\u5e03\u4f60\u6240\u5728\u9886\u57df\u7684\u8d8b\u52bf\u3001\u6280\u5de7\u6216\u6307\u5357\u3002\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u53ef\u4ee5\u5438\u5f15\u8bfb\u8005\uff0c\u5e76\u8ba9\u8c37\u6b4c\u77e5\u9053\u4f60\u7684\u7f51\u7ad9\u5185\u5bb9\u65b0\u9c9c\u4e14\u76f8\u5173\u3002<\/p>\n\n\n\n
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33.\u5b9a\u671f\u66f4\u65b0\u5185\u5bb9\u4ee5\u4fdd\u6301\u65b0\u9c9c<\/strong><\/h3>\n\n\n\nGoogle \u559c\u6b22\u4fdd\u6301\u66f4\u65b0\u7684\u7f51\u7ad9\u3002\u8bf7\u5b9a\u671f\u66f4\u65b0\u4ea7\u54c1\u63cf\u8ff0\u3001\u535a\u5ba2\u6587\u7ae0\u6216\u7c7b\u522b\u9875\u9762\u3002\u5373\u4f7f\u662f\u7ec6\u5fae\u7684\u66f4\u6539\uff0c\u4e5f\u80fd\u5411 Google \u5c55\u793a\u60a8\u7684\u5546\u5e97\u6d3b\u8dc3\u4e14\u76f8\u5173\u3002<\/p>\n\n\n\n
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37. \u4ece\u76f8\u5173\u7f51\u7ad9\u5efa\u7acb\u9ad8\u8d28\u91cf\u7684\u53cd\u5411\u94fe\u63a5<\/strong><\/h3>\n\n\n\n\u53cd\u5411\u94fe\u63a5\u5c31\u50cf\u6765\u81ea\u5176\u4ed6\u7f51\u7ad9\u7684\u63a8\u8350\u3002\u8054\u7cfb\u535a\u5ba2\u3001\u7f51\u7ea2\u6216\u884c\u4e1a\u7f51\u7ad9\u6765\u63a8\u5e7f\u60a8\u7684\u4ea7\u54c1\u3002\u6765\u81ea\u53ef\u9760\u7f51\u7ad9\u7684\u94fe\u63a5\u53ef\u4ee5\u6781\u5927\u5730\u63d0\u5347\u60a8\u7684 SEO \u6392\u540d\u3002<\/p>\n\n\n\n
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40. \u8bbe\u7f6e Google Analytics \u8fdb\u884c\u8ddf\u8e2a<\/strong><\/h3>\n\n\n\nGoogle Analytics\uff08\u5206\u6790\uff09\u4f1a\u5c55\u793a\u7528\u6237\u5982\u4f55\u627e\u5230\u5e76\u4f7f\u7528\u60a8\u7684\u5546\u5e97\u3002\u8ddf\u8e2a\u6d41\u91cf\u3001\u70ed\u95e8\u9875\u9762\u548c\u8df3\u51fa\u7387\uff0c\u4e86\u89e3\u54ea\u4e9b\u5185\u5bb9\u6709\u6548\u3002\u8fd9\u4e9b\u6570\u636e\u6709\u52a9\u4e8e\u60a8\u4f18\u5316 SEO \u7b56\u7565\u3002<\/p>\n\n\n\n
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14. \u4f7f\u7528\u63cf\u8ff0\u6027 Alt \u6587\u672c\u4f18\u5316\u56fe\u50cf<\/strong><\/h3>\n\n\n\n\u50cf Google \u8fd9\u6837\u7684\u641c\u7d22\u5f15\u64ce\u4f9d\u9760\u66ff\u4ee3\u6587\u672c\u6765\u7406\u89e3\u56fe\u7247\u7684\u5185\u5bb9\u548c\u8bed\u5883\uff0c\u56e0\u4e3a\u5b83\u4eec\u65e0\u6cd5\u50cf\u4eba\u7c7b\u4e00\u6837\u201c\u770b\u5230\u201d\u56fe\u7247\u3002\u8fd9\u6709\u52a9\u4e8e\u63d0\u9ad8\u9875\u9762\u4e0e\u7279\u5b9a\u641c\u7d22\u67e5\u8be2\u7684\u76f8\u5173\u6027\u3002\u4e3a\u6bcf\u5f20\u4ea7\u54c1\u56fe\u7247\u6dfb\u52a0\u63cf\u8ff0\u6027\u66ff\u4ee3\u6587\u672c\uff0c\u4f8b\u5982\u201c\u84dd\u8272\u9676\u74f7\u5496\u5561\u676f\u201d\u3002\u8fd9\u4e5f\u6709\u52a9\u4e8e\u60a8\u7684\u56fe\u7247\u5728 Google \u56fe\u7247\u641c\u7d22\u4e2d\u6392\u540d\u3002<\/p>\n\n\n\n
15.\u521b\u5efa\u6e05\u6670\u3001\u53ef\u6293\u53d6\u7684\u7f51\u7ad9\u7ed3\u6784<\/strong><\/h3>\n\n\n\nGoogle \u673a\u5668\u4eba\u9700\u8981\u6e05\u6670\u7684\u8def\u5f84\u6765\u7d22\u5f15\u60a8\u7684\u7f51\u7ad9\u3002\u8bf7\u4f7f\u7528\u7b80\u5355\u7684\u7c7b\u522b\uff08\u4f8b\u5982\u201c\u5973\u88c5\u201d\u6216\u201c\u53a8\u623f\u5c0f\u5de5\u5177\u201d\uff09\u6765\u7ec4\u7ec7\u60a8\u7684\u5546\u5e97\u3002\u907f\u514d\u9875\u9762\u5c42\u6b21\u8fc7\u6df1\u3001\u6742\u4e71\uff0c\u4ee5\u4fbf\u4e8e\u5bfc\u822a\u3002<\/p>\n\n\n\n
16. \u5c06\u60a8\u7684\u7ad9\u70b9\u5730\u56fe\u63d0\u4ea4\u5230 Google Search Console<\/strong><\/h3>\n\n\n\n\u7ad9\u70b9\u5730\u56fe\u5217\u51fa\u4e86\u60a8\u7f51\u7ad9\u7684\u6240\u6709\u9875\u9762\uff0c\u4f9b Google \u4f7f\u7528\u3002Shopify \u4f1a\u5728 yourstore.com\/sitemap.xml \u4e0a\u521b\u5efa\u4e00\u4e2a\u7ad9\u70b9\u5730\u56fe\u3002\u5c06\u5176\u63d0\u4ea4\u5230 Google Search Console\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u6240\u6709\u9875\u9762\u90fd\u80fd\u5feb\u901f\u88ab\u6536\u5f55\u3002<\/p>\n\n\n\n
17. \u4f7f\u7528\u7b80\u6d01\u3001SEO\u53cb\u597d\u7684URL<\/strong><\/h3>\n\n\n\n\u4fdd\u6301 URL \u7b80\u77ed\u4e14\u5173\u952e\u8bcd\u4e30\u5bcc\uff0c\u4f8b\u5982 yourstore.com\/red-sneakers\uff0c\u800c\u4e0d\u662f yourstore.com\/product\/12345\u3002Shopify \u5141\u8bb8\u60a8\u81ea\u5b9a\u4e49 URL\uff0c\u56e0\u6b64\u8bf7\u786e\u4fdd URL \u5bf9 Google \u548c\u7528\u6237\u6e05\u6670\u6613\u61c2\u3002<\/p>\n\n\n\n
18. \u4e3a\u4ea7\u54c1\u6dfb\u52a0 Schema \u6807\u8bb0<\/strong><\/h3>\n\n\n\nSchema \u6807\u8bb0\u662f\u5411 Google \u63d0\u4f9b\u60a8\u7684\u4ea7\u54c1\u4fe1\u606f\uff08\u4f8b\u5982\u4ef7\u683c\u6216\u8bc4\u8bba\uff09\u7684\u4ee3\u7801\u3002\u5b83\u53ef\u4ee5\u751f\u6210\u4e30\u5bcc\u7684\u6458\u8981\u4fe1\u606f\uff08\u4f8b\u5982\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u661f\u7ea7\u8bc4\u5206\uff09\uff0c\u4f7f\u60a8\u7684\u5546\u54c1\u4fe1\u606f\u8131\u9896\u800c\u51fa\u3002<\/p>\n\n\n\n
19.\u542f\u7528\u5185\u5bb9\u5206\u53d1\u7f51\u7edc\uff08CDN\uff09\u4ee5\u52a0\u5feb\u52a0\u8f7d\u901f\u5ea6<\/strong><\/h3>\n\n\n\n\u4f7f\u7528\u5185\u5bb9\u5206\u53d1\u7f51\u7edc (CDN) \u53ef\u4ee5\u5c06\u5185\u5bb9\u7f13\u5b58\u5728\u66f4\u9760\u8fd1\u7528\u6237\u7684\u670d\u52a1\u5668\u4e0a\uff0c\u4ece\u800c\u663e\u8457\u63d0\u5347\u7f51\u7ad9\u7684\u52a0\u8f7d\u901f\u5ea6\u3002Shopify \u96c6\u6210\u4e86 Cloudflare \u7b49 CDN \u6765\u4f18\u5316\u6027\u80fd\u3002\u8bf7\u786e\u4fdd\u5728\u60a8\u7684 Shopify \u8bbe\u7f6e\u4e2d\u542f\u7528 CDN\uff0c\u4ee5\u63d0\u5347\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u901a\u8fc7\u7f29\u77ed\u9875\u9762\u52a0\u8f7d\u65f6\u95f4\uff0c\u4e3a\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u6f5c\u5728\u7684 SEO \u63d0\u5347\u3002<\/p>\n\n\n\n
20.\u786e\u4fdd\u9875\u9762\u6b63\u786e\u7d22\u5f15<\/strong><\/h3>\n\n\n\n\u4f7f\u7528 Google Search Console \u68c0\u67e5 Google \u662f\u5426\u5df2\u5c06\u60a8\u7684\u5173\u952e\u7f51\u9875\u7f16\u5165\u7d22\u5f15\u3002\u5982\u679c\u7f51\u9875\u672a\u88ab\u7f16\u5165\u7d22\u5f15\uff0c\u5219\u4e0d\u4f1a\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u3002\u8bf7\u4fee\u590d\u7f51\u9875\u88ab\u5c4f\u853d\u6216\u94fe\u63a5\u5931\u6548\u7b49\u95ee\u9898\u3002<\/p>\n\n\n\n
21. \u4f7f\u7528\u89c4\u8303\u6807\u7b7e\u907f\u514d\u91cd\u590d\u5185\u5bb9<\/strong><\/h3>\n\n\n\n\u5bf9\u4e8e\u7c7b\u4f3c\u9875\u9762\uff08\u4f8b\u5982\u4ea7\u54c1\u53d8\u4f53\uff09\uff0c\u8bf7\u4f7f\u7528\u89c4\u8303\u6807\u7b7e\u6765\u544a\u77e5 Google \u54ea\u4e2a\u9875\u9762\u662f\u201c\u4e3b\u8981\u201d\u9875\u9762\u3002\u8fd9\u53ef\u4ee5\u907f\u514d\u91cd\u590d\u5185\u5bb9\u95ee\u9898\uff0c\u5e76\u5c06 SEO \u7cbe\u529b\u96c6\u4e2d\u5728\u4e00\u4e2a\u9875\u9762\u4e0a\u3002<\/p>\n\n\n\n
22. \u76d1\u63a7\u5e76\u4fee\u590d\u65ad\u5f00\u7684\u94fe\u63a5<\/strong><\/h3>\n\n\n\n\u65e0\u6548\u94fe\u63a5\u4e0d\u4ec5\u4f1a\u60f9\u607c\u7528\u6237\uff0c\u8fd8\u4f1a\u635f\u5bb3 SEO\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 Screaming Frog \u6216 Google Search Console \u7b49\u5de5\u5177\u6765\u67e5\u627e\u5e76\u4fee\u590d\u65e0\u6548\u94fe\u63a5\u3002\u5b9a\u671f\u68c0\u67e5\u53ef\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u987a\u7545\u8fd0\u884c\u3002<\/p>\n\n\n\n
23.\u538b\u7f29\u56fe\u50cf\u4ee5\u51cf\u5c11\u52a0\u8f7d\u65f6\u95f4<\/strong><\/h3>\n\n\n\n\u5927\u56fe\u7247\u6587\u4ef6\u4f1a\u964d\u4f4e\u7f51\u7ad9\u901f\u5ea6\u3002\u4f7f\u7528 StoreSEO \u7b49\u5e94\u7528\u6765\u538b\u7f29\u56fe\u7247\uff0c\u540c\u65f6\u53c8\u4e0d\u635f\u5931\u8d28\u91cf\u3002\u66f4\u5feb\u7684\u52a0\u8f7d\u901f\u5ea6\u4e0d\u4ec5\u80fd\u8ba9\u5ba2\u6237\u6ee1\u610f\uff0c\u8fd8\u80fd\u63d0\u5347\u6392\u540d\u3002<\/p>\n\n\n\n
24. \u4f7f\u7528\u63cf\u8ff0\u6027\u6587\u4ef6\u540d\u6765\u547d\u540d\u56fe\u50cf<\/strong><\/h3>\n\n\n\n\u56fe\u7247\u6587\u4ef6\u7684\u540d\u79f0\u7c7b\u4f3c\u4e8e\u201cblack-leather-jacket.jpg\u201d\uff0c\u800c\u4e0d\u662f\u201cIMG456.jpg\u201d\u3002\u8fd9\u6709\u52a9\u4e8e Google \u7406\u89e3\u60a8\u7684\u56fe\u7247\uff0c\u5e76\u63d0\u9ad8\u60a8\u7684\u56fe\u7247\u641c\u7d22\u6392\u540d\u3002<\/p>\n\n\n\n
25. \u4e3a\u641c\u7d22\u5f15\u64ce\u521b\u5efa XML \u7ad9\u70b9\u5730\u56fe<\/strong><\/h3>\n\n\n\nShopify \u4f1a\u81ea\u52a8\u751f\u6210 XML \u7ad9\u70b9\u5730\u56fe\uff0c\u4f46\u4f1a\u786e\u4fdd\u5176\u5305\u542b\u6240\u6709\u4ea7\u54c1\u548c\u9875\u9762\u3002\u5c06\u5176\u63d0\u4ea4\u7ed9 Google \u548c Bing\uff0c\u4ee5\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u67e5\u627e\u5e76\u7d22\u5f15\u60a8\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n
26. \u4e3a\u4e30\u5bcc\u7f51\u9875\u6458\u8981\u6dfb\u52a0\u7ed3\u6784\u5316\u6570\u636e<\/strong><\/h3>\n\n\n\n\u7ed3\u6784\u5316\u6570\u636e<\/strong><\/a> \uff08\u7c7b\u4f3c schema\uff09\u53ef\u5e2e\u52a9 Google \u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u989d\u5916\u4fe1\u606f\uff0c\u4f8b\u5982\u4ea7\u54c1\u5e93\u5b58\u60c5\u51b5\u6216\u4ef7\u683c\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 Shopify \u5e94\u7528\u6216 Google \u7684\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u52a9\u624b\u6765\u6dfb\u52a0\u5b83\u3002<\/p>\n\n\n\n27. \u5bf9\u65e7 URL \u4f7f\u7528 301 \u91cd\u5b9a\u5411<\/strong><\/h3>\n\n\n\n\u5982\u679c\u60a8\u66f4\u6539\u4e86\u9875\u9762\u7684 URL\uff0c\u8bf7\u8bbe\u7f6e 301 \u91cd\u5b9a\u5411\uff0c\u4ee5\u5f15\u5bfc\u7528\u6237\u548c Google \u8bbf\u95ee\u65b0\u9875\u9762\u3002\u8fd9\u53ef\u4ee5\u4fdd\u7559\u60a8\u7684 SEO \u4ef7\u503c\u5e76\u907f\u514d\u51fa\u73b0\u65e0\u6548\u94fe\u63a5\u3002\u4e0d\u8fc7\uff0cShopify \u4f1a\u81ea\u52a8\u7ba1\u7406\u91cd\u5b9a\u5411\u3002\u5982\u679c\u60a8\u7684\u7535\u5546\u7f51\u7ad9\u4f7f\u7528\u5176\u4ed6 CMS\uff0c\u8bf7\u8c28\u614e\u7ba1\u7406\u91cd\u5b9a\u5411\u3002<\/p>\n\n\n\n
28. \u4f7f\u7528\u9762\u5305\u5c51\u5bfc\u822a\u63d0\u9ad8\u53ef\u7528\u6027<\/strong><\/h3>\n\n\n\n\u9762\u5305\u5c51\u5bfc\u822a\uff08\u4f8b\u5982\u201c\u9996\u9875 > \u978b\u5b50 > \u8fd0\u52a8\u978b\u201d\uff09\u53ef\u5e2e\u52a9\u7528\u6237\u5bfc\u822a\uff0c\u5e76\u5411 Google \u5c55\u793a\u60a8\u7f51\u7ad9\u7684\u7ed3\u6784\u3002\u5927\u591a\u6570 Shopify \u4e3b\u9898\u90fd\u652f\u6301\u9762\u5305\u5c51\u5bfc\u822a\uff0c\u542f\u7528\u5b83\u4eec\u53ef\u83b7\u5f97\u66f4\u4f73\u7684\u7528\u6237\u4f53\u9a8c\u548c SEO\u3002<\/p>\n\n\n\n
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29.\u521b\u5efa\u5185\u5bb9\u8425\u9500\u535a\u5ba2<\/strong><\/h3>\n\n\n\n\u535a\u5ba2\u662fSEO\u7684\u6838\u5fc3\u90e8\u5206\u3002\u64b0\u5199\u4e0e\u60a8\u7684\u4ea7\u54c1\u76f8\u5173\u7684\u4e3b\u9898\uff0c\u4f8b\u5982\u201c\u4f7f\u7528\u53ef\u91cd\u590d\u4f7f\u7528\u6c34\u74f6\u7684\u5341\u5927\u65b9\u6cd5\u201d\u3002\u535a\u5ba2\u53ef\u4ee5\u5e26\u6765\u81ea\u7136\u6d41\u91cf\uff0c\u5e76\u4e3a\u60a8\u7684\u9875\u9762\u5e26\u6765\u66f4\u591a\u6392\u540d\u673a\u4f1a\u3002<\/p>\n\n\n\n
30. \u5b9a\u671f\u53d1\u5e03\u9ad8\u8d28\u91cf\u7684\u535a\u5ba2\u6587\u7ae0<\/strong><\/h3>\n\n\n\n\u4e0d\u8981\u53ea\u662f\u5f00\u4e2a\u535a\u5ba2\u2014\u2014\u8981\u4fdd\u6301\u6d3b\u8dc3\uff01\u5b9a\u671f\u53d1\u5e03\u4f60\u6240\u5728\u9886\u57df\u7684\u8d8b\u52bf\u3001\u6280\u5de7\u6216\u6307\u5357\u3002\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u53ef\u4ee5\u5438\u5f15\u8bfb\u8005\uff0c\u5e76\u8ba9\u8c37\u6b4c\u77e5\u9053\u4f60\u7684\u7f51\u7ad9\u5185\u5bb9\u65b0\u9c9c\u4e14\u76f8\u5173\u3002<\/p>\n\n\n\n
31. \u4f7f\u7528\u89c6\u9891\u5185\u5bb9\u5438\u5f15\u7528\u6237<\/strong><\/h3>\n\n\n\n\u89c6\u9891\u53ef\u4ee5\u8ba9\u8bbf\u5ba2\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u505c\u7559\u66f4\u957f\u65f6\u95f4\uff0c\u800c\u8fd9\u6b63\u662f Google \u6240\u9752\u7750\u7684\u3002\u60a8\u53ef\u4ee5\u5236\u4f5c\u4ea7\u54c1\u6f14\u793a\u6216\u64cd\u4f5c\u6307\u5357\u89c6\u9891\uff0c\u5e76\u5c06\u5176\u5d4c\u5165\u5230\u60a8\u7684\u7f51\u9875\u4e2d\u3002\u4f7f\u7528\u5173\u952e\u8bcd\u4f18\u5316\u89c6\u9891\u6807\u9898\u548c\u63cf\u8ff0\u3002<\/p>\n\n\n\n
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33.\u5b9a\u671f\u66f4\u65b0\u5185\u5bb9\u4ee5\u4fdd\u6301\u65b0\u9c9c<\/strong><\/h3>\n\n\n\nGoogle \u559c\u6b22\u4fdd\u6301\u66f4\u65b0\u7684\u7f51\u7ad9\u3002\u8bf7\u5b9a\u671f\u66f4\u65b0\u4ea7\u54c1\u63cf\u8ff0\u3001\u535a\u5ba2\u6587\u7ae0\u6216\u7c7b\u522b\u9875\u9762\u3002\u5373\u4f7f\u662f\u7ec6\u5fae\u7684\u66f4\u6539\uff0c\u4e5f\u80fd\u5411 Google \u5c55\u793a\u60a8\u7684\u5546\u5e97\u6d3b\u8dc3\u4e14\u76f8\u5173\u3002<\/p>\n\n\n\n
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36. \u786e\u4fdd NAP\uff08\u59d3\u540d\u3001\u5730\u5740\u3001\u7535\u8bdd\uff09\u4e00\u81f4<\/strong><\/h3>\n\n\n\n\u786e\u4fdd\u60a8\u7684\u4f01\u4e1a\u540d\u79f0\u3001\u5730\u5740\u548c\u7535\u8bdd\u53f7\u7801\u5728\u60a8\u7684\u7f51\u7ad9\u3001Google \u6211\u7684\u5546\u5bb6\u548c\u76ee\u5f55\u4e0a\u90fd\u4fdd\u6301\u4e00\u81f4\u3002\u4e0d\u4e00\u81f4\u7684 NAP \u4f1a\u4f7f Google \u611f\u5230\u56f0\u60d1\uff0c\u5e76\u635f\u5bb3\u672c\u5730 SEO\u3002<\/p>\n\n\n\n
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37. \u4ece\u76f8\u5173\u7f51\u7ad9\u5efa\u7acb\u9ad8\u8d28\u91cf\u7684\u53cd\u5411\u94fe\u63a5<\/strong><\/h3>\n\n\n\n\u53cd\u5411\u94fe\u63a5\u5c31\u50cf\u6765\u81ea\u5176\u4ed6\u7f51\u7ad9\u7684\u63a8\u8350\u3002\u8054\u7cfb\u535a\u5ba2\u3001\u7f51\u7ea2\u6216\u884c\u4e1a\u7f51\u7ad9\u6765\u63a8\u5e7f\u60a8\u7684\u4ea7\u54c1\u3002\u6765\u81ea\u53ef\u9760\u7f51\u7ad9\u7684\u94fe\u63a5\u53ef\u4ee5\u6781\u5927\u5730\u63d0\u5347\u60a8\u7684 SEO \u6392\u540d\u3002<\/p>\n\n\n\n
38. \u5efa\u7acb\u53cd\u5411\u94fe\u63a5\u673a\u4f1a\u7684\u7535\u5b50\u90ae\u4ef6\u5217\u8868<\/strong><\/h3>\n\n\n\n\u6536\u96c6\u5ba2\u6237\u7684\u90ae\u7bb1\u5730\u5740\uff0c\u5e76\u5229\u7528\u5b83\u4eec\u5206\u4eab\u5185\u5bb9\u6216\u4fc3\u9500\u4fe1\u606f\u3002\u60a8\u8fd8\u53ef\u4ee5\u5411\u535a\u4e3b\u6216\u5408\u4f5c\u4f19\u4f34\u63a8\u8350\u53cd\u5411\u94fe\u63a5\u3002\u5f3a\u5927\u7684\u90ae\u7bb1\u5730\u5740\u5217\u8868\u4e3a SEO \u5408\u4f5c\u6253\u5f00\u4e86\u5927\u95e8\u3002<\/p>\n\n\n\n
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40. \u8bbe\u7f6e Google Analytics \u8fdb\u884c\u8ddf\u8e2a<\/strong><\/h3>\n\n\n\nGoogle Analytics\uff08\u5206\u6790\uff09\u4f1a\u5c55\u793a\u7528\u6237\u5982\u4f55\u627e\u5230\u5e76\u4f7f\u7528\u60a8\u7684\u5546\u5e97\u3002\u8ddf\u8e2a\u6d41\u91cf\u3001\u70ed\u95e8\u9875\u9762\u548c\u8df3\u51fa\u7387\uff0c\u4e86\u89e3\u54ea\u4e9b\u5185\u5bb9\u6709\u6548\u3002\u8fd9\u4e9b\u6570\u636e\u6709\u52a9\u4e8e\u60a8\u4f18\u5316 SEO \u7b56\u7565\u3002<\/p>\n\n\n\n
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47.\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u6765\u5438\u5f15\u6d41\u91cf<\/strong><\/h3>\n\n\n\n
\u989d\u5916\u63d0\u793a\uff1a\u6dfb\u52a0\u4fe1\u4efb\u5fbd\u7ae0<\/strong><\/h3>\n\n\n\n
Shopify \u4e13\u5c5e SEO<\/strong><\/h2>\n\n\n\n
48. \u4f7f\u7528 Shopify AI SEO \u4ee3\u7406\uff08\u4f8b\u5982 StoreSEO\uff09<\/strong><\/h3>\n\n\n\n
49. \u4f7f\u7528\u5173\u952e\u8bcd\u4f18\u5316\u5206\u7c7b\u9875\u9762<\/strong><\/h3>\n\n\n\n
\u989d\u5916\u63d0\u793a\uff1a\u4f7f\u7528 Shopify \u7684\u5185\u7f6e\u535a\u5ba2\u529f\u80fd<\/strong><\/h3>\n\n\n\n
\u8bed\u97f3\u641c\u7d22\u548c\u65b0\u5174\u8d8b\u52bf<\/strong><\/h2>\n\n\n\n
50. \u4f18\u5316\u8bed\u97f3\u641c\u7d22\u67e5\u8be2<\/strong><\/h3>\n\n\n\n
51\u3001\u907f\u514d\u5185\u5bb9\u4e2d\u5806\u780c\u5173\u952e\u8bcd<\/strong><\/h3>\n\n\n\n
52. \u4f7f\u7528\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\u4f18\u5316\u8bed\u97f3\u641c\u7d22<\/strong><\/h3>\n\n\n\n
\u989d\u5916\u63d0\u793a\uff1a\u5c1d\u8bd5\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5185\u5bb9\u5de5\u5177<\/strong><\/h3>\n\n\n\n
\u60a8\u7684\u4e0b\u4e00\u6b65\uff1a\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b<\/h2>\n\n\n\n