{"id":3175,"date":"2022-12-07T13:00:00","date_gmt":"2022-12-07T13:00:00","guid":{"rendered":"https:\/\/storeseo.com\/?p=3175"},"modified":"2022-12-05T09:44:01","modified_gmt":"2022-12-05T09:44:01","slug":"json-ld-guide-for-beginners","status":"publish","type":"post","link":"https:\/\/storeseo.com\/zh\/json-ld-guide-for-beginners\/","title":{"rendered":"JSON-LD \u521d\u5b66\u8005\u6307\u5357\uff1a\u63d0\u5347 Shopify \u5546\u5e97\u7684 SEO"},"content":{"rendered":"<p>JSON-LD\uff08JavaScript \u5bf9\u8c61\u8868\u793a\u6cd5\uff0c\u7528\u4e8e\u94fe\u63a5\u6570\u636e\uff09\u662f\u4e00\u79cd\u57fa\u4e8e JSON \u7684\u65b9\u6cd5 <strong>\u5bf9\u94fe\u63a5\u6570\u636e\u8fdb\u884c\u7f16\u7801<\/strong>\u8fd9\u662f\u4e00\u79cd\u901a\u8fc7\u7f51\u7edc\u8fde\u63a5\u7f51\u7ad9\u7684\u65b9\u6cd5 <strong>\u57fa\u4e8e\u6807\u51c6\u7684<\/strong>\uff0c\u673a\u5668\u53ef\u8bfb\u7684\u6570\u636e\u3002\u7136\u800c\uff0c\u5728\u6211\u4eec\u8ba8\u8bba\u4e4b\u524d\uff0c <a href=\"https:\/\/www.searchenginejournal.com\/complete-guide-json-ld\/181917\/#close\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>JSON-LD \u6307\u5357<\/strong><\/a>\uff0c\u4e86\u89e3 JSON \u662f\u4ec0\u4e48\u5f88\u91cd\u8981\u3002JSON \u662f\u201c<strong>JavaScript \u5bf9\u8c61\u8868\u793a\u6cd5<\/strong>\u201c\u5b83\u662f\u4e00\u79cd\u7528\u4e8e\u5728\u591a\u79cd\u7c7b\u578b\u7684\u5e94\u7528\u7a0b\u5e8f\u4e4b\u95f4\u4ea4\u6362\u6570\u636e\u7684\u7075\u6d3b\u683c\u5f0f\u3002&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/storeseo.com\/wp-content\/uploads\/2022\/12\/JSON-LD-Guide-For-Beginners-Boost-Your-Shopify-Stores-SEO.png\" alt=\"JSON-LD Guide\" class=\"wp-image-3190\" title=\"\" srcset=\"https:\/\/storeseo.com\/wp-content\/uploads\/2022\/12\/JSON-LD-Guide-For-Beginners-Boost-Your-Shopify-Stores-SEO.png 1280w, https:\/\/storeseo.com\/wp-content\/uploads\/2022\/12\/JSON-LD-Guide-For-Beginners-Boost-Your-Shopify-Stores-SEO-300x169.png 300w, https:\/\/storeseo.com\/wp-content\/uploads\/2022\/12\/JSON-LD-Guide-For-Beginners-Boost-Your-Shopify-Stores-SEO-1024x576.png 1024w, https:\/\/storeseo.com\/wp-content\/uploads\/2022\/12\/JSON-LD-Guide-For-Beginners-Boost-Your-Shopify-Stores-SEO-768x432.png 768w, https:\/\/storeseo.com\/wp-content\/uploads\/2022\/12\/JSON-LD-Guide-For-Beginners-Boost-Your-Shopify-Stores-SEO-360x203.png 360w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p>\u5728 SEO \u65b9\u9762\uff0cJSON-LD \u901a\u5e38\u901a\u8fc7\u5229\u7528 Schema.org \u8bcd\u6c47\u8868\u6765\u5e94\u7528\uff0c\u8be5\u8bcd\u6c47\u8868\u662f\u5728 <strong>2011 \u5e74\uff0c\u8c37\u6b4c\u7684\u5408\u4f5c\u6210\u679c<\/strong>\u3001Bing\u3001Yahoo! \u548c Yandex \u4e3a\u7f51\u7edc\u6784\u5efa\u5355\u4e00\u7ed3\u6784\u5316\u6570\u636e\u8bed\u8a00\u3002\u56e0\u6b64\uff0c\u7cfb\u597d\u5b89\u5168\u5e26\uff0c\u83b7\u53d6\u8be6\u5c3d\u7684 JSON-LD \u6307\u5357\uff0c\u8ba9\u60a8\u7684 Shopify \u9500\u552e\u989d\u98d9\u5347\u3002 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>JSON-LD \u6307\u5357\uff1a\u5e26\u6709\u793a\u4f8b\u7684\u5b8c\u6574\u6982\u8ff0<\/strong><\/h2>\n\n\n\n<p>JSON-LD \u662f\u7528\u4e8e <strong>\u5411\u7f51\u7ad9\u63d0\u4f9b\u7ed3\u6784\u5316\u6570\u636e<\/strong>\u4f60\u9700\u8981\u77e5\u9053\u7684\u662f\uff0c\u5b83\u662f\u4e00\u79cd JavaScript \u8bed\u8a00\uff0c\u7528\u4e8e <strong>\u6570\u636e\u5206\u7c7b<\/strong>\u3002\u5e76\u4e14\uff0c\u5982\u679c\u60a8\u60f3\u8981\u4e3a\u60a8\u7684 Shopify \u5546\u5e97\u7ec4\u7ec7\u6570\u636e\uff0c\u60a8\u5fc5\u987b\u9996\u5148\u4f7f\u7528 JSON-LD \u4ee3\u7801\u5bf9\u6570\u636e\u8fdb\u884c\u5206\u7c7b\u3002<\/p>\n\n\n\n<p>\u7ed3\u6784\u5316\u6570\u636e\u5c31\u662f <strong>\u6700\u7ec8\u7ed3\u679c<\/strong>\u7ed3\u6784\u5316\u6570\u636e\u662f\u6307\u7ecf\u8fc7\u6574\u7406\u5e76 <strong>\u5f88\u5bb9\u6613\u88ab\u641c\u7d22\u5f15\u64ce\u8bbf\u95ee<\/strong>\u3002\u5f53 Google \u548c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u6293\u53d6\u60a8\u7684\u7f51\u7ad9\u65f6\uff0c\u4ed6\u4eec\u4f1a\u6ce8\u610f\u5230\u60a8\u6709 <a href=\"https:\/\/storeseo.com\/zh\/blog\/google-structured-data-testing-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u7ed3\u6784\u5316\u6570\u636e<\/strong><\/a>\uff0c\u673a\u5668\u4eba\u5c06\u80fd\u591f\u8bfb\u53d6\u548c\u89e3\u91ca\u8fd9\u4e9b\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0c\u6309\u7167 JSON-LD \u7ed3\u6784\u5316\u6570\u636e\u7ec4\u7ec7\u60a8\u7684\u7f51\u7ad9\u5c06\u4f7f\u641c\u7d22\u5f15\u64ce\u66f4\u5bb9\u6613\u6293\u53d6\u60a8\u7684\u7f51\u7ad9\uff0c\u4ece\u800c\u5e2e\u52a9\u60a8\u66f4\u5feb\u5730\u5c06\u60a8\u7684 Shopify \u5546\u5e97\u6392\u5728\u7ed3\u679c\u9875\u9762\u7684\u9876\u90e8\u3002<\/p>\n\n\n\n<p>\u5982\u679c Google \u4e0d\u77e5\u9053\u60a8\u7684\u7f51\u7ad9\u662f\u4ec0\u4e48\uff0c\u5b83\u600e\u4e48\u80fd\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u63a8\u8350\u60a8\u7684\u7f51\u7ad9\u5462\uff1fJSON-LD \u5728\u8fd9\u91cc\u6d3e\u4e0a\u4e86\u7528\u573a\u3002\u56e0\u6b64\uff0c\u4e3a\u4e86\u5c06\u6765\u66f4\u987a\u5229\uff0c\u6700\u597d\u59cb\u7ec8\u9075\u5faa\u8be6\u7ec6\u7684 JSON-LD \u6307\u5357\u3002 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e3a\u4ec0\u4e48 JSON-LD \u5bf9\u4f60\u7684 Shopify SEO \u5f88\u91cd\u8981<\/strong><\/h2>\n\n\n\n<p>\u5c3d\u7ba1\u8fd8\u6709\u8bb8\u591a\u5176\u4ed6\u7c7b\u578b\u7684\u7ed3\u6784\u5316\u6570\u636e\uff0c\u4f46\u6211\u4eec\u4e3b\u8981\u611f\u5174\u8da3\u7684\u662f\u5c06\u4ea7\u54c1\u6570\u636e\u6dfb\u52a0\u5230\u6211\u4eec\u7684\u5546\u5e97\u3002\u4f7f\u7528 JSON-LD \u6dfb\u52a0\u4ea7\u54c1\u6570\u636e\u53ef\u4ee5\u6539\u5584\u60a8\u5728 Google \u4e0a\u7684\u4ea7\u54c1\u641c\u7d22\u7ed3\u679c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u83b7\u5f97\u66f4\u591a\u70b9\u51fb\u4ee5\u63d0\u9ad8 SEO<\/strong><\/h3>\n\n\n\n<p>\u5c3d\u7ba1 <strong>\u7ed3\u6784\u5316\u6570\u636e\u5bf9 SEO \u81f3\u5173\u91cd\u8981<\/strong>\uff0c\u5b83\u5e76\u4e0d\u662f\u4e00\u4e2a\u80fd\u7acb\u5373\u5c06\u60a8\u7684\u5546\u5e97\u63a8\u5230 Google \u641c\u7d22\u7ed3\u679c\u9876\u90e8\u7684\u7075\u4e39\u5999\u836f\u3002\u6ca1\u6709\u8bc1\u636e\u8868\u660e\u6dfb\u52a0 JSON-LD \u4f1a\u5bf9\u60a8\u7684\u5546\u5e97\u8bc4\u7ea7\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002JSON-LD \u53ea\u662f\u5efa\u8bae\u7684\u6280\u672f\uff0c\u4ee5\u5e2e\u52a9 Google <strong>\u5bf9\u4f60\u7684\u7269\u54c1\u8fdb\u884c\u5206\u7c7b\u5e76\u4f7f\u5176\u8131\u9896\u800c\u51fa<\/strong> \u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u521a\u521a\u8d77\u6b65\uff0cJSON-LD \u4e0d\u5e94\u8be5\u4f4d\u4e8e\u60a8\u7684\u4f18\u5148\u8003\u8651\u5217\u8868\u7684\u9876\u90e8\uff0c\u4f46\u662f\u4e00\u65e6\u60a8\u5b8c\u6210\u4e86\u6240\u6709\u57fa\u672c\u7684 SEO \u63a8\u8350\u505a\u6cd5\uff0c\u5c31\u503c\u5f97\u8003\u8651\u5b83\u4e86\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1600\" height=\"837\" src=\"https:\/\/storeseo.com\/wp-content\/uploads\/2022\/11\/image-34.png\" alt=\"JSON-LD Guide\" class=\"wp-image-3176\" title=\"\" srcset=\"https:\/\/storeseo.com\/wp-content\/uploads\/2022\/11\/image-34.png 1600w, https:\/\/storeseo.com\/wp-content\/uploads\/2022\/11\/image-34-300x157.png 300w, https:\/\/storeseo.com\/wp-content\/uploads\/2022\/11\/image-34-1024x536.png 1024w, https:\/\/storeseo.com\/wp-content\/uploads\/2022\/11\/image-34-768x402.png 768w, https:\/\/storeseo.com\/wp-content\/uploads\/2022\/11\/image-34-360x188.png 360w, https:\/\/storeseo.com\/wp-content\/uploads\/2022\/11\/image-34-1536x804.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>\u589e\u5f3a\u77e5\u8bc6\u56fe\u8c31<\/strong><\/h3>\n\n\n\n<p>JSON-LD \u6539\u8fdb\u4e86 <strong>\u77e5\u8bc6\u56fe\u8c31<\/strong> \u5728\u8bb8\u591a\u65b9\u9762\u3002\u667a\u80fd\u6570\u636e\u56fe\u96c6\u4e2d\u4e8e <strong>\u6570\u636e\u9879\u7684\u5e95\u5c42\u8bed\u4e49<\/strong> \u53ca\u5176\u76f8\u4e92\u5173\u7cfb\u3002JSON-LD \u63d0\u4f9b\u4e86\u4e00\u79cd\u989d\u5916\u7684\u6587\u6863\u683c\u5f0f\uff0c\u7528\u4e8e <strong>\u94fe\u63a5\u4e1a\u52a1\u6216\u5916\u90e8\u6570\u636e<\/strong>\uff0c\u540c\u65f6\u8fd8\u5141\u8bb8\u4f01\u4e1a\u5c06\u8fd9\u4e9b\u6570\u636e\u94fe\u63a5\u5230\u5404\u79cd\u57fa\u4e8e\u7f51\u7edc\u7684\u5e94\u7528\u7a0b\u5e8f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"553\" src=\"https:\/\/storeseo.com\/wp-content\/uploads\/2022\/11\/image-35.png\" alt=\"JSON-LD Guide\" class=\"wp-image-3179\" title=\"\" srcset=\"https:\/\/storeseo.com\/wp-content\/uploads\/2022\/11\/image-35.png 1000w, https:\/\/storeseo.com\/wp-content\/uploads\/2022\/11\/image-35-300x166.png 300w, https:\/\/storeseo.com\/wp-content\/uploads\/2022\/11\/image-35-768x425.png 768w, https:\/\/storeseo.com\/wp-content\/uploads\/2022\/11\/image-35-360x199.png 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6269\u5c55 JSON-LD \u5b9e\u7528\u7a0b\u5e8f<\/strong><\/h3>\n\n\n\n<p>JSON-LD \u652f\u6301 <strong>\u5207\u6362\u6570\u636e\u6e90\u7684\u7075\u6d3b\u6027<\/strong> \u4ee5\u53ca\u5bf9\u673a\u5668\u6216\u57fa\u4e8e Web \u7684\u6570\u636e\u7684\u4e1a\u52a1\u9700\u6c42\uff0c\u8fd9\u53ea\u662f\u5176\u4f17\u591a\u4f18\u52bf\u4e4b\u4e00\u3002\u5b83\u8fd8\u6269\u5c55\u4e86 JSON \u5728\u6574\u4e2a <strong>\u94fe\u63a5\u6570\u636e\u751f\u6001\u7cfb\u7edf<\/strong>\u4f7f\u5176\u6210\u4e3a\u7ecf\u8fc7\u9a8c\u8bc1\u7684 Web \u4ea4\u6362\u6807\u51c6\u3002\u6b64\u5916\uff0cJSON-LD \u8fd8\u53ef\u7528\u4e8e\u63d0\u4f9b <strong>\u7ed3\u6784\u548c\u989d\u5916\u4fe1\u606f<\/strong> \u5230\u7f51\u9875\u4ee5\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u3002<\/p>\n\n\n\n<p>\u5982\u60a8\u6240\u89c1\uff0cJSON-LD \u662f Shopify \u4e1a\u52a1\u7684\u4e00\u4e2a\u91cd\u8981\u65b9\u9762\u3002\u5982\u679c\u60a8\u662f\u8be5\u4e1a\u52a1\u7684\u65b0\u624b\uff0c\u6700\u597d\u7684\u9009\u62e9\u662f\u5236\u4f5c JSON-LD \u6307\u5357\u3002 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>StoreSEO\uff1a\u9002\u5408\u4efb\u4f55\u8425\u9500\u4eba\u5458\u7684\u9ad8\u7ea7 Shopify \u89e3\u51b3\u65b9\u6848<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/storeseo.com\/zh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u5546\u5e97SEO<\/strong><\/a> \u5e94\u7528\u7a0b\u5e8f\u6539\u5584\u4f60\u7684 <strong>Shopify \u5546\u5e97<\/strong> SEO \u8bc4\u7ea7\uff0c\u4ee5\u4fbf\u6f5c\u5728\u5ba2\u6237\u53ef\u4ee5\u901a\u8fc7 Google \u641c\u7d22\u6216\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u627e\u5230\u60a8\u7684\u4e1a\u52a1\u3002\u6b64\u5de5\u5177\u53ef\u8ba9\u60a8\u8f7b\u677e\u5730\u5728\u4ea7\u54c1\u63cf\u8ff0\u3001\u540d\u79f0\u548c\u56fe\u7247\u4e2d\u4f7f\u7528 SEO \u7b56\u7565\u3002\u8be5\u5e94\u7528\u7a0b\u5e8f\u7684\u4e3b\u8981\u529f\u80fd\u5305\u62ec<\/p>\n\n\n\n<p>\ud83d\udc49\u4e3a\u4ea7\u54c1\u8bbe\u7f6e\u7126\u70b9\u5173\u952e\u8bcd\u3002<\/p>\n\n\n\n<p>\ud83d\udc49 \u8bbe\u7f6e\u5143\u6807\u9898\u548c\u5143\u63cf\u8ff0\u3002<\/p>\n\n\n\n<p>\ud83d\udc49\u6dfb\u52a0\u56fe\u50cf\u66ff\u4ee3\u6587\u672c\u3002<\/p>\n\n\n\n<p>\ud83d\udc49\u901a\u8fc7\u57fa\u672cSEO\u5206\u6790\u67e5\u770b\u6574\u4f53SEO\u5f97\u5206<\/p>\n\n\n\n<p>\u2026\u8fd8\u6709\u66f4\u591a\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f7f\u7528 StoreSEO \u81ea\u5b9a\u4e49 Shopify 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StoreSEO<\/strong><\/a> \u5728\u60a8\u7684 Shopify \u5e10\u6237\u4e0a\uff0c\u4e4b\u540e\u60a8\u9700\u8981\u5347\u7ea7\u5230\u4efb\u4f55\u9ad8\u7ea7\u8ba1\u5212\uff0c\u56e0\u4e3a\u8fd9\u662f PRO \u529f\u80fd\u3002\u73b0\u5728\u60a8\u9700\u8981\u8f6c\u5230\u60a8\u7684 Store SEO \u5e94\u7528\u8bbe\u7f6e\u3002\u4ece\u201c<strong>\u4e00\u822c\u7684<\/strong>&#039;\u90e8\u5206\uff0c\u60a8\u5c06\u770b\u5230 JSON-LD \u7684\u5207\u6362\u9009\u9879\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"613\" src=\"https:\/\/storeseo.com\/wp-content\/uploads\/2022\/11\/image-2.gif\" alt=\"JSON-LD Guide\" class=\"wp-image-3181\" title=\"\"><\/figure>\n<\/div>\n\n\n<p>\u73b0\u5728\u4f60\u9700\u8981\u70b9\u51fb <strong>&#039;\u672c\u5730\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/strong>&#039; \u9009\u9879\u5361\u914d\u7f6e\u672c\u5730 SEO 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