如何为博客文章和页面配置 SEO？

商店SEO helps configure SEO for blog posts and pages on Shopify so that they have more online visibility among your potential customers. StoreSEO makes sure everything is in order by showing an SEO score and all the issues that need to be fixed in order to bring a good SEO score for your Shopify blog post. This documentation will cover all these.

Before you start, make sure you have added a blog post and 已安装 StoreSEO 应用 在你的 Shopify store. Then, follow these step-by-step guidelines to find out how to optimize the blog post with StoreSEO.

Step 1: Navigate To StoreSEO Blog Post Optimization

登录您的 Shopify 商店。然后，从顶部的搜索栏或“应用程序' 选项，搜索 StoreSEO 应用并点击它。从 StoreSEO 仪表板，转到 '优化SEO'标签。现在点击'博客文章' 选项。

Once your blog posts are synced properly, you will see your blog post list on this page. Choose the one you want to optimize, and click on the ‘修复问题' 按钮。 

Step 2: Optimize Your Blog Post On Shopify

Now, it is time to optimize SEO for your Shopify blog post. As you can see in the image below, the SEO details of your selected blog are shown by StoreSEO. From the right side panel, you will also find 基本SEO分析 和 详细的SEO分析 找到提高 SEO 分数所需要解决的关键因素。

基本SEO分析

让我们开始吧 基本SEO分析。在这里，我们必须确保各种标准，例如在需要的位置放置唯一的焦点关键字，保持元标题和描述的优化长度等。现在我们将逐一向您展示如何做到这一点。

焦点关键字是唯一的

首先，你需要 选择合适的焦点关键词. This is crucial because the blog is indexed on search engines based on this keyword. To put it simply, your potential readers or audience will have a higher likelihood of finding your blog post if their search keyword and your selected focus keyword match.

因此，你需要非常小心，不要 适当的关键词研究 选择焦点关键词时，需要考虑以下几点：

关键字相关性： Make sure the keyword is relevant to your blog topic, business, audience and niche. Suppose, you are selling leather formal shoes. Your focus keyword should be relevant to this product. Now, you select a high search volume keyword containing the term ‘皮包' 或者 '正装衬衫'。这些关键词不属于您的产品细分市场。因此，尽管它可能具有更高的搜索量，但它不是一个相关的选项。 

搜索量： 搜索量较高的关键词每月的搜索量也更多。如果你选择搜索量较高的关键词，你更有可能面临更多竞争。你使用的关键词越具体，你就能越准确地接触到目标受众。

现在，如果你选择一个长焦点关键词，例如“防水合成皮革正装鞋'，您有一个独特的关键字，但客户在搜索过程中使用整个关键字的可能性较小。这就是为什么它没有很好的搜索量，如下图所示。

现在，如果你选择一个简短的焦点关键词，例如“皮鞋'，你会发现它的搜索量很高，如下图所示。然而，如此热门的关键词流量太大，排名和吸引受众会困难得多。

另一方面，如果你选择焦点关键字“合成皮鞋'，您的搜索量不错（不是太高），而且有更高的可能性被索引，而且不会面临太多竞争。这就是为什么在这种特殊情况下，这是更合适的焦点关键字选项。

每次点击费用： 如果您使用特定关键字投放广告，则每次点击费用决定了广告系列的大致预算。因此，选择每次点击费用较高的关键字意味着您需要更大的广告系列预算。请注意，这是一个估算值， 如果你没有投放任何广告，则无需担心. 

付费难度： 这表示付费广告中对关键词的需求。付费难度越高，表明该关键词在自然搜索中的竞争也越激烈。因此，这是关键词研究过程中的一个重要指标。

相关关键字： 记得检查特定关键词的相关关键词。这些相关关键词会给你额外的关键词建议。因此，你可能会遇到更好的焦点关键词选项。确保相关关键词适合你的产品、业务、受众和利基市场。

Back to blog post optimization on StoreSEO, place your preferred keyword in the ‘焦点关键词' 字段。单击 '关键字分析' 按钮立即获取 搜索量, 每次点击费用, 付费难度 和 相关关键词 为您的关键字。

在这里，我们选择了“合成皮鞋’ as the focus keyword. It is recommended that different focus keywords be used for different blog posts. Please choose a keyword according to your business and the blog topic. Do Shopify 的关键字研究 为了这。

焦点关键词用于引言中

Next, make sure the focus keyword is used in the introduction of the blog post. To edit your blog post, navigate to Sales Channels in the left side panel of your Shopify dashboard. Then, select ‘在线商店' 并点击 '博客文章’ option. Select the blog you want to edit. Make sure to place the focus keyword in the introduction. As you can see in the image below, our blog’s introduction contains ‘合成皮鞋' 或我们选择的焦点关键词。

Content should be more than 800 words

Include more than 800 words in the blog content to further optimize the SEO score. Make sure that your blog content contains more than 800 words while maintaining relevance and meaningfulness as shown in the image below.

Focus keyword is used 1-2% times of the blog content

Your focus keyword should be used 1-2% times of the blog content. But avoid keyword stuffing or placing the keyword forcefully or unnaturally. As you can see in the image below, we have placed our selected focus keyword to maintain the ideal frequency mentioned above.

详细的SEO分析

我们现在将着手 详细的SEO分析。为此，我们必须确保将焦点关键字放在图像替代文本、副标题、元描述和 URL 中，并满足一些其他要求。让我们向您展示如何做到这一切。

焦点关键字用于图片替代文本

Make sure the focus keyword is used when adding the image alt text of the blog’s featured image. For this, navigate to StoreSEO blog post optimization for your desired blog. Under the ‘Images’ section, you will find the ‘替代文本' field. Place your desired alt text containing the focus keyword in this field. 

As you can see in the image below, the Alt text field ‘Top 合成皮鞋 for Business Events Blog Featured Image’ contains our selected focus keyword (marked bold).

副标题中发现焦点关键词

Make sure your blog’s subheadings contain the focus keyword. You can add this to your subheading when editing your blog from the Shopify dashboard as discussed previously. As you can see in the image below, our subheading ‘Classic Oxford 合成皮鞋' 包含我们选择的焦点关键字（以粗体标记）。

在元描述中找到焦点关键字

Your meta description should contain your selected focus keyword. From StoreSEO blog post optimization, you can add the focus keyword in the meta description field. Our meta description is the following: 

Discover the top 合成皮鞋 for business events that make a lasting impression. Our collection offers a variety of styles to complement your attire.

因此，它包含我们选择的焦点关键字（标记为粗体）

URL 中使用的焦点关键字

Make sure that the Shopify blog post URL contains the focus keyword. You can edit the URL from under the ‘URL 句柄’ field when optimizing your blog post with StoreSEO. As you can see, the URL field contains ‘合成皮鞋' 或我们选择的焦点关键词。

笔记： If your blog post has already been indexed and you want to change its URL, it is recommended to 创建 URL 重定向.

元描述必须在 160 个字符以内

你的 blog post’s meta description should be ideally within 160 characters. As you can see in the image below, our meta description is 159 characters long, which meets this requirement.

焦点关键词用于元标题

确保您的元标题包含您选择的焦点关键字。如下图所示，我们的元标题如下：

Top 合成皮鞋 for Any Business Events or Formal Settings

因此，元标题包含我们选择的焦点关键字（标记为粗体）。 

1 internal link found in blog content

Your blog content should contain 1 internal link. Internal link means linking to another blog, page or product of your Shopify store. To add this, proceed to edit your blog post from the Shopify dashboard as described previously. Select the words you want to set as anchor text and click on the three-dot option in the ‘内容' 部分。接下来，选择 '插入链接' 选项。在指定字段中输入内部链接。您还可以选择点击后链接是否在同一个窗口或新窗口中打开。您还可以设置链接标题。单击 '插入链接完成后单击 ' 按钮。

Try to link to a page or blog post of your store relevant to the blog topic or the product or service discussed in your blog. As you can see in the image below, we have internally linked our blog to our FAQs page.

1 external link found in blog content with do-follow

Keep one external link in the blog content with do-follow. External link means linking to external pages outside your Shopify store. Include it when editing your blog post as shown in the previous point. 

Try to link to a high authority external link of a blog post or page. Also, the external link should be relevant to the blog topic or the product or service discussed in your blog. As you can see in the image below, we have included 1 external link in our blog content.

为所有图片添加替代文字

If you have multiple images in the blog post, ensure that the focus keyword is used in the alt text of all images. You have to do this when editing your blog post from Shopify dashboard as discussed before. Under the ‘内容’ section when editing a blog post, Double click on any image within the blog content. You will then be able to add the alt text in the ‘图片替代文本' 场地。 

The images used in our blog post contain relevant alt text as shown in the image below.

By following these steps, you can address every important SEO factor for the best possible optimization score for your blog post. If you need help to optimize your content for SEO with the power of AI, you can also use the StoreSEO AI 内容优化器. 

Once you are done with your blog post optimization and happy with the overall SEO Score, click on the ‘节省' 按钮。

This is how easily you can configure SEO for blog posts and pages on Shopify using StoreSEO. Need assistance? Feel free to reach out to our 专门的支持团队 对于任何类型的查询。