By easily configuring 商店SEO‘s new feature, ‘Local SEO,’ you can enable schema markups to optimize your Shopify store for better search engine rankings and results. Let us explore each schema markup, how they work and how they can bring you more effective results for your store’s growth.
Note: This is a PRO 功能. You must purchase a premium subscription plan to use this feature using the StoreSEO app and get the most benefits for your store.
Make sure you have installed the StoreSEO app 在你的 Shopify store. Then, follow these step-by-step guidelines to find out how to configure and enable schema markups using StoreSEO.
Breadcrumb Schema
As a Shopify store owner, you can significantly enhance your technical SEO and user experience by implementing proper breadcrumb schema. StoreSEO allows you to do this with just one click using its Local SEO feature.
Enable the Breadcrumb Schema
From your StoreSEO app, click on the “本地搜索引擎优化” option from the left navigation bar. This will display a list of all the possible schemas you can enable for your Shopify store using StoreSEO. Select ‘Breadcrumb Schema’ 并点击 ‘Turn on’ 按钮。
You won’t see any direct changes on your Shopify store. Once you turn on the schema, it sends a code to Google, and that’s how it technically works in the backend.
笔记： For further detailed information, click on ‘Know more’ to see how the schema works. This will provide you with an in-depth understanding of the framework and its applications.
Collection Schema
The collection schema allows structured data for Shopify store owners to display multiple products or content items in a visually appealing carousel format directly in Google search results.
Enable the Collection Schema
Open your StoreSEO app and select “本地搜索引擎优化” from the left navigation menu. You will find a list of schemas for your Shopify store. Pick ‘Collection Schema’ 并点击 ‘Turn on’.
Once you enable the schema, it’ll help search engines show your products in search results in the carousel or other engaging format that would directly make the customer take better and direct actions from the search results page.
笔记： For further detailed information, click on ‘Know more’ to see how the schema works. This will provide you with an in-depth understanding of the framework and its applications.
Product Schema
Product schema markup for Shopify stores provides structured data that helps search engines understand and display product information more effectively in search results. This includes details like product name, price, availability, and reviews.
Enable the Product Schema
From your StoreSEO app click on “本地搜索引擎优化” in the left-hand navigation. You’ll find a selection of schemas for the Shopify store. Choose ‘Product Schema’ and select ‘Turn on’.
Product Schema markup enhances search engine understanding, making products eligible for rich snippets, which can increase visibility and attract more clicks.
笔记： For further detailed information, click on ‘Know more’ to see how the schema works. This will provide you with an in-depth understanding of the framework and its applications.
Product Merchant Schema
Adding product merchant markup makes your page eligible for merchant listings on Google Search, displaying detailed product information like price, availability, and shipping details in various formats such as the shopping knowledge panel and product snippets.
Enable the Product Merchant Schema
In your StoreSEO app, find “本地搜索引擎优化” in the left navigation bar. You’ll see a list of schemas designed for your Shopify store. Select ‘Product Merchant Schema’ and click ‘Turn on’.
Then fill out the information as per your own preferences according to your business including shipping information, and return policy, then click on, the ‘Save’ button.
笔记： For further detailed information, click on ‘Know more’ to see how the schema works. This will provide you with an in-depth understanding of the framework and its applications.
Local Business Schema
Implementing the Local Business schema on a Shopify store enhances search visibility by providing Google with detailed business information, such as location, hours, and contact details.
Enable the Local Business Schema
Open your StoreSEO app and go to “本地搜索引擎优化” in the left menu. You’ll come across several schemas for your Shopify store. Select ‘Local Business Schema’ and click ‘Turn on’.
Then, fill out the information according to your own preferences and your business’s basic information, upload your business logo, working hours, and much more, and then click on the '节省' 按钮。
This can lead to improved local SEO performance, potentially increasing foot traffic and online engagement.
笔记： For further detailed information, click on ‘Know more’ to see how the schema works. This will provide you with an in-depth understanding of the framework and its applications.
Article Schema
The article schema helps Shopify store owners enhance their content’s visibility in Google Search through rich results. It improves click-through rates by providing users with more information directly in search results, such as headlines, images, and publication dates.
Enable the Article Schema
From your StoreSEO app, click on the “本地搜索引擎优化” from the left navigation bar. From the list of schemas to use for your Shopify store, Select ‘Article Schema’ 并点击 ‘Turn on.’
You can upload images for your article, such as the banner image, so help Google show it in rich snippets along with the headline when users search for it.
笔记： For further detailed information, click on ‘Know more’ to see how the schema works. This will provide you with an in-depth understanding of the framework and its applications.
Blog Schema
The Blog schema helps Shopify store owners by enhancing their blog visibility in Google Search through rich results.
Enable the BlogSchema
Launch your StoreSEO app and navigate to “本地搜索引擎优化” on the left sidebar. From the list of various schemas. Pick ‘Article Schema’ and click ‘Turn on.’
笔记： For further detailed information, click on ‘Know more’ to see how the schema works. This will provide you with an in-depth understanding of the framework and its applications.
Search Schema
The search schema allows Shopify store owners to implement a search box directly in their Google search results. This enhances user experience by providing faster access to specific content within the store.
Enable the Search Schema
Access your StoreSEO app and click ‘Local SEO’ from the left navigation panel. You’ll see a list of schemas for your Shopify store. Select ‘Search Schema’ and hit ‘Turn on’.
笔记： For further detailed information, click on ‘Know more’ to see how the schema works. This will provide you with an in-depth understanding of the framework and its applications.
Organization Schema
Organization schema, helps search engines understand and display business details more effectively. This can enhance search visibility by providing rich snippets, such as logos and contact information, directly in search results. Improved visibility can lead to increased click-through rates and potentially higher sales for Shopify store owners.
Enable the Organization Schema
In the StoreSEO app, navigate to “本地搜索引擎优化” on the left side. You’ll see a list of schemas you can use for Shopify. Choose ‘Organization Schema’ and press ‘Turn on’.
笔记： For further detailed information, click on ‘Know more’ to see how the schema works. This will provide you with an in-depth understanding of the framework and its applications.
This is how easily you can use the Local SEO feature to instantly implement the essential schema markups for your Shopify store, increase the rich search visibility and generate more sales with the StoreSEO app.
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