商店SEO helps optimize BetterDocs for Shopify docs so that your store’s individual docs and documentation landing page get more online visibility among potential customers. During optimization, StoreSEO makes sure everything is in order by showing an SEO score. These scores tell you about all the issues that need to be fixed in order to bring a good SEO score for your docs. So, this documentation will show you how it works.
笔记： Before you start, make sure you have installed Shopify 版 BetterDocs 和 商店SEO apps on your Shopify store. Next, add docs using BetterDocs for Shopify. Then, follow these step-by-step guidelines to find out how to optimize a doc with StoreSEO.
Step 1: Navigate To StoreSEO Doc Optimization
登录您的 Shopify 商店。然后，从顶部的搜索栏或“应用程序’ option in the left sidebar, search for the StoreSEO Shopify SEO app and click on it. From the StoreSEO dashboard, go to the ‘优化SEO'标签。现在点击'文档' 选项。
Once your documentations are synced properly, you will see your doc list on this page. Choose the one you want to optimize, and click on the ‘修复问题' 按钮。
Step 2: Optimize Your Individual Doc On Shopify
Now, it is time to optimize your Shopify doc for SEO. As you can see in the image below, the SEO details of your selected doc are shown by StoreSEO. From the right side panel, you will also find 基本SEO分析 和 详细的SEO分析 找到提高 SEO 分数所需要解决的关键因素。
基本SEO分析
让我们开始吧 基本SEO分析。在这里，我们必须确保各种标准，例如在需要的位置放置唯一的焦点关键字，保持元标题和描述的优化长度等。现在我们将逐一向您展示如何做到这一点。
焦点关键字是唯一的
首先，你需要 选择合适的焦点关键词. This is crucial because the doc is indexed on search engines based on this keyword. To put it simply, your potential readers or audience will have a higher likelihood of finding your doc if their search keyword and your selected focus keyword match.
因此，你需要非常小心，不要 适当的关键词研究 选择焦点关键词时，需要考虑以下几点：
关键字相关性： Make sure the keyword is relevant to your doc topic, business, audience and niche. Suppose, you are selling online streaming subscriptions through your store. Your focus keyword should be relevant to this service. Now, you select a high search volume keyword like ‘皮包' 或者 '正装衬衫'. These keywords are outside your service niche. So although it might have a higher search volume, it will not be a relevant option.
搜索量： 搜索量较高的关键词每月的搜索量也更多。如果你选择搜索量较高的关键词，你更有可能面临更多竞争。你使用的关键词越具体，你就能越准确地接触到目标受众。
现在，如果你选择一个长焦点关键词，例如“How to Buy a Subscription on Our Website'，您有一个独特的关键字，但客户在搜索过程中使用整个关键字的可能性较小。这就是为什么它没有很好的搜索量，如下图所示。
现在，如果你选择一个简短的焦点关键词，例如“subscription'，你会发现它的搜索量很高，如下图所示。然而，如此热门的关键词流量太大，排名和吸引受众会困难得多。
另一方面，如果你选择焦点关键字“buy subscription'，您的搜索量不错（不是太高），而且有更高的可能性被索引，而且不会面临太多竞争。这就是为什么在这种特殊情况下，这是更合适的焦点关键字选项。
每次点击费用： 如果您使用特定关键字投放广告，则每次点击费用决定了广告系列的大致预算。因此，选择每次点击费用较高的关键字意味着您需要更大的广告系列预算。请注意，这是一个估算值， 如果你没有投放任何广告，则无需担心.
付费难度： 这表示付费广告中对关键词的需求。付费难度越高，表明该关键词在自然搜索中的竞争也越激烈。因此，这是关键词研究过程中的一个重要指标。
相关关键字： 记得检查特定关键词的相关关键词。这些相关关键词会给你额外的关键词建议。因此，你可能会遇到更好的焦点关键词选项。确保相关关键词适合你的产品、业务、受众和利基市场。
Back to doc optimization on StoreSEO, place your preferred keyword in the ‘焦点关键词' 字段。单击 '关键字分析' 按钮立即获取 搜索量, 每次点击费用, 付费难度 和 相关关键词 为您的关键字。
在这里，我们选择了“buy subscription’ as the focus keyword. It is recommended that different focus keywords be used for different docs. Please choose a keyword according to your business and the doc’s topic. Do Shopify 的关键字研究 为了这。
焦点关键词用于引言中
Next, make sure the focus keyword is used in the introduction of the doc. To edit your doc, open the BetterDocs for Shopify 应用程序 in your store. Then, click on the ‘文档’ tab in the left side panel. Select the doc you want to edit from the list. Make sure to place the focus keyword in the introduction. As you can see in the image below, our doc’s introduction contains ‘buy subscription' 或我们选择的焦点关键词。
Content should be more than 200 words
Include more than 200 words in the doc’s content to further optimize the SEO score. Make sure that your doc’s content contains more than 200 words while maintaining relevance and meaningfulness as shown in the image below.
Focus keyword is used 1-2% times of the doc content
Your focus keyword should be used 1-2% times of the doc content. But avoid keyword stuffing or placing the keyword forcefully or unnaturally. As you can see in the image below, we have placed our selected focus keyword to maintain the ideal frequency mentioned above.
详细的SEO分析
我们现在将着手 详细的SEO分析。为此，我们必须确保将焦点关键字放在图像替代文本、副标题、元描述和 URL 中，并满足一些其他要求。让我们向您展示如何做到这一切。
焦点关键字用于图片替代文本
Make sure the focus keyword is used when adding the image alt text of the doc’s featured image. For this, navigate to StoreSEO doc optimization for your desired doc. Under the ‘Images’ section, you will find the ‘替代文本' field. Place your desired alt text containing the focus keyword in this field.
As you can see in the image below, the Alt text field ‘How to Buy Subscription on Our Website Doc Featured Image’ contains our selected focus keyword (marked bold).
副标题中发现焦点关键词
Make sure your doc’s subheadings contain the focus keyword. You can add this to your subheading when editing your doc with BetterDocs for Shopify. As you can see in the image below, our subheading ‘Step 3: Buy Subscription' 包含我们选择的焦点关键字（以粗体标记）。
在元描述中找到焦点关键字
Your meta description should contain your selected focus keyword. From StoreSEO doc optimization, you can add the focus keyword in the meta description field. Our meta description is the following:
Buy subscription in our website by following the quick and easy steps in this doc. If you face any difficulties, contact our support team for a very fast solution.
因此，它包含我们选择的焦点关键字（标记为粗体）
URL 中使用的焦点关键字
Make sure that the Shopify doc URL contains the focus keyword. You can edit the URL from under the ‘URL 句柄’ field when optimizing your doc with StoreSEO. As you can see, the URL field contains ‘buy subscription' 或我们选择的焦点关键词。
笔记： If your doc has already been indexed and you want to change its URL, it is recommended to 创建 URL 重定向.
元描述必须在 160 个字符以内
你的 doc’s meta description should be ideally within 160 characters. As you can see in the image below, our meta description is 158 characters long, which meets this requirement.
焦点关键词用于元标题
确保您的元标题包含您选择的焦点关键字。如下图所示，我们的元标题如下：
How to Buy Subscription on Our Website?
因此，元标题包含我们选择的焦点关键字（标记为粗体）。
1 internal link found in doc content
Your doc content should contain 1 internal link. Internal link means linking to another doc, blog, page, product or collection of your Shopify store. To add this, proceed to edit your doc with BetterDocs for Shopify as described previously. Select the words you want to set as anchor text and click on the ‘Insert/edit link’ button. Enter the internal link in the ‘网址’ field. You also get to choose if the link will open in the same or new window upon clicking. You can set the ‘标题' 和 'Text to display’ options as well. Click on the ‘节省完成后单击 ' 按钮。
Try to link to a page or doc of your store relevant to the doc’s topic or the product or service discussed in your doc. As you can see in the image below, we have internally linked our doc to our FAQs page.
1 external link found in doc content
Keep one external link in the doc content. External link means linking to external pages outside your Shopify store. Include it when editing your doc as shown in the previous point.
Try to link to a high authority external link of a doc or page. Also, the external link should be relevant to your doc’s topic or the product or service discussed in your doc. As you can see in the image below, we have included 1 external link in our doc content.
为所有图片添加替代文字
Ensure that the alt text containing your selected focus keyword is added to the doc’s featured image. So, remember to place the image alt text in the ‘图片替代文本’ field when optimizing your doc with StoreSEO.
The featured image of our doc contains the relevant alt text as shown in the image below:
By following these steps, you can address every important SEO factor for the best possible optimization score for your doc. Once you are done with your doc optimization and happy with the overall SEO Score, click on the ‘节省' 按钮。
Step 3: Optimize Your Documentation Landing Page On Shopify
To optimize your documentation landing page, navigate to the ‘优化SEO’ tab and go to the ‘页面’ option. In the list of your store’s pages, you will find the ‘Doc Page’ label beside your documentation landing page. Click on the ‘修复问题’ button on the right side of this page to optimize it.
Now, you can start optimizing your documentation landing page. The SEO Score and Basic SEO Analysis on the right side will guide you during optimization.
The Basic SEO Analysis will cover the following criteria:
- Focus keyword used in page title
- Page title within 70 characters
- Focus keyword used in meta description
- Meta description within 165 characters
Once you are done with the optimization, hit the ‘节省' 按钮。
This is how easily you can configure SEO for Shopify docs using StoreSEO. Need assistance? Feel free to reach out to our 专门的支持团队 对于任何类型的查询。
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