Does StoreSEO Offer Support for Non-English Speaking Merchants?

For non-English speaking merchants, finding an SEO app for your Shopify store that supports multilingual optimization can be a huge beneficial point. In this blog, we explore whether StoreSEO delivers robust support for merchants operating in diverse linguistic markets, breaking down its features, capabilities, and potential limitations.

Why Multilingual SEO Matters for Shopify Merchants

Multilingual SEO is the process of optimizing your online store so that it ranks well in search engines for multiple languages. This is not just about translating your content; it is about making sure your store is discoverable by customers searching in their language.

Before we examine StoreSEO for non-English merchants, it is helpful to understand why multilingual support matters. Research indicates that about 40% of global shoppers prefer websites in their native language, and nearly 90% of non-English speakers will skip a product if it lacks local language support. For merchants, this highlights the need for multilingual stores to boost trust, visibility, and sales.

For non-English speaking merchants, the challenge is unique: they need tools that work in their native language while also enabling expansion into other markets. StoreSEO for non-English merchants addresses this by offering features made for multilingual eCommerce. Let us see how it stacks up.

StoreSEO’s Multilingual SEO Support: Key Features

StoreSEO recognizes these challenges and has developed robust multilingual SEO features tailored for Shopify merchants. Here is how StoreSEO supports non-English speaking merchants:

• Meta Titles and Descriptions Per Language: StoreSEO allows you to create unique meta titles and descriptions for each language your store supports. This ensures that your store appears relevant in search results, regardless of the customer’s language.
• Focus Keywords for Each Translation: You can assign focus keywords for every language, helping your store rank higher for localized search queries.
• URL Handles and Preview Snippets: StoreSEO enables you to customize URL handles and preview snippets in multiple languages, which is essential for both SEO and user experience.
• AI-Powered Meta Generation: The platform offers AI-powered tools to generate meta tags and descriptions for translated content, saving you time and ensuring accuracy.
• Seamless Integration with Shopify’s Multi-Language Infrastructure: StoreSEO works hand-in-hand with Shopify’s native multi-language features, making it easy to manage and optimize multilingual content from a single dashboard.

Multilingual SEO with StoreSEO for Non-English Merchants

A key strength of StoreSEO for non-English merchants is its multilingual SEO support, which empowers merchants to optimize their stores for multiple languages. StoreSEO has rolled out features that make it easier to target non-English speaking customers, ideal for merchants in multilingual markets.

Here is how StoreSEO for non-English merchants supports multilingual SEO:

• Localized Content Optimization: Merchants can optimize meta titles, descriptions, and URLs in various languages, ensuring search engines rank content for local searches. For instance, a merchant in Italy can use StoreSEO for non-English merchants to target Italian keywords while also reaching Spanish-speaking customers in Argentina.
• AI-Driven Translations: With the AI Optimizer add-on, StoreSEO for non-English merchants generates meta titles and descriptions in the target language based on your focus keywords. This streamlines the process and aligns content with local search trends.
• Search Snippet Previews: StoreSEO allows merchants to preview how translated meta tags and URLs appear in search results, helping refine content for better click-through rates in non-English markets.
• Support for SEO Best Practices: While not explicitly stated, StoreSEO’s multilingual features likely align with standards like hreflang tags, which signal language targeting to search engines. Merchants should confirm this with the support team when using StoreSEO for non-English merchants.

Step-by-Step Guide: How to Use StoreSEO for Multilingual Optimization

Ready to find out how to configure StoreSEO’s Multilingual SEO Support feature and optimize your translated Shopify products? From translating the products to optimization, we will present a comprehensive app tutorial for users. Let us dive right into it!

Step 1: Translate Products

Use the Shopify Translate & Adapt app to translate your store’s products. Install it from the Shopify App Store or via Settings → Languages in your Shopify dashboard. Translate product pages manually or automatically. 

Step 2: Enable Multilingual SEO Support

In the StoreSEO app, go to View more → Settings → Multilingual SEO. Click the Turn On. In the Published Language section, click Sync next to the translated language. Wait for the sync completion message.

Step 3: Optimize Translated Products for SEO

Navigate to Optimize SEO → Products in StoreSEO. Select the target language from the dropdown at the top. Click Fix Issue for the product you want to optimize. Use the SEO Score, Basic, and Detailed SEO Analysis to refine the product. 

Why Choose StoreSEO for Non-English Merchants?

StoreSEO for non-English merchants offers several benefits for those targeting global markets:

1. Builds Customer Trust: Localized product pages in a customer’s native language foster trust. StoreSEO for non-English merchants ensures your store resonates with local audiences.
2. Boosts Search Rankings: Localized content ranks better in search engines. StoreSEO for non-English merchants helps you target region-specific keywords for higher visibility.
3. Increases Conversions: Shoppers are more likely to buy when content is in their language. StoreSEO’s AI tools create compelling, localized meta tags to drive sales.
4. Provides a Competitive Advantage: Many Shopify stores focus on English markets, leaving non-English regions untapped. StoreSEO for non-English merchants lets you capture these opportunities.
5. Supports Local Compliance: Some regions require eCommerce stores to offer content in the local language. StoreSEO for non-English merchants helps meet these requirements while enhancing SEO.

Tips for Maximizing StoreSEO for Non-English Merchants

Ready to use StoreSEO for non-English merchants? Here are some tips to get the most out of it:

1. Research Local Keywords: Use tools like Google Keyword Planner to find high-value keywords in your target language, then optimize them with StoreSEO for non-English merchants.
2. Test Previews: Check how your translated meta tags appear in StoreSEO’s snippet previews to ensure they are engaging for non-English audiences.
3. Combine with Translation Apps: For a fully multilingual store, pair StoreSEO for non-English merchants with a Shopify translation app.
4. Leverage Support: Schedule a consultation to explore how StoreSEO for non-English merchants can meet your language-specific goals.
5. Track Results: Monitor analytics in StoreSEO to see which languages drive traffic and adjust your strategy accordingly.

StoreSEO for Non-English Merchants: Worth It on All Aspects

Absolutely! StoreSEO for non-English merchants shines with its multilingual SEO features, enabling merchants to optimize Shopify stores for diverse languages and markets. While its English-based support may require some workarounds, the app’s intuitive design and AI features make it accessible and effective.

If you need any help with StoreSEO, feel free to contact our support team. And for more exciting updates and news, subscribe to our blogs. Good luck!