When it comes to choosing an eCommerce platform for your business, there are several factors to consider. And one of the most commonly asked questions is choosing between Wix vs Shopify.
While there’s no denying that both Wix and Shopify have amazing features for creating online stores easily, at the end of the day, different eCommerce business owners will have different needs.
However, to help you out, we’ve narrowed it down to some of the key features or aspects that you can focus on when it comes to choosing between Wix vs Shopify. Let’s get started!
Comparing The Most Popular eCommerce Platforms: Wix Vs Shopify
Let’s start our comparison of Wix vs Shopify by considering their original use case first.
Initially, Wix began as a website building platform with a focus on creating and publishing content-based websites such as news sites, blogs, portfolios and others. However, you can still easily use Wix to create eCommerce websites as well.
On the other hand, Shopify is a platform that was created with eCommerce businesses and entrepreneurs in mind. While you can use Wix to create non-business websites, Shopify is specifically created for entrepreneurs, but you can also create and publish eCommerce blog posts on your Shopify site.
Differences In Pricing Plans: Wix Vs Shopify
When choosing your eCommerce platform, one of the first things you need to consider is the pricing plans for getting started with creating online stores.
Wix has several flexible pricing plans for you to choose from, as shown below. You’ll notice that there are different pricing plans for those who want to create eCommerce websites, and those who want to create other types of websites.
Similarly, Shopify also has several flexible pricing options for you to choose from. However, it is worth noting that when you compare the two different eCommerce platforms, Shopify has more flexibility when it comes to their pricing plans.
For example, Wix imposes a limit of 50 GB for storage on their highest business website plan, whereas Shopify offers both unlimited storage and unlimited bandwidth for their pricing plans.
Wix Vs Shopify: Which Has Better Payment Gateways?
Another important factor you must consider when choosing which eCommerce platform you should use for creating online stores are their payment gateways and transaction fees.
Wix comes with over 50 payment gateways, including Stripe and PayPal, and also has its own payment gateway called Wix Payments.
Shopify also has several payment gateways available and its own payment gateway known as Shopify Payments, which comes with tons of features to help make the payment process on your eCommerce website smoother and more secure.
You can find out more by checking out this in-depth guide on Shopify Payments to decide if it suits your eCommerce needs.
Between the two, Shopify is available in more countries (17) when compared to Wix (14). In addition to this, the transaction fees for Shopify Payments decrease as you upgrade to a higher Shopify Business plan.
Best Themes for eCommerce Stores: Wix Vs Shopify
When it comes to creating online stores, choosing the right eCommerce theme is very important. Wix comes with more than 800 eCommerce website templates for you to choose from so you can create a stunning online store effortlessly. So in this situation, Wix definitely takes the lead compared to Shopify.
While Shopify’s collection of eCommerce themes isn’t quite as vast in numbers as those of Wix, you can still find tons of amazing Shopify themes for your online store from other resources. Check out this hand-picked list of the best Shopify themes you can use for your business.
Top Apps For Enhancing Your Online Store: Wix Vs Shopify
Finally, another important factor to consider when choosing an eCommerce platform for your business is to look at the availability of apps and integrations that can help add features to your online store.
In this case, Wix’s AppMarket has a pretty big collection of over 250 apps and integrations.
However, Shopify’s App Store has a bigger collection, with over 6000+ apps and integrations, covering different aspects of your business such as help desk or ticketing apps, dropshipping apps, SEO solutions and much more. You can explore some of the most popular ones in this curated list of 20+ must-have Shopify apps.
Final Verdict: Which eCommerce Platform Should You Choose?
As you can see, both Wix and Shopify have their own unique benefits as well as limitations. Here’s a quick recap to help you decide:
- Wix and Shopify both let you create content-based websites as well as eCommerce websites. However, Shopify was designed with business owners and entrepreneurs in mind.
- Both Wix and Shopify have flexible pricing plans, but Shopify offers both unlimited storage and unlimited bandwidth for their users while Wix imposes storage limits even on their highest plan.
- Wix and Shopify both have great payment gateways that are easy to use, secure and available in different countries.
- There are tons of eCommerce themes available for both Wix and Shopify. But Wix has a great collection of eCommerce templates.
- Shopify’s App Store has a bigger collection of apps and integrations when compared to Wix’s AppMarket
That wraps up our blog on Wix vs Shopify. Ultimately, it’s up to you to decide which features of these popular eCommerce platforms are the most important for you.
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