When it comes to optimizing your content for search engines, you need to keep ‘voice search’ functionalities in mind. In this era of modern technology, the practice of using voice search and voice assistants is getting more popular by the day. Therefore, if you want to stay ahead of the game, you can not ignore optimizing your content for voice search. But how? Dive into the blog to learn how you can do it without any hassle.
📖 Understanding Voice Search: Why Should You Optimize Your Website For Voice Search
Voice search is a way of performing searches on the internet using voice commands. When a user searches for something through a voice command instead of a text-based search, it falls under the process of voice search. With the help of voice assistants such as Alexa, Siri, Cortana, or Google Voice Search, you can easily perform verbal searches just like text-based search and find your desired search results quicker.
Vocal search is getting more popular with time and is the new talk of the industry – it is predicted to be the future of internet searching. Already, more than 40% of US internet users use verbal search at least once a month. In addition, by 2023, the number of smart speakers is expected to be more than 200 million. An even more astonishing fact is discovered by a study that 71% of consumers prefer voice search over text search.
All these stats indicate that if your website is not optimized for voice search yet, you should start doing it as early as possible. Otherwise, you will lose a huge amount of organic traffic from search engines.
💡 How To Optimize Website For Voice Search?
Now if you want to optimize your website for vocal search, you need to follow a few best practices. Below we will share some of the proven strategies that you can use to get ranked in voice search. So, let’s go below and find them.
💬 Use Conversational Tones
When writing your content, using a conversational tone, where your web content answers questions that your visitors might ask, can help you to optimize your content for verbal search. Therefore, you should try to write in a conversational tone rather than writing in a complex sentence structure or using unfamiliar words.
The best way to write in a conversational tone is just to write as you talk to your audience. In addition to providing standard SEO value, content should be organized and written in a way that a voice assistant can identify its context when looking for answers on the web. So, if your website content is written in a formal tone, you should modify them in conversation to get ranked for verbal search.
🗺️ Prioritize Local SEO
Local SEO is extremely important in voice search optimization. People mostly perform a verbal search to find something near them. They could probably ask for a restaurant near them or a clothing store near them. If your website is not optimized for local SEO, you will miss the chance of getting a lot of organic traffic.
So, when you want to optimize your website for voice search, you should prioritize local search engine optimization as well. Once you revise your content for local search, your website is more likely to rank for verbal search as well.
🔍 Win Google-Featured Snippets
Another great way to optimize your website for verbal search is to get ranked for Google-featured snippets. Ranking on the featured snippet can significantly increase your search traffic. And once you win a featured snippet, you are more likely to get ranked on verbal search because voice assistants like Alexa and Google Voice Search will prioritize this content. So, you should look for snippets of opportunities and try to optimize your content for them.
🗣️ Use The Speakable Schema
Schema markup or structured data can help to let the search engine and other applications know about your content. To get ranked for the verbal searches, you can use the Speakable schema which will tell the search engine that this web page or article is best suited for audio playback. So, once you use the Speakable schema markup for your content, you can easily boost your chances of ranking in the voice search results.
📱 Make Your Website Mobile-Friendly
Most of the time voice searches are coming from mobile devices. Therefore, you need to create a mobile responsive website to get ranked for verbal searchers. That’s not all. If you want to get a higher ranking on search engine results, you need to speed up your website as well. Without a fast-loading website, you cannot rank higher for the search results that came from mobile devices. Thus, you should optimize your website for mobile devices to rank for voice searches.
⁉️ Build an FAQ Section
Target question keywords and other long-tail keywords are the holy grail for getting ranked on the verbal search results. However, these questions are typically hard to include in the main part of the website. However, the best way you can add all target questions keywords is by building an FAQ section. In this way, you can easily get ranked for the voice search.
🎁 Bonus: Introducing BetterDocs To Build Voice Search Friendly FAQ & Documentation
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⚡ Boost Your Traffic By Optimizing Your Content For Voice Search
Voice search is getting more popular day by day. If you want to boost organic traffic on your website, you should optimize your content for verbal search as well. So, don’t be late anymore. Start working on voice search optimization and grow your business faster today.
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