[2024] 20+ Free SEO Tools for Shopify to Boost & Optimize Your eCommerce Store

Whether you are starting a brand new business on Shopify or optimizing your existing store, dedicated SEO tools or apps for Shopify can make the process a lot easier for you. Today, we will discuss the best 20+ free SEO tools for Shopify, like StoreSEO, that can help you boost and optimize your eCommerce shop.

With so many apps in the Shopify app store, choosing the right one can be a tough nut to crack. Luckily, we are here to save the day – we will explain the major features of all the 20+ SEO tools in our list so you can easily pick the one that’s right for you. So, let us find out more about these apps without any further delay!

Why Shopify Apps Are Important?

Shopify apps are useful tools that let you streamline several important tasks for your Shopify store. Using these apps, you do not have to worry about doing anything manually. There are diverse apps or tools for all your needs covering numerous use cases like keyword research, page speed optimization, review collection, store customization, etc. These apps can help you run your store more efficiently and save more time and resources for your business.

This blog presents a list of the 20+ free SEO tools for Shopify divided into 6 major categories. Each one of these categories is closely related to SEO. We will discuss all-in-one SEO tools, apps for page speed optimization, AI SEO tools, schema markup checker apps, documentation & FAQ tools, and free apps for review collection. Furthermore, most of the apps in our list have the ‘Built for Shopify’ status which shows their high quality and reliability.

Note: Shopify app names in the app store may be regularly updated by the developers. So, make sure to check for the latest names of the apps in our list when browsing the app store.

Top 20+ Free SEO Tools for Shopify

Let us introduce you to the top SEO tools for Shopify that come with free versions or trial periods. Using these apps, you can boost your store’s SEO performance and improve your visibility on search engines. 

Best All-in-One Free Shopify SEO Tools or Apps

We will start the list with multi-featured Shopify apps that offer all the major SEO features. The free SEO tools for Shopify in this category are versatile apps for various use cases. They are not restricted to any specific niche or feature.

1. StoreSEO: AI for SEO & Image

StoreSEO is a powerful Shopify SEO app that offers a broad range of SEO features. With this powerful app, you can optimize products, collections, pages and blog posts with ease. Moreover, it is one of the best SEO apps for Shopify for analytics, reports, AI optimization, local SEO, image optimizer addons and more. StoreSEO gives you access to:

• Handy SEO scores to monitor product, collection, page or blog post optimization
• Basic and detailed SEO analysis for products, collections, pages & blog posts
• Free SEO keyword generator through the related keywords for any focus keyword
• Sitemaps & analytics by integrating with Google Search Console & Google Analytics

2. Sherpas: Smart SEO

Sherpas is a smart SEO app for Shopify that lets you fix broken links and optimize images, metatags and alt tags on your store with ease. The app lets you integrate with ChatGPT-4 Turbo to create compelling product meta tags and alt tags with ease and speed. Here are some of the major Sherpas features:

• Fix broken links to optimize your Shopify store for SEO
• Integration with ChatGPT-4 Turbo for AI generation
• Hassle-free images, metatags and alt tags optimization
• Page speed optimization for better SEO ranking and dedicated support

3. Avada SEO Speed Image Optimize

Avada is one of the most popular on-page SEO tools that lets you address a variety of areas including technical SEO, on-site SEO and so on. From rich snippets & 301 redirects to lazy load, image optimizer and more, Avada SEO app lets you optimize your shop for both desktop and mobile devices. Let us take a look at its key features:

• On-page SEO covering titles, meta tags, keyword research etc.
• SEO audit with auto-apply SEO checklist and technical SEO features
• Useful SEO tools such as Image compressor, sitemap and others
• Unlimited image optimization, broken link manager & URL optimization

4. GoSEO: SEO Products Optimizer

GoSEO is an SEO booster and optimizer that comes with an AI content optimizer. This versatile app helps Shopify owners improve SEO scores based on smart recommendations according to the latest Google Search algorithm updates. This beginner-friendly application offers additional options like:

• Powerful SEO tags generator powered by ChatGPT
• Quick product editor to optimize any product for SEO
• Image optimizer to quickly add alt tag to product images
• One-click automatic optimization with dedicated JSON-LD code

Best Free Apps or Tools for Shopify Page Speed Optimization

Page speed is a crucial SEO aspect that is often overlooked. Potential customers will have a poor experience in Shopify stores that have slow loading times. This will negatively impact the sales and SEO performance of the shop. So, let us find some of the best free SEO tools for Shopify that can help you overcome this.

1. SearchPie SEO & Speed Optimize

SearchPie is an SEO suite for speed optimization that also offers breadcrumbs and image optimization. The app is a dedicated SEO and traffic booster with handy features for Rich Snippet JSON-LD, meta tags, image alt tags and backlinks. Here is a summary of all its features:

• Speed analysis with AMP, image compression and instant page
• Comprehensive SEO report and basic Google snippet setup
• Bulk meta and alt tag optimization to save more time
• GSC issues fix, local SEO map and AMP customization

2. Swift SEO Page Speed Optimizer

Swift SEO app aims to help you boost speed on Shopify and SEO rankings in clicks. With this application, you will get ChatGPT-generated SEO meta titles & descriptions, redirects, sitemap, in-depth SEO audit, auto SEO scans, missing SEO content detection and more. Here is a quick roundup of the key Swift SEO functionalities:

• SEO & speed analysis to identify potential SEO issues
• Identification of missing SEO content in your Shopify store
• Loading screen customization functionality
• Bulk & auto SEO content, theme optimization and more

3. Tapita: SEO & Speed Optimizer

Tapita SEO & speed optimizer app is a large collection of page speed booster features and SEO tools in one place. From image optimizer, SEO audit & Google SEO schema to broken links, sitemaps, page indexing and more, Tapita makes page speed optimization on Shopify a lot easier and faster. Let us explore the app’s features:

• Performance monitoring functions like speed and content analysis
• Insightful analytics, SEO score, audits, reporting and tips
• Bulk editing options for alt text, compression and resizing
• Auto image optimization with image compression feature

4. SpeedBoostr:Google Speed ‑ SEO

If you want to boost your store’s Google page speed score instantly, SpeedBoostr is the perfect app to go for. With just a simple click, you can optimize page speed with ease. Furthermore, you have access to other features like image, CSS & JS compression, JS lazy load techniques etc. To sum up, this powerful app gives you:

• Google page speed optimization with compression feature
• AI-based JS lazy load to only load required media
• Handy SEO scores, audits and speed analysis
• Unlimited image optimization feature and JSON-LD functionality

Best Free AI SEO Tools or Apps for Shopify

AI has made several SEO techniques incredibly faster and more accessible. With AI-assisted features such as content generation, you can make SEO more efficient in the long run. Let us discover some free AI SEO tools for Shopify.

1. Essential SEO ‑ AI Blog Post

Essential SEO is an AI-powered content optimization tool that helps you write SEO-optimized blog posts for Shopify in a matter of seconds. Thanks to its versatile AI Blog Writer, your Shopify blogs get to have more views. As a result, you can create professional blogs to boost your shop’s SEO performance. Here are the important features you are getting from this tool:

• SEO-friendly & AI-powered article creation tool
• Write blog posts instantly with AI in 13 different languages
• Local SEO & content optimization functionalities
• Compatibility with all blog builders

2. SEOKart: AI SEO Optimizer

SEOKart is an all-in-one SEO optimizer developed using ChatGPT for Shopify merchants. It is one of the best free SEO keyword tools in the Shopify app store. From bulk & image optimizer to auto SEO, rich snippets, page speed booster, 404 error fixer and more, SEOKart is a complete AI-assisted SEO solution and one of the best SEO reporting tools. Here are what you are getting from SEOKart at a glance:

• Rank tracking with bulk & image optimizer
• In-depth analysis of competitors, keywords, speed and content
• AI-assisted SEO audit to optimize your store’s pages
• Advanced solutions like cruise control & 404 Fixer

3. SEOAnt ‑ AI SEO Optimizer

With SEOAnt, you can address the issue of losing traffic due to subpar SEO ranking. With its AI-based features, SEOAnt helps you manage daily tasks without maintaining a separate team. It is also one of the best SEO keyword research tools for Shopify. So, you have multiple options for technical SEO, optimizing SEO images, keyword research and backlinks in one place. Here is a quick roundup of the major app features:

• ChatGPT-powered AI writer to generate SEO-friendly content
• SEO checker and an auto-scan feature for broken links
• Image compression and bulk edit image alt
• Site speedup and competitor keyword analysis

4. AI SEO Optimizer ‑ SEOmatic

SEOmatic can be the perfect solution for effortless store optimization for SEO. Featuring advanced AI SEO features, unlimited image compression capabilities, SEO audits and speed booster, SEOmatic is like a smart SEO assistant for ultimate efficiency. Let us take a look at its main functionalities:

• AI SEO audit & optimization with auto-pilot
• Instantly AI-generated meta tags for pages
• Compression, resizing and backup for the store’s images
• Schema Markup generation and broken links checker

Best Free Shopify Schema Markup Checker Apps

Schema markups are structured data or codes that explain the meaning of your page and the elements used in it to the search engine. So, schema markups play a key role in SEO. Shopify app store offers a variety of free schema markup checker apps that can be very useful. We will now discuss some of them.

1. Webrex AI SEO Optimizer Schema

If you need a versatile, free Shopify SEO app that also comes with comprehensive schema features, Webrex is a great option. The app offers optimization for 13 different types of schema along with product schema. Moreover, you get bulk AI-based meta tag & alt text editing, SEO scores, reporting, automation and more. To sum up, the app gives you:

• Powerful Google page speed optimization 
• Manual and AI-assisted meta and alt text editing
• AI-powered SEO-friendly blog post generation
• Bulk operation for all major features

2. Schema & Breadcrumbs by Bogdan

Schema & Breadcrumbs by Bogdan is a smart and simple app for schema and breadcrumb optimization. With this app, you can easily add LD+JSON schema for all shop resources. Plus, you can power up your store’s online presence with rich snippets for products, reviews, ratings, prices and others. Here is a summary of its main functionalities:

• Complete or full schema structured data
• Breadcrumbs are generated according to the store’s navigation
• Standard, advanced and fully customizable breadcrumbs 
• Automatic integration with popular review apps

3. Schema Plus for SEO

With Schema Plus, you can add full schema (JSON-LD) to your Shopify store complying with the latest Google requirements. With this app, you can upgrade your results to rich snippets. This ultimately leads to increased visibility and organic clickthrough rate. Some of the core features of the app are:

• Schema optimization for FAQs, pages, recipes, products, breadcrumbs and logo
• Dedicated features for enabling Google rich results and removing schema errors
• Smooth integration with most review apps on the Shopify app store
• 24/7 expert support via Zoom, chat or e-mail

4. Yoast SEO ‑ Store Optimization

Yoast SEO has already made a name for itself in WordPress and WooCommerce. Now, Yoast SEO has a dedicated app for Shopify store optimization on the Shopify app store. The app provides optimization best practices based on search engine algorithm updates. So, you can optimize your store’s titles and meta descriptions without any coding. Here is a summary of all the key features of the app:

• Detailed SEO scores, insights and tips
• Helpful SEO and readability analysis
• Automatic structured data and technical SEO improvements
• Bulk editor, 24/7 support and access to SEO courses

Best Free Shopify Documentation & FAQs Apps or Tools

Documentation and FAQs are important sections for any Shopify store that greatly impact the store’s SEO performance. Documentation is a must for informing your customers about your products or services. On the other hand, a good FAQs section clarifies a lot of the confusion and queries that your customers might have. We will now present some of the best free Shopify documentation & FAQs apps.

1. BetterDocs FAQ Knowledge Base

BetterDocs is a comprehensive FAQ and knowledge base solution for Shopify. Developed by Storeware, the same team behind StoreSEO. BetterDocs has tons of versatile features that can come in very handy including:

• Hassle-free FAQ, FAQ groups, docs and doc groups creation
• Instant Answers with WhatsApp & Messenger
• AI autowrite for instant content generation
• Import & explore, white label, analytics & order tracking 

2. Chatty: Livechat Helpdesk, FAQ

Chatty is a feature-packed Shopify app with live chat, helpdesk and FAQ features for Shopify stores. The app also comes with additional features like order tracking and compatibility with mobile devices. Here are what you are getting from Chatty:

• Customization options colors, fonts, emojis, stickers and more
• Editing tools like a rich text editor, translation and others
• Versatile display options such as accordions, tabs and custom templates
• Reak time messaging features and automated responses for FAQs, greetings etc. 

3. D: FAQ Page ‑ Product FAQs

FAQ Page – Product FAQs app is a dedicated Shopify tool for adding and displaying FAQs anywhere on your store without any complexity. This app supports Google FAQ schema and offers 12+ engaging FAQ page templates to pick from. You can easily create and manage multi-language FAQs using this handy app. Let us take a quick look at its core functionalities:

• Creation and management of multiple multi-language FAQ pages
• Flexibility to add FAQs to any page, section, product or collection
• Editing tools such as HTML, rich text editor, drag-and-drop editor, custom URL etc.
• Versatile display options like accordions, tabs, custom templates and so on

4. StoreFAQ‑ Product FAQ Builder

StoreFAQ is a comprehensive FAQ builder from Storeware that you can utilize for your Shopify store. With convenient features ranging from a user-friendly drag-and-drop FAQ builder, export & import options and more, StoreFAQ is a smart all-in-one FAQ creation tool for Shopify. StoreFAQ gives you access to useful features like:

• Creation of FAQs on any product page to better inform visitors
• Instant answer generation using AI for any FAQ
• Customizable FAQ page design with drag-and-drop builder
• Instant customer service creation and import or export FAQ features

Best Free Shopify Apps for Review Collection

Customer reviews and ratings are highly effective when it comes to improving your store’s reputation. A good respiration can have a very positive impact on your store’s SEO. So, let us find out more about some of the best free Shopify review collection tools.

1. Loox ‑ Product Reviews App

Loox is a popular social proof marketing tool for Shopify. Using customizable widgets, you can easily display product reviews with the Loox app. By displaying trustworthy social proofs via customer reviews and ratings, you can increase the reliability and credibility of your business. Here are some of the main Loox features:

• Auto-pilot functionality for product review collection via customized forms and emails
• Diverse display options for testimonials, photo & video reviews, ratings, badges etc.
• Review collection through email requests, social media UGC, pop-ups, forms and more
• Multiple programs & reward types like reward programs, referrals, discounts and coupons

2. TYDAL Product Reviews App

TYDAL lets your customers share their feedback for your products or store with photo and video media. With this versatile app, you can send review request emails and offer discount codes for leaving reviews along with regular review collections. Besides, you can customize the branding according to your preferences. To sum everything up, TYDAL offers:

• Multiple review display options such as testimonials, photo & video reviews, voting etc.
• Several ways to collect reviews: email & custom requests with automation
• Post-purchase review collection emails to quickly get the customer’s feedback
• Customizable app branding and automatic or manual discount code features

3. Google Reviews by Trust.Sync

TrustSync is a comprehensive review collection app from Storeware, the same team behind StoreSEO and BetterDocs for Shopify. TrustSync lets you easily collect reviews for popular review platforms like Google, Trustpilot, Facebook, Etsy, Yelp, Amazon and more. Using this powerful app, you can send emails automatically to collect reviews from your Shopify customers and even filter out negative reviews. Some main TrustSync features include:

• Automatic review request email sent after order, fulfillment or tag addition
• Review link sending for popular platforms like Yelp, Google, Facebook and more 
• Insightful email reports and in-built analytics
• Automatic filtering out of negative reviews like 1-star or 2-star

4. Air: Product Reviews App & UGC

Air Reviews app is another powerful reviews app for Shopify. With Air Reviews, you can pick from several display options such as testimonials, photo reviews, star ratings, badges, carousels etc. This app also supports English, Czech, Danish, Spanish, French, Japanese and many other languages. Let us explore the main features of this app:

• Works for unlimited orders and unlimited reviews
• Display reviews via box, star rating, popup, carousel and sidebar
• Flexibility to import from Aliexpress and Amazon
• Enhanced integrations, API and webhook access

How to Find the Best Shopify Apps for Your Store?

We will now show you how to find the best Shopify apps or tools among the crowd. Let us take a look at some key factors to find the right Shopify app for your store:

• Built for Shopify Status: Apps with this status comply with several essential guidelines from Shopify, signifying their high quality.
• Ranking in the App Store Search Results: The higher the app ranks in the App Store search results, the better option it is.
• Number of Users: Generally, trusted apps tend to have a higher number of users in a given time.
• User Reviews: Great customer reviews and ratings in the app store indicate the apps are reliable and popular among Shopify users.
• App Features: The specific features offered by the app will also tell you if it is the right one for your Shopify store or not.

Supercharge Your eCommerce Store Using Free SEO Tools for Shopify

Using reliable free SEO tools for Shopify can be a great way to optimize your eCommerce store for SEO and make it more visible in search engines. By installing and utilizing the apps from our list, you can make SEO a lot easier for your Shopify business without spending a dollar. Make sure to subscribe to our blogs for more interesting updates in the future. We wish your Shopify business all the best!

Frequently Asked Questions (FAQs)

Still have questions? Check out the answers to these FAQs that we get from our readers.

1. Will using Shopify apps slow down the store?

Using too many apps can potentially slow down your Shopify store. However, please note that using a few reliable apps will not have a major impact on your store’s speed. It is best to avoid installing unnecessary apps that your store does not require.

2. What are the benefits of using dedicated SEO apps for Shopify?

Using dedicated Shopify SEO apps will save you tons of time and other resources. Using these apps, you will have quick and ready solutions for keyword research, page optimization, store customization, speed optimization, alt tag addition, image optimization, content generation, AI functionalities and more. Therefore, there are a lot of benefits to using dedicated SEO apps that can help you stand out from the competition.

3. What is the ‘Built for Shopify’ status that some apps display in the Shopify app store?

When a Shopify app has the ‘Built for Shopify’ status in the app store, it means that the app has followed a series of rigorous guidelines from the Shopify platform. This exclusive status shows the overall quality and reliability of the app compared to other apps without the status. 

4. Can you recommend a Shopify app for creating a documentation section?

Yes. You can check out the BetterDocs FAQ Knowledge Base app for Shopify which can help you create a documentation section in your store quickly without any hassle. For more information about a few more similar apps, read the dedicated section on free Shopify documentation & FAQ tools in this blog.

5. What are some basic SEO factors to meet when optimizing a Shopify product page?

When you are optimizing a Shopify product page for SEO, make sure that the focus keyword is unique and is placed in the meta title. Also, the product title should be unique and the meta description and meta title should be within 120-165 and 50-70 characters respectively. For more detailed SEO analysis, use an app like StoreSEO to optimize your product pages.

6. Can you recommend free Shopify tools to grow an eCommerce business?

Read our detailed blog on the 20+ free Shopify tools to grow your business. You will find a comprehensive list of handy tools that you can use for your Shopify business. Using these free apps, you can boost your eCommerce store’s growth with ease.