Structured data (also known as schema markup) is a unified standard for marking various forms of data such as images, videos, products, FAQs, and so on. Google Structured Data Testing Tool, on the other hand, is an excellent resource for evaluating the structured data on your site. Google will immediately scan your site and publish any structured data that it discovers.
It’s alright if this all sounds a little complicated right now; we’ll break it down in a much easier way in this blog.
Google Structured Data Testing Tool: How Does It Work?
Google Structured data testing tool can help search engines identify extra information about a webpage and its associated content. Structured data helps Google filter information that includes eCommerce data such as reliability ranking, price list, and product reviews as you apply it.
You can also use Google to obtain information about your company, such as your brand, address, and contact details, as well as social networking pages, which are important in today’s economy.
How Does Google Structured Data Testing Tool Benefit Your Store?
👉 Google Structured data testing tool can assist in higher rankings: Making your Shopify snippets more appealing and generating more clicks provides Google signs that these sites are popular with users. And pages that visitors actively engage with the increase in rank over time.
👉 It qualifies your pages for listing in the Top Products SERP section: Google frequently displays a carousel of popular items for commercial keywords, that can be tailored by pricing, category, or other filters. The more data you specify in accordance with schema.org product attributes, the more likely you are to be listed.
👉 Make your products easily discoverable by image search: Customers who explore images will notice the product label for images related to items.
👉 Boost a company’s brand image: Schema markup can assist improve a company’s brand representation in search, make website images more visible, or provide FAQs or other important information in the snippets.
Most Popular Google Structured Data Testing Tool Formats & Schemas
Google structured data testing tool provides search engines with additional information about your website and its content. Structured data can offer Google vital information about your items in the context of e-commerce.
Structured Data Formats
“A small set of fixed structures that can be used to represent descriptive data” are defined by structured data formats.
There are three types of structured data formats:
For structured data, Google Structure Data Testing Tool supports JSON-LD. JSON-LD is simpler to add and maintain because it works with dynamic data. Moreover, if you implement JSON-LD, you won’t need to update your HTML code to specify where the structured data is located.
To add and customize the JSON-LD of your Shopify store with the Google structure data testing tool, follow this detailed documentation on how to easily display structure data on search engines with StoreSEO.
Structured Data Schemas
Structured data schemas provide concepts for various categories (for example, “Webpage,” “User,” and “Organization”) and attributes (for example, “username,” “title,” and “icon”).
Now that you understand what structured data is, why it is useful, and what Google’s recommended structured data format (JSON-LD) and schema are (schema.org)
Structured Data Markups To Add To Your Shopify Home Page
You should provide two data types on your homepage. Website and Organization.
Website: according to Schema.org, is a group of connected web pages that generally share the same domain. The following properties must be included in the WebSite data type:
- URL – the URL of your website
- target – “Indicates an action’s target EntryPoint”
- query-input – this is a deep text search link. -input that embeds “the value of -input attributes into action URLs” (source: schema.org)
Organization: For example, shops, any sports organization, corporation, local business, butcher shops, bookshops, trade associations, hardware stores, and so on. It should be observed that the more detailed the Organization type, the better. The Organization data type must have the following properties:
- Name – the name of your Shopify store or website
- URL – the URL of your website
- Description – a summary of your company (who you are, what you offer, how your brand helps clients, and so on).
- Logo – Google will include your logo in search engine results and the Knowledge Graph.
- sameAs – backlinks to your social media accounts (Facebook business page, Twitter profile, YouTube account, Instagram account, etc.)
- Location – street address (street and number), address locally (city), postalCode, address Country (country)
You can also specify a price range (price range), contact information (such as a phone number), geolocation, and other information.
Google Structured Data Testing Tool For Your Shopify Collection Page
The CollectionPage type should be present on the collection page, as well as one ListItem type for each product on the collection page.
CollectionPage: The following properties should be included in the CollectionPage type:
- name – the collection page’s name
- URL – the collection page’s URL
- description – The collection page’s description
- image – the collection page’s main image
ListItem: The following properties should be included in the ListItem type:
- position – the product’s position on the collection page; for example, if the product is shown fourth, the position value would be “34.”
- URL – the product page’s URL
You can test your Google structured data testing tool with the Rich Results Test and the Schema Markup Validator. Making sure that your pages are marked up correctly is the last step of implementing structured data.
Bonus: How To Test Your Shopify Website For Free With StoreSEO
One of the most difficult challenges a Shopify shop may face is ensuring that its website ranks high on search results pages. But how can you know which aspects of your SEO strategy to enhance if you can’t see what your current score is? That is where an SEO checker comes in handy to assist you to improve the rankings of eCommerce businesses.
If you want to learn how to do a complete SEO analysis for your Shopify store and swiftly fix any SEO-related problems, we have the right solution for you. Continue reading this comprehensive guide to learn more.