Truth be told, nobody likes a slow website, especially prospective customers. That’s why you cannot ignore the importance of image optimization for Shopify stores. So, dive into this blog to learn how you can optimize your Shopify images and make your store faster than ever before.
💡 Understanding Image Optimization For Shopify & Its Benefits
Image optimization is reducing the file size of your images without losing the actual quality of your images to enhance your website speed. While it helps to provide a better user experience to your customers, it’s a must for getting a higher ranking on search engine result pages as well.
You may think compressing and resizing your images might be enough. However, image optimization is beyond that. You have to add image alt text attributes properly to get a better result in search engines. Now, let’s have a look at the top benefits that you will get with optimizing Shopify images.
🔵 Increase Page Load Speed
When you optimize your Shopify store images, it will reduce your site loading times by a significant margin. Therefore, your store will become faster than ever before. This will help you reduce bounce rates and enhance your conversion rates.
🔵 Boost Your SEO Rankings
As a Shopify business owner, you must want to grow your store with organic traffic. Once you optimize your images, it can help you to outperform your competitors in the search engine result pages and get more visitors to your store.
🔵 Accelerate Your Business Growth
Optimizing your images can play a significant role in your business growth. With well-optimized images in your store, you will have a better chance of converting more visitors into customers. Besides, your store will be more visible on search engines as well. As a result, your business growth gets a huge boost.
📖 Guide: How To Optimize Images For Shopify
Shopify image optimization has quite a few steps. Below we will share each and every step so that you can easily optimize your store image without any hassle. So, without further ado let’s dive into the guide now.
⭐ Name Your Image Accordingly
You might not prioritize the naming for your images. However, when you think about image optimization, you should start naming your images properly. Instead of random naming, describe the image in the title and give a unique name for each and every image. For example, you can write ‘Black T-shirt – XL’ instead of img-9362.jpg. It will help you rank your image on the search engine.
⭐ Write Image Alt Attributes
The alt attributes provide additional information about your image when your visitors can not view your image. It can happen during slow internet or if your visitors use a screen reader to read the page. Therefore, you need to describe what your image is all about. You can try to add your focus keyword on your image if that’s relevant to the image. In this way, your images will rank higher on the Google image search.
⭐ Compress Your Image Size
Image size is the most important factor when it comes to optimizing your page loading time. Although Shopiy allows you to upload up to 20-megapixel images on your store, you shouldn’t upload more than 100KB images. So, either before uploading, compress your file size, or use a Shopify image optimizer app to compress your file size.
⭐ Use The Right File Type
Shopify recommends uploading jpg and .png files for your store. You can even upload gif files as well. If browsers support it, Shopify automatically serves .jpg and .png files in WebP format which are up to 30% smaller than their actual size. While product images can be uploaded in a jpg file, you should upload logos, trims, and borders should be uploaded in .png format.
⭐ Use Unique Images For Your Store
The more images you have on your store, the heavier it will be and the higher will be the load time. Therefore, before uploading an image to your store, you should consider the purpose of the image first. Your new image should be at least a bit different from the previous image. Otherwise, there is no need to upload duplicate images and make your store heavier.
⭐ Create Your Image Sitemaps
Image sitemaps are a great way to describe your image to search engine crawlers. It might be a bit of a technical step, however, if you use carousels or pop-ups in your store, image sitemaps can help to rank all of your images. In this way, your store images will appear on the search results and you can drive more traffic to your store.
⭐ Test Your Page Speed
We have already told you that images can make your website loading time longer. So, after optimizing your images, you should test your page speed again. If you are not satisfied with the result, you should deeply optimize your images and take necessary action. In addition to that, you should keep in mind that optimizing images should not lower your image quality too much.
✨ 5 Tested Tips For Shopify Image Optimization
We hope you have learned how you can optimize images to speed up your store and rank higher on search engine result pages. Now, let’s have a look at some of the advanced techniques to take your image optimization to the next level.
- Enable Lazy Loading to speed up your store
- Use small-sized thumbnail images and add proper alt text
- Avoid using GIFs for product images
- Add a caption to describe your image
- Try a Shopify image optimizer app to optimize your store images
⚡ Make Your Store Faster With Image Optimization
Image optimization for Shopify stores is extremely important to get a higher ranking on the search engine results page. With optimized images, your store will load faster & you can provide the best possible user experience to your visitors. So, without any delay, optimize your store and make your store faster than ever.
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