One of the very first things you need to know about Shopify SEO is learning to use the right keywords to rank your products. After all, every potential customer enters specific search terms to look for their desired products or services—and you would want your store to appear at the top of results pages when they do.
So how do you know which keywords to use? In this guide, we are going to show you how to perform keyword research for Shopify and target the right search terms to help you drive traffic to your online business effortlessly.
Why Is Keyword Research For eCommerce Important?
One of the basic fundamentals of eCommerce SEO is knowing how to do keyword research. This is because the main underlying principle of SEO is that you are helping search engines find the right content or links to display when any user searches for a product using specific search terms.
In other words, if you are in the business of selling handmade soy wax melts. However, your potential customers might be entering search terms like ‘cruelty free wax’ or ‘organic wax melts’. Your goal is to make sure your products and your store appear at the top of the search results pages for the keywords your customers are most likely to use.
So how do you do that? The answer lies in knowing how to do keyword research.
Basics Of Keyword Research For eCommerce Stores
Now, if you want to do keyword research for Shopify businesses, you should first be familiar with some of the basic metrics that can help you understand which keywords you should be choosing. Below are some of the most common keyword research metrics you need to know about.
Search Volume: the first metric you should know about is the search volume of a keyword. As the name suggests, this tells you how many times a particular keyword has been searched for at any given period. In general, keywords with high search volume indicate that the search term is commonly used by potential customers.
But be careful! Don’t just select keywords only based on the search volume alone. While high search volume is preferrable, you also have to ask yourself if the keyword is relevant with your own offering.
Moreover, you also need to consider other factors such as the amount of competition you may have to face to rank for that keyword. We’ll get on that in a bit.
Competition: like we said before, you need to know how much competition you will have to face to make your product rank at the top for any specific keyword. You have to be strategic when doing keyword research for Shopify, because picking a keyword that’s too competitive will only reduce your chances of gaining visibility on the search results pages.
Paid Difficulty: this is somewhat similar to the metric we mentioned above, except in this case, you will be measuring how difficult it would be for your store to rank for a paid ad using a specific keyword.
Cost Per Click: this tells you how much it would cost to rank for a certain keyword using paid ads. The amount shown is the amount you would have to pay if any customer clicks on your ads on search results pages.
Guide: How To Perform Keyword Research For Shopify Stores?
While Shopify has its own built-in features for SEO, if you want to easily perform keyword research for your Shopify products and optimize them, then you can check out StoreSEO. This is an advanced, all-in-one SEO solution for Shopify that comes with tons of features to help you rank your eCommerce store on page one of search results pages.
One of StoreSEO’s many key features is the advanced ‘Keyword Analytics’ feature, which lets you quickly look up the right search terms that you can use to target your customers. Below, we have shared a step-by-step walkthrough that you can use to perform keyword research for eCommerce businesses using StoreSEO.
Step 1: Install StoreSEO App On Your Shopify Store
First, make sure you already have your Shopify store set up with your products, pages and other necessary details. Once that’s done, head over to Shopify App Store and install StoreSEO app.
After installing the app, you will be prompted to add some information about your eCommerce business and set up StoreSEO. To learn more, check out our complete guide on getting started with StoreSEO here.
Step 2: Configure Keyword Analytics With StoreSEO
Next, head over to your StoreSEO dashboard and select the product you want to optimize for SEO. Click on the ‘Fix’ button as shown below and you will be redirected to a new page where you can search for the right keywords to optimize your product.
Now this is where the fun part begins. Here, you can see that StoreSEO offers detailed SEO fix instructions that you can follow to optimize your products with the best SEO practices. And you’ll notice, much of these instructions involve using the keywords, such as adding keywords in your product description, meta description, product page title, etc.
But which keyword should you use?
That’s where StoreSEO’s ‘Keyword Analytics’ feature comes in. Simply enter a keyword that is related to your product, and then click on the ‘Keyword Analytics’ button to see if this keyword will be useful for your business and your target customers.
You’ll notice that for the keyword that you have entered, StoreSEO displays some of the most important metrics that can help you determine whether you should use that keyword for your product.
These include the search volume, which tells you how many times that keyword has been searched by users; the cost per click (CPC), which tells you the cost you will have to pay if a customer clicks on your ad for that keyword; and the paid difficulty, which gives you an idea of how difficult it would be for your products to rank on search results pages for paid ads.
In addition to these, StoreSEO also displays several related keywords for you to use to optimize your products. Although you can only use one focus keyword to optimize your store, we recommend using the related keywords as tags to increase the chances of your customers for finding your products for those search terms too.
Step 3: Optimize Your Product Or Pages For SEO
Once you have decided which keywords you should use with the help of StoreSEO’s Keywords Analytics feature, it’s time for you to optimize your Shopify store with the right SEO practices.
As mentioned earlier, StoreSEO will provide you with detailed SEO instructions, and every time you update your products, pages or content following these steps, your SEO score will improve.
Thus, in these ways, StoreSEO makes it super easy for you to do keyword research for Shopify with a few simple steps. Try it for yourself, and see how effortlessly you can drive traffic to your online business with the help of StoreSEO.
Bonus: Ultimate SEO Checklist To Rank Your Shopify Store On Page One
While using Shopify SEO solutions like StoreSEO will definitely give you an edge when it comes to ranking on page one of search results pages, it’s also important that you are familiar with all the steps involved in optimizing your Shopify business for SEO. To help you out, we have this detailed, ultimate SEO checklist that can help you rank your business to the top and boost your conversions effortlessly.