B2B, trade & wholesale

The shortlist was built before anyone contacted you.

Gated pricingMOQ questionsLong cycles

Jump to the prompt The B2B & wholesale playbook

StoreSEO is the AI SEO Agent for Shopify merchants — a Shopify app that optimizes your store for Google and gets it cited by ChatGPT, Gemini, Claude and Perplexity.

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The discovery brief

Where they look

A sourcing search weeks before any account is opened

What they ask

"wholesale supplier for [product], low MOQ, ships to EU"

Why you are missing

Your entire catalog sits behind a trade login

AI SEO Agent what StoreSEO runs on your behalf

The story

Halina runs a wholesale supply business. Her entire catalog is behind a trade login, which means her site ranks for her company name and essentially nothing else, while buyers searching for exactly what she supplies never see her.

Those buyers are qualifying suppliers weeks before they contact anyone. They search minimum order quantities, lead times, shipping regions, certifications and private-label capability, and they increasingly ask AI assistants to build the shortlist for them.

She published a public capability layer — what she supplies, MOQ ranges, lead times, regions, certifications — as optimized pages with FAQ schema, kept pricing gated, and started appearing in the searches that build supplier shortlists.

When SEO decides the sale

Three beats. Everything StoreSEO does on this page is aimed at the gap between the second and the third.

1

The sourcing

A buyer builds a supplier shortlist from search and AI answers, long before contacting anyone.
2

The qualification

Minimum order quantity, lead time, shipping regions and certifications decide who stays on the list.
3

The account

One won account is years of repeat orders, which is why appearing in the shortlist matters so much.

What a store like this actually needs

A public capability layer

Pricing can stay gated; what you supply, in what quantities, to where, on what terms, cannot be, or you are unfindable.

Qualification criteria answered

MOQ, lead time, shipping regions and certifications are the filters buyers apply before making contact.

Presence in AI-built shortlists

Supplier shortlists are increasingly assembled by assistants, which can only name suppliers whose capabilities are published in quotable form.

The fix

Three StoreSEO capabilities that do most of the work here. Each links to the guide that sets it up.

Optimize Shopify pages

Turns capability and category pages into indexable, optimized public content while the catalog stays gated.

Read the guide

FAQ schema on the storefront

Publishes MOQ, lead time, region and certification answers as structured data buyers and assistants can read.

Read the guide

AI Snippet Generator

Makes your capabilities quotable when a buyer asks an assistant to recommend suppliers.

Read the guide

The exact prompt

Connect your store via the StoreSEO MCP server or the AI Toolkit, then paste this into Claude or ChatGPT. It is written for this business, not as a generic template.

Copy & paste

Using StoreSEO, my wholesale catalog is behind a trade login so almost nothing is indexable. Help me build and optimize a public capability layer: pages describing what I supply, typical minimum order quantities, lead times, shipping regions, certifications and private-label capability, while pricing stays gated. Add FAQ schema for those qualification questions, generate AI snippets so assistants can recommend me, and publish an updated LLMs.txt.

What happens: Your assistant builds the public half of a gated business — the half that gets you onto a shortlist — without exposing pricing.

Questions

Do we have to expose pricing to do SEO?

No. Keep pricing behind the trade account and publish the capability layer instead: what you supply, minimum order quantities, lead times, shipping regions and certifications. That is what buyers search during sourcing, and pricing is negotiated afterwards anyway.

Do AI assistants really recommend wholesale suppliers?

They increasingly help buyers assemble a shortlist, and they can only name suppliers whose capabilities are published in a readable, quotable form. AI snippets, FAQ schema and LLMs.txt are what make that possible for a gated business.

Keep reading

The playbook behind this

B2B & wholesale

Gated catalogs, specification searches and a six-week research phase that happens entirely before login.

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