The story
Elena sells art prints and photography. Her store is a beautiful visual catalog, which is to say it is a set of pages containing almost no text at all: a title, a price and a size dropdown.
Her buyers search style, subject, colour palette and room. A large abstract in muted greens for a bedroom. A botanical line drawing for a hallway. Every one of those is describable and none of it existed on her pages.
Describing every image, writing style, subject, palette and room language into descriptions, and publishing framing, paper and sizing answers as FAQ schema gave a purely visual catalog something for a search engine to actually read.