Get products ready for AI search with Muse
Getting products ready for AI search with Muse means letting Meta's personal AI agent read each product's GEO score through StoreSEO, then answering StoreSEO's questions about the product by text so it can write a description that AI shopping agents can understand.
Last updated: October 2026
Set up Muse for StoreSEO
Skip this if Muse is already connected. The full guide, with the alternatives, is on the Muse page.
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Send this message to Muse
Paste it into a new chat with Muse in the app, on muse.ai or in WhatsApp. Muse is rolling out in the US first, so you need access to it before this works.
new message to MuseAdd a custom connector for my Shopify SEO app StoreSEO: https://mcp.storeseo.com/mcp - It is an MCP server over HTTP and it signs in with OAuth. Send me the sign-in link and I will approve it. - Once it is connected, show me my store's SEO score breakdown.
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Approve the sign-in for your store
Open the sign-in link Muse sends back, pick your Shopify store in the browser and approve access. Meta does not review custom connectors, so only approve this one if you started it.
server URLhttps://mcp.storeseo.com/mcp
Step-by-step guide in the docs: How to connect StoreSEO MCP to Muse
How does this work in Muse?
The GEO score covers products only, and it measures how well an AI shopping agent can tell what a product is. You ask Muse which products are weakest, and it calls storeseo_start, which includes a GEO overview, then storeseo_list_resources and storeseo_get_resource_seo to read the failing criteria. Some are fixable by tools, such as FAQs, the AI snippet and image alt text. Others, such as title, category and price, you change in Shopify or the StoreSEO app. Muse should say which is which, so you do not wait for a fix that has no tool.
The most conversational part of this job is the description. storeseo_scan_product_description scores the current text on seven pillars, identity, materials, dimensions, features, use cases, what is included and care, and returns questions for you. StoreSEO's instructions tell the agent to put those questions to you word for word and in order, which suits a thread: Muse sends a question, you reply with a short answer, and you can do it in WhatsApp on the way to somewhere else. Some questions come with options or a prefilled value, and you can confirm, change or pick.
Then comes the write. storeseo_write_product_description replaces the product's description in Shopify and StoreSEO immediately, with no undo and no revision history. The response returns the previous text, the only copy left, so ask Muse to paste it into the thread before you move on. StoreSEO writes the copy, so you cannot hand Muse your own text for it. The product needs a focus keyword set in the StoreSEO app first, and Muse cannot set one, so a scan on a product without one ends with a pointer back to the app.
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You: Use StoreSEO to make my Linen Shirt product ready for AI shopping agents.
- storeseo_start read-only
- storeseo_get_resource_seo read-only
- storeseo_scan_product_description preview
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Muse: Illustrative result: the description lacks materials, dimensions and care. StoreSEO asks 5 questions. First: what is the shirt made of?
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You: 100 percent European flax linen. Next question.
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Muse: Once you have answered all five I can write the new description. It replaces the current one at once and cannot be undone, though I will keep the old text. Should I write it?
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You: Yes, write it.
- storeseo_write_product_description needs approval
What to ask Muse
Tap a prompt to copy it, then paste it into Muse.
What StoreSEO does: ai search readiness
GEO is StoreSEO's AI readiness score for products. The agent reads which GEO criteria fail, fixes the ones a tool can fix (FAQs, AI snippet, alt text, product schema), and can rewrite a thin description from your own answers to StoreSEO's questions.
Requires: FAQs, AI snippets and descriptions spend AI Content Optimizer credit. The product needs a focus keyword, set in the StoreSEO app, before a description scan or rewrite.
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Read the GEO checklist
The agent reads the product's GEO block: the score and every AI-readiness criterion that passes or fails.
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Turn on product schema if it is off
Product JSON-LD is a shop-wide setting, so enabling it clears that criterion for every product at once. If you then decide not to apply the rest, the agent switches back off only the schema it turned on.
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Preview FAQs and the AI snippet
The preview generates FAQs and an AI snippet (summary, benefits, best for) and projects the new SEO and GEO scores without saving.
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Scan the description
For a thin or missing description, StoreSEO scores it on seven pillars (identity, materials, dimensions, features, use cases, what is included, care) and returns questions. The agent asks you each one, word for word.
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Write and apply
With your answers, StoreSEO writes the description and saves it immediately; the response holds the only copy of the old text. The previewed FAQs and snippet are applied after your yes.
AI search readiness reference
| Scope | Products only; collections, pages and articles have no GEO score |
|---|---|
| Fixable by tools | FAQs, AI snippet, image alt text, product schema, description |
| Fixed only in the app or admin | Product title, category, product type, image count, inventory, variant barcode, SKU, price, image |
| Description pillars | Identity, materials, dimensions, features, use cases, what is included, care |
| Description write | Saved immediately to Shopify and StoreSEO; no undo and no revision history |
| Old description | Returned once in the write response, the only remaining copy |
| Product schema | Shop-wide toggle; credits the schema criterion on every product |
| Prerequisite | A focus keyword on the product, set in the StoreSEO app |
Rules Muse follows
- The scan's questions go to you word for word and in order; the agent does not answer them for you.
- A description is only written without questions when you decline to answer or authorize a bulk run without them.
- Writing a description replaces the current one at once with no undo, so the agent asks first and keeps the old text the response returns.
- If the agent enabled product schema for this flow and you stop before applying, it turns that schema back off; it never disables a schema you already had on.
- Criteria only you can fix get one link to the product's fix page, not a link per criterion.
In Muse
Five or six questions in a message thread can turn into an interview you abandon halfway. If you stop answering, the write has not happened yet, but Muse may offer to skip the questions, and StoreSEO allows that only if you decline to answer or authorize a bulk run without them. Do not let it. Skipped questions mean guesses, and the write replaces your current description with no way back except the previous text Muse should keep for you.
What runs without asking. Reads such as SEO scores, store listings, settings and Google reports run straight away. Generating a preview spends AI credit but writes nothing, and StoreSEO tells the agent to say what a generation will cost before it runs one. Applying content, optimizing images, changing settings, publishing llms.txt or agents.md, writing a product description and deleting anything wait for your yes in the conversation. That yes is an instruction the agent follows, not a lock on the server, so your client's own tool-approval setting is the hard stop.
Questions
Can I answer StoreSEO's product questions from WhatsApp?
Yes, when you use Muse in WhatsApp. Muse relays each question in the thread and passes your reply to StoreSEO, which then writes the description from your answers.
Why did Muse refuse to scan one of my products?
The scan and the rewrite need a focus keyword on the product, and no tool here can set one. Set it in the StoreSEO app, then ask Muse to scan again.
What is a GEO score in StoreSEO?
GEO is StoreSEO's AI readiness score for products. It measures how well a product can be understood by AI shopping agents and generative search, using criteria such as FAQs, an AI snippet, image alt text, product schema and the quality of the description.
Can I undo a rewritten product description?
Not inside StoreSEO. The new description is saved immediately and StoreSEO keeps no revision history. The response returns the previous description once, so ask the agent to keep it for you before it writes.
Why does the agent ask me questions before writing a description?
StoreSEO scans the description on seven pillars and returns questions for the facts it cannot infer, such as materials or what is in the box. Your answers become stated facts in the new copy instead of guesses.
Does enabling product schema affect every product?
Yes. Product JSON-LD is a shop-wide setting, so turning it on clears that criterion for every product at once, and turning it off removes it everywhere.
Keep going
AI search readiness with other agents
More Muse guides