Store SEO audit

Audit your store's SEO with Grok

Auditing your store's SEO with Grok means asking xAI's assistant in a grok.com chat, through a StoreSEO custom connector, which products, collections, pages and posts score worst and why, and getting a ranked worklist back in the conversation.

Jump to the prompts Connect Grok

Last updated: October 2026

Set up Grok for StoreSEO

Skip this if Grok is already connected. The full guide, with the alternatives, is on the Grok page.

1
Add a custom connector

Open the connectors page on grok.com, choose New Connector and then Custom. Enter this as the MCP server URL and complete the authentication when it opens.
URL

https://mcp.storeseo.com/mcp
2
Approve your store and check it

Pick your Shopify store in the browser and approve access. Then start a chat with the connector available and ask this to confirm the connection works.
Prompt

Use StoreSEO to show me my store's SEO score breakdown.

How does this work in Grok?

You are in a chat on grok.com with the StoreSEO connector available. There is no folder or terminal here: you type a question such as which ten products score worst and what each one is missing. Grok calls storeseo_start first, because every other StoreSEO tool needs the conversation id it returns, and that response includes a snapshot of the store with counts of optimized, needs improvement and not optimized resources and the image status. It then calls storeseo_list_resources sorted by score, lowest first, and storeseo_get_resource_seo for the ones that matter. All three tools are read-only, so an audit is a safe first question after connecting.

The answer arrives as prose and a list in the chat. For each product Grok describes the failing criteria by their visible titles, such as a missing meta description or a focus keyword absent from the title, and separates what a StoreSEO tool can fix from what only you can change in the app, such as the focus keyword itself. Products also carry a GEO score for AI readiness, so you can ask which listings AI shopping agents are likely to misread. Because the connector reaches StoreSEO over the public internet, you do not need anything running on your own machine, and you can continue the same conversation to narrow the list by collection or by score.

Grok is a chat client, so the useful habit is to keep the questions small. Ask for the lowest ten, read the reasons, then ask for the next ten, rather than requesting the whole catalog in one reply. When you are ready to fix something, the same conversation can move on to a preview, and the agent should ask before it spends credit or writes.

Grok + StoreSEO Illustrative session

You: Audit my store. Which ten products score worst?
storeseo_start read-only
storeseo_list_resources read-only
storeseo_get_resource_seo read-only
Grok: The ten lowest products score between 15 and 29. Seven have no meta description, six have images without alt text, and two have no focus keyword, which only you can set in the StoreSEO app.
You: Which of those can StoreSEO fix for me?
Grok: Meta, FAQs, AI snippet and alt text on all ten. Want me to start with a preview for the seven missing meta descriptions?

What to ask Grok

Prompt 1

Using StoreSEO, show me my ten lowest-scoring products and the top issue on each.

Prompt 2

Which of my collections are not optimized yet, and what is failing on them?

Prompt 3

Give me an SEO audit of my blog posts, worst first, and tell me which fixes I have to make in the app.

Show me my ten lowest-scoring products and the top issue on each.
Which collections are not optimized yet, and what is failing on them?
Give me an SEO audit of my blog posts, worst first.
Which products have the weakest GEO score for AI shopping agents, and why?
Summarize my store's SEO: how many products, collections, pages and posts are optimized?
For the product Linen Shirt, list every failing SEO criterion and say which ones StoreSEO can fix.

What StoreSEO does: store seo audit

StoreSEO scores every product, collection, page and blog post against its SEO checklist, and scores products for AI readiness (GEO) as well. An agent opens a session, lists the weakest resources first and reads the per-criterion analysis for each, so you get a ranked worklist instead of a dashboard to click through.

1

Open a StoreSEO session

The agent calls the start tool first. It returns a conversation id every later call needs, plus a snapshot of your store: how many resources are optimized, need improvement or are not optimized, image status, rank tracking and which features are set up.
2

List the weakest resources

It lists products, collections, pages or articles sorted by score, lowest first, or filtered to the ones marked not optimized. Products also carry a GEO score and their AI-readiness issues.
3

Read the checklist for each one

For each candidate it reads the full SEO record: current meta fields, focus keyword, score, every criterion that passes or fails, image status, FAQs and AI snippet.
4

Sort fixes by who can make them

It separates what a StoreSEO tool can fix (meta, handle, FAQs, AI snippet, image alt text, schema) from what only you can change in the app or in Shopify admin (the focus keyword, the product title, category, inventory).
5

Report a worklist

You get the resources in order, with the failing criteria in plain words and one suggested next fix. Nothing is written during an audit.

storeseo_startstoreseo_list_resourcesstoreseo_get_resource_seo

Store SEO audit reference

Resource types	Products, collections, pages and blog articles
Scores	An SEO score for every resource, plus a GEO (AI readiness) score for products
Status labels	Optimized, needs improvement, not optimized; GEO adds not analysed
Sorting	By score, lowest first, or filtered to not optimized
Session	Every call carries the conversation id from the start tool; calls without it fail
What it writes	Nothing. Every audit tool is read-only
Fixed only in the app	Focus keyword choice, product title wording, Shopify category, product type, inventory, variant data
Plan	Any active StoreSEO plan, including the free plan

Rules Grok follows

Every audit call is a read and runs straight away; nothing in this job changes your store.
The agent describes criteria by their visible title, never by internal identifiers or raw status values.
Criteria no tool can fix, such as choosing the focus keyword, are handed to you with a link into the StoreSEO app rather than guessed.
The agent should offer one next fix at a time, tied to what it just found, instead of dumping the whole list as a checklist.

In Grok

xAI's connector documentation describes OAuth sign-in and the connectors page but no per-tool approval setting, so the audit tools run as Grok decides to call them and the only check on later writes is StoreSEO's instruction to preview and wait for your yes. That makes an audit the right place to start, since it only reads. On Grok Business and Enterprise a team admin must provision the connector in the cloud console before you can see it, so if the StoreSEO connector is missing from your chat, ask your admin. This applies to the grok.com chat connector, not to xAI's terminal agent.

What runs without asking. Reads such as SEO scores, store listings, settings and Google reports run straight away. Generating a preview spends AI credit but writes nothing, and StoreSEO tells the agent to say what a generation will cost before it runs one. Applying content, optimizing images, changing settings, publishing llms.txt or agents.md, writing a product description and deleting anything wait for your yes in the conversation. That yes is an instruction the agent follows, not a lock on the server, so your client's own tool-approval setting is the hard stop.

Questions

Can Grok audit my Shopify SEO without me installing anything?

Yes. Add StoreSEO as a custom connector from the connectors page on grok.com, approve your store once, and ask. The audit runs through read-only StoreSEO tools, with nothing to run on your own machine.

Does Grok ask before each StoreSEO tool call during an audit?

The connector documentation does not describe a per-tool approval setting. The audit tools only read, and StoreSEO tells the agent to wait for your yes before any write, which is an instruction rather than a lock.

Does an SEO audit change anything in my store?

No. The audit uses read-only tools: the session start, the resource list and the per-resource SEO record. Your store is only changed later, by a separate step you agree to.

What is the difference between the SEO score and the GEO score?

The SEO score measures a resource against StoreSEO's on-page checklist for search engines. The GEO score applies to products only and measures how ready the product is for AI shopping agents and generative search, using criteria such as FAQs, an AI snippet, alt text and product schema.

Can the agent choose my focus keyword?

No tool can set the focus keyword. The agent can tell you when the keyword is missing or looks wrong and give you a link to set it in the StoreSEO app, and several fixes such as keyword clusters and description writing need it set first.

How many products can the agent audit at once?

The listing is paginated, so the agent can walk your whole catalog page by page. In practice it is more useful to ask for the lowest scores first and work down from there.